{"id":10220,"date":"2026-02-25T09:29:02","date_gmt":"2026-02-25T17:29:02","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=10220"},"modified":"2026-02-25T09:29:03","modified_gmt":"2026-02-25T17:29:03","slug":"kpis-for-an-ai-mediated-web","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/kpis-for-an-ai-mediated-web\/","title":{"rendered":"The Top 5 KPIs for an AI-Mediated Web"},"content":{"rendered":"\n<p>Something strange is starting to show up in analytics.&nbsp;<\/p>\n\n\n\n<p>Traffic is flat&nbsp;or even down.&nbsp;Yet conversions from certain sources are climbing.&nbsp;And content that appears to be \u201cunderperforming\u201d keeps influencing decisions anyway.&nbsp;<\/p>\n\n\n\n<p>The disconnect&nbsp;isn\u2019t&nbsp;a measurement bug.&nbsp;It\u2019s&nbsp;a shift in how the web is used.&nbsp;<\/p>\n\n\n\n<p>Increasingly, people&nbsp;don\u2019t&nbsp;start with a search result or a homepage. They start with an AI assistant&nbsp;or&nbsp;a&nbsp;large&nbsp;language model. The assistant reads, compares, summarizes, and decides what&nbsp;information is&nbsp;worth passing along.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sometimes&nbsp;the AI&nbsp;sends a click; sometimes&nbsp;it&nbsp;doesn\u2019t. But either way, it shapes what the user believes&nbsp;about your company&nbsp;before they ever reach&nbsp;your&nbsp;website.&nbsp;That creates a new problem for analytics.&nbsp;<\/p>\n\n\n\n<p>Traditional KPIs are excellent at measuring outcomes&nbsp;during and&nbsp;after a visit: sessions, bounce rates, conversions.&nbsp;And most traffic channels like organic search and paid media provide&nbsp;in depth&nbsp;data about the impressions and clicks they&nbsp;send your way. In contrast, LLMs provide no data about impressions or recommendations.&nbsp;<\/p>\n\n\n\n<p>The central challenge for&nbsp;site owners and publishers in an&nbsp;AI-mediated web is&nbsp;to&nbsp;find ways to&nbsp;understand what happens in this black box&nbsp;and quantify how it&nbsp;impacts&nbsp;your bottom line.&nbsp;<\/p>\n\n\n\n<p>This post outlines a practical set of KPIs that&nbsp;help you do just that. Starting with signals teams can measure today\u2014and moving toward more forward-looking metrics\u2014we\u2019ll&nbsp;explore&nbsp;what&nbsp;metrics you need to start tracking&nbsp;to understand AI\u2019s role in&nbsp;the discoverability of your business.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Referral Traffic&nbsp;<\/h2>\n\n\n\n<p><strong>What it measures<\/strong>&nbsp;<\/p>\n\n\n\n<p>AI Referral Traffic tracks the sessions where visitors land on your site&nbsp;<strong>after clicking links in AI assistant platforms<\/strong>&nbsp;\u2014 such as ChatGPT, Copilot, Gemini, Claude, or Perplexity \u2014 rather than from traditional search, social, or direct visits.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>&nbsp;<\/p>\n\n\n\n<p>As AI assistants become a primary gateway to information, they are reshaping how discovery works online. Traditional search\u00a0clicks\u00a0are\u00a0<a href=\"https:\/\/thedigitalbloom.com\/learn\/2025-organic-traffic-crisis-analysis-report\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about The Top 5 KPIs for an AI-Mediated Web\">predicted to decline<\/a>\u00a0as generative AI tools\u00a0become\u00a0the\u00a0primary\u00a0first step of answering queries, particularly informational ones.\u00a0\u00a0<\/p>\n\n\n\n<p>In this environment, simply measuring pageviews&nbsp;isn\u2019t&nbsp;enough. You need to know&nbsp;when AI platforms are sending&nbsp;real human&nbsp;visitors to your site.&nbsp;Identifying&nbsp;AI Referral Traffic makes AI-driven discovery visible and actionable, helping you&nbsp;understand:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether your content\u00a0<em>breaks through<\/em>\u00a0into AI-suggested results\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How often AI-driven sessions land on your site\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How these visitors behave compared to other channels\u00a0<\/li>\n<\/ul>\n\n\n\n<p>This signal is the first real&nbsp;indication&nbsp;that AI is affecting your funnel, even if raw volume is still small.&nbsp;<\/p>\n\n\n\n<p><strong>How to track it<\/strong>&nbsp;<\/p>\n\n\n\n<p>Because AI platforms add UTMs to their referral links, tracking this metric is&nbsp;very easy.&nbsp;Many analytics&nbsp;tools&nbsp;are already able to track&nbsp;traffic from this channel&nbsp;in&nbsp;their existing channel reports.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Channel-Groups-1024x600.png\" alt=\"\" class=\"wp-image-10091\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Channel-Groups-1024x600.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Channel-Groups-300x176.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Channel-Groups-768x450.