{"id":10117,"date":"2025-12-15T08:04:25","date_gmt":"2025-12-15T16:04:25","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=10117"},"modified":"2025-12-15T11:00:35","modified_gmt":"2025-12-15T19:00:35","slug":"clarity-turns-five","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/clarity-turns-five\/","title":{"rendered":"Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation"},"content":{"rendered":"\n<p>Microsoft Clarity has come a long way from being an internal tool to understand user behavior on Bing.com to a market leading behavioral analytics platform used by millions of sites and mobile apps worldwide.&nbsp;And now, as Clarity celebrates its fifth anniversary,&nbsp;it\u2019s&nbsp;preparing for&nbsp;an even&nbsp;bigger shift&nbsp;towards an AI-powered, agentic web.&nbsp;<\/p>\n\n\n\n<p>In this post,&nbsp;we\u2019re&nbsp;celebrating&nbsp;Clarity\u2019s journey so far, sharing a short video from the team, and highlighting five features that&nbsp;defined&nbsp;our evolution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Years of Clarity \u2014 Stories from the Team Who Built It<\/h2>\n\n\n\n<p>To&nbsp;mark&nbsp;this milestone, the Clarity team took time to reflect on the journey so far.&nbsp;Watch the video below for a peek behind the scenes at the people, moments, and ideas that&nbsp;shaped&nbsp;Clarity.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Microsoft Clarity Turns 5\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-sZjE_1rrsE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5 Features That Defined Clarity\u2019s Evolution<\/h2>\n\n\n\n<p>When Clarity launched in late 2020, its mission was simple:&nbsp;<strong>make analytics simple, accessible,&nbsp;and work for everyone<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Instead of drowning you in raw numbers, Clarity provided&nbsp;<strong>intuitive visual tools<\/strong>&nbsp;\u2013&nbsp;<em>session replays<\/em>&nbsp;to watch real user journeys,&nbsp;<em>heatmaps<\/em>&nbsp;to see aggregate click &amp; scroll behavior, and behavioral metrics (like \u201crage clicks\u201d when a user furiously clicks a broken element) \u2013 all with a super easy setup. You just drop a script on your site, and&nbsp;<strong>data starts&nbsp;flowing&nbsp;within minutes<\/strong>. No limits on traffic or sites meant even a tiny blog or a huge fortune 500 site could use Clarity without worrying about quotas or fees.&nbsp;<\/p>\n\n\n\n<p>Over the next five years, that foundation became the launchpad for something bigger.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual Analytics<\/h3>\n\n\n\n<p>Since&nbsp;day one, Clarity has provided visual analytics tools&nbsp;that&nbsp;help you bring your user data to life, turning clicks, scrolls, and session behavior into insights you can act on.&nbsp;Let\u2019s&nbsp;take a look&nbsp;at how visual&nbsp;analysis&nbsp;worked when Clarity first launched, and how&nbsp;it\u2019s&nbsp;evolved since.&nbsp;<\/p>\n\n\n\n<p><strong>Then (2020)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2020-Screengrab-1-1024x587.gif\" alt=\"\" class=\"wp-image-10141\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2020-Screengrab-1-1024x587.gif 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2020-Screengrab-1-300x172.gif 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2020-Screengrab-1-768x441.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/clarity.microsoft.com\/session-recordings\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Session&nbsp;Recordings<\/a>&nbsp;let&nbsp;teams go beyond numbers to see how people&nbsp;actually used&nbsp;their sites. Users could watch anonymized sessions,&nbsp;identify&nbsp;pain points like&nbsp;rage clicks,&nbsp;and explore dynamic elements such as dropdowns and pop-ups. Filtering and segmenting sessions helped focus on specific scenarios, and sharing recordings&nbsp;was easy,&nbsp;but finding the most insightful moments&nbsp;could require&nbsp;time and manual scrubbing.&nbsp;<\/p>\n\n\n\n<p>Similarly,&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/heatmaps\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Heatmaps<\/a>&nbsp;provided an instant view of engagement on a page. Click and scroll data highlighted where users interacted most, while element-level metrics and segmentation allowed comparisons across traffic sources, devices, and browsers. Sharing insights was simple, but analysis remained&nbsp;largely manual.&nbsp;<\/p>\n\n\n\n<p><strong>Now (2025)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2025-Screenshot-1024x487.png\" alt=\"\" class=\"wp-image-10139\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2025-Screenshot-1024x487.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2025-Screenshot-300x143.