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Channel-Groups-1536x901.png 1536w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/11\/AI-Channel-Groups-2048x1201.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Clarity&nbsp;provides an added level of detail by breaking AI traffic into&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/ai-channel-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about The Top 5 KPIs for an AI-Mediated Web\">two dedicated channel groups<\/a>:&nbsp;<strong>AI Platform<\/strong>&nbsp;(organic referrals) and&nbsp;<strong>Paid AI Platform<\/strong>&nbsp;(ads shown within AI experiences).&nbsp;This is becoming particularly&nbsp;relevant&nbsp;as&nbsp;rumors&nbsp;circle&nbsp;about&nbsp;<a href=\"https:\/\/www.timesnownews.com\/technology-science\/artificial-intelligence\/chatgpt-will-show-ads-soon-openai-ceo-sam-altman-once-said-its-last-resort-article-153471701\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about The Top 5 KPIs for an AI-Mediated Web\">ChatGPT introducing ads<\/a>&nbsp;to&nbsp;their platform.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Referral&nbsp;Conversions&nbsp;<\/h2>\n\n\n\n<p><strong>What it measures<\/strong>&nbsp;<\/p>\n\n\n\n<p>AI Referral Conversions track how often visitors who arrive from AI assistants complete a meaningful action on your site,&nbsp;such as signing up, requesting a demo, subscribing, or making a purchase.&nbsp;<\/p>\n\n\n\n<p>While AI Referral Traffic answers&nbsp;<em>\u201cIs AI sending us visitors?\u201d<\/em>,&nbsp;this metric answers the more important question:&nbsp;<em>\u201cDo those visitors actually matter to the business?\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>&nbsp;<\/p>\n\n\n\n<p>In an AI-mediated web, volume alone is a misleading signal. AI assistants often pre-qualify users before they ever reach your site, summarizing options, narrowing choices, and guiding users toward specific next steps.&nbsp;<\/p>\n\n\n\n<p>As a result, AI-referred visitors tend to arrive:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With clearer intent\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Further along in their decision-making process\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More ready to act\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Measuring AI Referral Conversions ties this emerging channel directly to&nbsp;<strong>leads, revenue, and outcomes<\/strong>, not just curiosity clicks.&nbsp;It\u2019s&nbsp;the KPI that turns AI from an interesting traffic source into a credible growth lever.&nbsp;<\/p>\n\n\n\n<p>This is also where skepticism fades. Even if AI traffic&nbsp;represents&nbsp;a small percentage of total sessions, a higher conversion rate&nbsp;reframes&nbsp;its importance. A channel that sends fewer visitors but converts significantly better can outperform higher-volume sources&nbsp;where it matters most.&nbsp;<\/p>\n\n\n\n<p><strong>How to track or approximate it<\/strong>&nbsp;<\/p>\n\n\n\n<p>AI Referral Conversions are&nbsp;fully trackable today&nbsp;once AI&nbsp;referral&nbsp;traffic is segmented.&nbsp;<\/p>\n\n\n\n<p>In practice, this means:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filtering sessions by\u00a0<strong>AI Platform<\/strong>\u00a0traffic\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparing conversion rates against search, social, and direct channels\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluating which goals AI-referred visitors complete most often\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bot and Crawler Activity&nbsp;<\/h2>\n\n\n\n<p>Bot and Crawler Activity tracks how&nbsp;often indexing&nbsp;bots,&nbsp;AI crawlers, and LLMs&nbsp;access your content,&nbsp;including both&nbsp;<em>helpful<\/em>&nbsp;bots (e.g., those that power Copilot or ChatGPT) and less useful scraping agents. Rather than focusing on human sessions, this metric tells you how often AI systems&nbsp;<strong>see your content<\/strong>&nbsp;before any referral or conversion happens.&nbsp;<\/p>\n\n\n\n<p>Monitoring this type of website activity&nbsp;provides&nbsp;top of&nbsp;funnel data that&nbsp;helps you understand&nbsp;the why behind your AI referral traffic and conversions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But understanding bot and crawler activity gives you early insight&nbsp;<em>further&nbsp;up the funnel.<\/em>&nbsp;<\/p>\n\n\n\n<p>Say, for example, your AI referral traffic is low and not increasing.&nbsp;Analyzing&nbsp;bot and crawler activity can help you&nbsp;identify&nbsp;and address the underlying problem.&nbsp;<\/p>\n\n\n\n<p><strong>If your&nbsp;crawl activity&nbsp;is high&nbsp;but&nbsp;driving&nbsp;low referrals:<\/strong>&nbsp;AI&nbsp;systems&nbsp;are reading your&nbsp;content but&nbsp;not&nbsp;choosing to send&nbsp;traffic. This pattern often points to visibility&nbsp;<em>without relevance<\/em>&nbsp;or&nbsp;<em>without&nbsp;clarity. T<\/em>he AI sees you but&nbsp;doesn\u2019t&nbsp;\u201cprefer\u201d your content when synthesizing answers. This might signal issues with page messaging, structure, or semantic&nbsp;clarity.