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2025-Screenshot-768x365.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2025-Screenshot-1536x730.png 1536w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Heatmaps-2025-Screenshot.png 1916w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Session Recordings have evolved into a powerful, AI-assisted tool. Teams can&nbsp;still&nbsp;watch live or past sessions, or&nbsp;they can&nbsp;use the&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/introducing-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Highlights<\/a>&nbsp;feature&nbsp;to&nbsp;automatically surface key interactions \u2014 taps, clicks, form inputs, and other smart UI moments \u2014 in short, social-style clips.&nbsp;<strong>Copilot summaries<\/strong>&nbsp;generate AI-driven takeaways for&nbsp;<a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/copilot\/grouped-session-insights\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">up to 250&nbsp;recordings<\/a>&nbsp;at once, while annotations and&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/capture-insights-with-notes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Notes<\/a>&nbsp;make collaboration seamless.&nbsp;<\/p>\n\n\n\n<p>Clarity Heatmaps are richer than ever. In addition to&nbsp;click&nbsp;and&nbsp;scroll&nbsp;data, teams can view area heatmaps, conversion heatmaps (Shopify), and attention maps to understand where visitors focus their time.&nbsp;They can also compare page states, analyze segments, track A\/B tests, and download or share heatmaps with ease \u2014&nbsp;all across&nbsp;web and mobile.&nbsp;<\/p>\n\n\n\n<p>Together, Session Recordings and Heatmaps turn raw behavior into actionable insights. Highlights, AI summaries, and advanced segmentation save time, uncover critical moments, and help teams move faster while making better decisions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile Analytics<\/h3>\n\n\n\n<p><strong>Then (2020)<\/strong>&nbsp;<br>In 2020, Clarity was focused exclusively on web analytics. Teams could analyze websites with heatmaps, session recordings, and behavioral metrics, but mobile apps&nbsp;were not&nbsp;supported. This left a gap for organizations&nbsp;needing&nbsp;a unified view of user behavior across devices.&nbsp;<\/p>\n\n\n\n<p><strong>Now (2025)<\/strong>&nbsp;<br>In April 2023, responding to popular demand, we introduced&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/mobile-apps\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Clarity for Mobile<strong>&nbsp;<\/strong>Apps<\/a><strong>,&nbsp;<\/strong>expanding Clarity beyond the browser. Using a lightweight SDK for iOS&nbsp;and&nbsp;Android, Clarity can now capture user sessions inside mobile apps with the same depth as web, tracking&nbsp;tap heatmaps, in-app session replays, and crash analytics.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Whether&nbsp;you\u2019re&nbsp;analyzing a website or a native app, Clarity&nbsp;provides&nbsp;a unified view of user behavior. This expansion to mobile has been a hit, with over 10,000+ apps depending on Microsoft Clarity every day to provide insights and drive improvements.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Retrieval &amp; Insight Generation<\/h3>\n\n\n\n<p><strong>Then (2020)<\/strong>&nbsp;<\/p>\n\n\n\n<p>Initially, the primary&nbsp;method&nbsp;for&nbsp;retrieving data from Clarity was exporting&nbsp;a CSV&nbsp;or using the Clarity API&nbsp;to pull data into a different application. And while&nbsp;Clarity\u2019s heatmap, recording, filtering, and segmentation features helped customers analyze their data, customers still had to&nbsp;generate insights&nbsp;and&nbsp;recommend&nbsp;changes&nbsp;themselves.&nbsp;<\/p>\n\n\n\n<p><strong>Now (2025)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Copilot-in-Clarity-Dashboard-1024x551.png\" alt=\"\" class=\"wp-image-10140\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Copilot-in-Clarity-Dashboard-1024x551.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Copilot-in-Clarity-Dashboard-300x161.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Copilot-in-Clarity-Dashboard-768x413.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Copilot-in-Clarity-Dashboard-1536x826.png 1536w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Copilot-in-Clarity-Dashboard-2048x1102.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To streamline these workflows, we built&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/copilot\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Copilot<\/a>&nbsp;into Clarity, leveraging state of the art LLMs to make analytics even easier. Copilot in Clarity lets you ask questions in plain English and get instant insights from your dashboard data. It can generate summaries of session recordings or heatmaps.