&nbsp;<\/p>\n\n\n\n<p><strong>If your crawl&nbsp;activity&nbsp;is low:&nbsp;<\/strong>Your site&nbsp;isn\u2019t&nbsp;being seen by the systems&nbsp;that&nbsp;could recommend it. The solution then focuses on discoverability: improving internal linking, schema markup, technical structure, or even external signals that prompt AI crawlers to visit your pages in the first place.&nbsp;<\/p>\n\n\n\n<p>You could even take this analysis a step further by exploring the relationship between crawl activity and referral traffic for each LLM.&nbsp;<\/p>\n\n\n\n<p>This&nbsp;process&nbsp;mirrors how SEO teams use search impression metrics to troubleshoot visibility before worrying about clicks or conversions.&nbsp;Likewise, bot and crawler activity helps you diagnose&nbsp;<em>AI visibility<\/em>&nbsp;before you ever see a referral or conversion.&nbsp;<\/p>\n\n\n\n<p><strong>How to track it<\/strong>&nbsp;<\/p>\n\n\n\n<p>Bot and crawler activity has traditionally been visible only through infrastructure\u2011level tools like server logs, CDNs, and bot management platforms, which capture every request and can distinguish between helpful AI agents and generic bots.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now, behavior analytics tools are beginning to integrate these signals directly into their dashboards, making it easier for teams to see not just raw crawl volume but how AI interactions correlate with human behavior and conversions \u2014 bridging the gap between infrastructure data and actionable site insights.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/clarity.microsoft.com\/blog\/ai-bot-activity-in-clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about The Top 5 KPIs for an AI-Mediated Web\">Clarity&nbsp;now surfaces<\/a>&nbsp;bot and AI crawler signals directly in your analytics so you can differentiate:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI agents<\/strong>\u00a0(e.g., those associated with known LLM indexing or assistant platforms)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traditional bots<\/strong>\u00a0(search engine crawlers, scrapers, generic automation)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Human visitors<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>This allows you to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Measure overall bot activity trends<\/strong>\u00a0over time\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segment AI bot hits per page<\/strong>\u00a0to understand where AI systems are spending time\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compare bot activity to referral traffic trends<\/strong>\u00a0to see where ingestion stops and recommendation begins\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify\u00a0pages with high crawl rates but low referrals \u2014 a classic diagnostic pattern\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">AI Citations&nbsp;<\/h2>\n\n\n\n<p><strong>What it measures<\/strong>&nbsp;<\/p>\n\n\n\n<p>AI Citations track how often your content is&nbsp;<strong>used, referenced, or grounded<\/strong>&nbsp;in AI-generated answers,&nbsp;even when the user never clicks through to your site. Unlike AI Referral Traffic, which captures human sessions, AI Citations reveal your influence&nbsp;<em>upstream<\/em>, showing when AI systems rely on your content to construct responses, summaries, or recommendations.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>&nbsp;<\/p>\n\n\n\n<p>Zero-click AI experiences&nbsp;are changing&nbsp;the definition of visibility. Your content may shape how questions are answered&nbsp;without&nbsp;seeing&nbsp; that&nbsp;reflected&nbsp;in traffic reports or even referral&nbsp;clicks. AI Citations surface these hidden interactions, allowing publishers and brands to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See which content contributes meaningfully to AI responses\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify\u00a0gaps where your work informs AI but is uncredited\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detect topics where competitors gain more recognition\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize updates that improve\u00a0clarity, structure, and authority\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>How to track it<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1018\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-1024x1018.png\" alt=\"Screenshot of Clarity AI citations dashboard\" class=\"wp-image-10207\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-1024x1018.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-300x298.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-150x150.png 150w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-768x764.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-1536x1528.png 1536w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Citations by AI models&nbsp;is&nbsp;still an emerging measurement surface, and there is no universal, cross-platform standard for tracking them across the web.&nbsp;<\/p>\n\n\n\n<p>Many tools approximate AI citations by sampling prompts, generating AI responses, and scanning outputs for brand mentions or URLs. These approaches can&nbsp;provide&nbsp;directional insight, but they rely on simulated queries and inferred visibility rather than&nbsp;observed&nbsp;grounding activity inside AI systems.&nbsp;<\/p>\n\n\n\n<p>A more infrastructure-based approach connects citation reporting to the retrieval and grounding layer that powers AI-generated answers. For example,\u00a0Clarity&#8217;s new <a href=\"https:\/\/clarity.microsoft.com\/blog\/understanding-your-influence-ai-citations\/\" aria-label=\"Read more about The Top 5 KPIs for an AI-Mediated Web\">AI Citations feature<\/a>\u00a0surfaces\u00a0aggregated grounding and citation activity from supported AI experiences. Rather than scraping outputs, the dashboard reflects how your content\u00a0participates\u00a0in Microsoft\u2019s grounding infrastructure \u2014 the retrieval layer that connects generative models to authoritative web content.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Recommendations&nbsp;<\/h2>\n\n\n\n<p><strong>Status:<\/strong>&nbsp;North-Star \/ Forward-Looking&nbsp;<\/p>\n\n\n\n<p><strong>What it measures<\/strong>&nbsp;<\/p>\n\n\n\n<p>AI Recommendation&nbsp;is a qualitative measurement of how&nbsp;AI systems suggest your product, service, or brand in response to commercial or decision-oriented prompts.&nbsp;<\/p>\n\n\n\n<p>This is different from AI Citations. A citation may credit your content as a source. A recommendation, however, signals something deeper: the AI is positioning your offering as a solution.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>&nbsp;<\/p>\n\n\n\n<p>As informational traffic increasingly shifts to zero-click&nbsp;AI&nbsp;answers, the&nbsp;real strategic&nbsp;value moves downstream, from being referenced to being recommended.&nbsp;<\/p>\n\n\n\n<p>What will matter most&nbsp;is whether AI systems:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suggest your product in a comparison\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include your service in a shortlist\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention your brand in a \u201cbest tools for\u2026\u201d answer\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recommend your solution in a buying scenario\u00a0<\/li>\n<\/ul>\n\n\n\n<p>That is the new battleground.&nbsp;<\/p>\n\n\n\n<p>If AI becomes the interface between users and the web, then influencing its recommendations becomes as important as ranking #1&nbsp;in search&nbsp;once was. AI Recommendations&nbsp;represent&nbsp;a shift from measuring traffic to measuring persuasion.&nbsp;<\/p>\n\n\n\n<p><strong>How to approximate it today<\/strong>&nbsp;<\/p>\n\n\n\n<p>There are currently no standardized, widely available analytics tools that systematically track AI recommendations at scale. Unlike crawl data or citations, recommendation visibility is harder to surface directly.&nbsp;<\/p>\n\n\n\n<p>However, teams can approximate it by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mapping key buying scenarios and transactional prompts (e.g., \u201cbest CRM for small businesses,\u201d \u201ctools like X but cheaper\u201d).\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testing comparison and decision-stage queries across major AI platforms.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking whether your brand appears, how\u00a0it\u2019s\u00a0described, and where competitors are positioned.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring changes over time as content, positioning, and authority evolve.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>AI recommendations occupy the bleeding edge of analytics in the AI-mediated web.&nbsp;With&nbsp;careful qualitative research,&nbsp;it\u2019s&nbsp;possible to understand&nbsp;how AI influences commercial&nbsp;intent and even scale those insights.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Turning that understanding into quantifiable, actionable metrics&nbsp;represents&nbsp;a new horizon for measuring impact, where influence happens before a click, a view, or a session has ever been logged.<\/strong>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the top KPIs for an AI-mediated web, from AI referrals to forward-looking recommendations shaping influence before clicks happen. <\/p>\n","protected":false},"author":2,"featured_media":10221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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