&nbsp;<\/p>\n\n\n\n<p>Essentially, Clarity&nbsp;brought the same tech that powers ChatGPT to your analytics, generating&nbsp;<em>over a million insights per month<\/em>. For example, instead of manually sifting through dozens of replays, you can just ask,&nbsp;<em>\u201cwhat were the key issues users faced on the sign-up page today?\u201d<\/em>&nbsp;and get a concise summary. This AI integration makes Clarity even more approachable for non-analysts, turning complex data into simple conversational answers. And yes, Copilot works for mobile app projects too \u2013 we rolled out Copilot for Clarity SDK in mid-2024, so app teams can enjoy AI-generated session insights just like web teams.&nbsp;<\/p>\n\n\n\n<p>Clarity is also using AI to&nbsp;streamline the way customers&nbsp;export their data.&nbsp;Copilot inside Clarity lets you export data, generate summaries, and create reports directly from your dashboard using natural language prompts. No complex queries or manual aggregation&nbsp;required. For more advanced workflows, you can set up an&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/introducing-the-microsoft-clarity-mcp-server-a-smarter-way-to-fetch-analytics-with-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">MCP&nbsp;server<\/a>&nbsp;(Model Context&nbsp;Protocol),&nbsp;connecting Clarity to tools like Cursor, Claude, Visual Studio Code, or other MCP-compatible clients. This setup allows you to query analytics data, retrieve session recordings, and generate automated reports, PDFs, or visualizations on-demand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Dashboard<\/h3>\n\n\n\n<p><strong>Then (2020)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Old-Dashboard-Screenshot-1-1-1024x640.jpg\" alt=\"\" class=\"wp-image-10142\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Old-Dashboard-Screenshot-1-1-1024x640.jpg 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Old-Dashboard-Screenshot-1-1-300x188.jpg 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Old-Dashboard-Screenshot-1-1-768x480.jpg 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Old-Dashboard-Screenshot-1-1.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When Clarity launched, the dashboard was your window into user behavior: a simple, functional view of key metrics that laid the foundation for everything to come.&nbsp;<\/p>\n\n\n\n<p>Many key metrics and cards were already in place, such as rage and dead clicks, sessions, scroll depth, JavaScript errors, and quick backs.&nbsp;<\/p>\n\n\n\n<p>From a design perspective, the earlier Clarity dashboard used a grid-based layout with each metric isolated in its own card. The design was driven by donut charts with thin borders, neutral grays, and a single accent color per card.&nbsp;<\/p>\n\n\n\n<p><strong>Now (2025)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Clarity-Dashboard-Now-1024x504.png\" alt=\"\" class=\"wp-image-10143\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Clarity-Dashboard-Now-1024x504.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Clarity-Dashboard-Now-300x148.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Clarity-Dashboard-Now-768x378.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Clarity-Dashboard-Now-1536x756.png 1536w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/12\/Clarity-Dashboard-Now.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The dashboard has grown in depth, flexibility, and visual distinctness. Cards have tactile borders, richer color, and more iconography. Baseline metrics are&nbsp;consolidated&nbsp;into a single Insights card, making room for newer and deeper cards like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/clarity.microsoft.com\/blog\/unlocking-the-power-of-my-watchlist-in-microsoft-clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">My watchlist<\/a>:&nbsp;tracks&nbsp;the metrics you care about most&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/insights\/performance-widget\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Page performance<\/a>: measures your pages against key metrics like Largest&nbsp;Contentful&nbsp;Paint and Cumulative Layout Shift&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/setup-and-installation\/smart-events\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Smart events<\/a>:&nbsp;Smart events capture specific user interactions on your site by combining&nbsp;a variety&nbsp;of signals that provide simple and intuitive user actions that occur during a session.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/setup-and-installation\/funnels\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Funnels<\/a>: Funnels are an ordered group of user actions,&nbsp;providing&nbsp;a clear view of user progression through each step of the flow.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/clarity.microsoft.com\/blog\/ai-channel-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">AI&nbsp;Channel&nbsp;Groups<\/a>:&nbsp;tracks&nbsp;two dedicated channel groups&nbsp;(AI platform and paid AI platform),&nbsp;so you can spot, segment, and act on AI-driven visitors with confidence.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Additionally,&nbsp;all dashboard cards have been given more&nbsp;dimension&nbsp;with the&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/new-in-clarity-visualize-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">Trends<\/a>&nbsp;feature, providing line graphs that make it easier than ever to visualize trends over time. Cards are also more customizable; you can hide or rearrange them to suit your exact needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integrations<\/h3>\n\n\n\n<p><strong>Then (2020)&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>With a solid dashboard in place, the next step was connecting Clarity to the broader tools teams rely on.&nbsp;<\/p>\n\n\n\n<p>Within\u00a0<a href=\"https:\/\/clarity.microsoft.com\/blog\/a-year-of-clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">the first year<\/a>, Clarity\u00a0had\u00a0a number of\u00a0<a href=\"https:\/\/clarity.microsoft.com\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Clarity Turns 5:\u00a0Celebrating\u00a0Five Years of Insights and Innovation\">integrations<\/a>\u00a0for installing it on your website, including Adobe\u00a0Tag Manager, Google Tag Manager,\u00a0Joomla,\u00a0Squarespace,\u00a0Unbounce, Weebly, and WordPress.\u00a0<\/p>\n\n\n\n<p>Clarity was also operable with ecommerce platforms like WooCommerce and Shopify.&nbsp;<\/p>\n\n\n\n<p>By this point,&nbsp;we\u2019d&nbsp;also set up integrations with other analytics and A\/B testing platforms, including&nbsp;Google&nbsp;Analytics,&nbsp;AB Tasty.&nbsp;Shortly&nbsp;after,&nbsp;we also expanded our integrations list to include platforms like&nbsp;Webflow,&nbsp;SEOPress,&nbsp;Elevar, and AIOSEO.&nbsp;<\/p>\n\n\n\n<p><strong>Now (2025)&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Over&nbsp;the years,&nbsp;we\u2019ve&nbsp;kept in mind that Clarity is&nbsp;<strong>part of&nbsp;a larger&nbsp;workflow<\/strong>&nbsp;our customers use to drive the web and app businesses.&nbsp;As such,&nbsp;we\u2019ve&nbsp;continued&nbsp;to&nbsp;invest&nbsp;in making partnerships and integrations with products and services that bring you more value.&nbsp;&nbsp;<\/p>\n\n\n\n<p>During this time,&nbsp;we expanded&nbsp;our integrations for installing Clarity in third-party platforms, with new introductions such as SharePoint,&nbsp;Softr,&nbsp;and&nbsp;Webflow.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We\u2019ve also made it possible for users of behavioral analytics platforms like Firebase, Sentry, Amplitude,&nbsp;Mixpanel, and&nbsp;UserFeedback&nbsp;to&nbsp;supplement&nbsp;their&nbsp;existing&nbsp;data with Clarity&nbsp;session&nbsp;recordings.&nbsp;<\/p>\n\n\n\n<p>Additionally, you can now&nbsp;unlock insights on the performance of&nbsp;your Microsoft and Google Ads campaigns,&nbsp;watch session recordings of your HubSpot Contacts, and even automate your Clarity workflow with Zapier.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Five years later, Clarity\u2019s mission&nbsp;hasn\u2019t&nbsp;changed,&nbsp;but its capabilities have grown far beyond what we imagined.&nbsp;<\/p>\n\n\n\n<p>Clarity\u2019s&nbsp;core ethos&nbsp;is still&nbsp;to&nbsp;<strong>keep it simple, keep it insightful, and keep it actionable<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now, standing at the end of 2025, Clarity provides an analytics experience that\u2019s&nbsp;<strong>powerful yet playful&nbsp;<\/strong>(Have you met Bruno?&nbsp;\ud83d\ude0a) \u2013 one where a&nbsp;<strong>product manager<\/strong>&nbsp;can watch users navigate a new feature, a&nbsp;<strong>marketer<\/strong>&nbsp;can see exactly where landing page visitors click, a&nbsp;<strong>UX designer<\/strong>&nbsp;can uncover friction points via rage clicks, a&nbsp;<strong>developer<\/strong>&nbsp;can discover bugs that drive customers away, and&nbsp;<strong><em>anyone<\/em><\/strong>&nbsp;can get AI to do the heavy-lifting of analysis.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We\u2019re proud of how far Clarity has come.&nbsp;But we\u2019re even more excited about what\u2019s next.&nbsp;Because the very nature of \u201ca website visit\u201d is changing, and Clarity is&nbsp;gearing up for that future.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clarity turns 5! 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