{"id":10264,"date":"2026-03-12T09:04:26","date_gmt":"2026-03-12T16:04:26","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=10264"},"modified":"2026-03-12T09:04:27","modified_gmt":"2026-03-12T16:04:27","slug":"real-data-measuring-ai-visibility","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/","title":{"rendered":"Why Real Data Matters for Measuring AI Visibility"},"content":{"rendered":"\n<p>AI-generated answers are rapidly becoming a new discovery surface for the web. Instead of scanning a list of links, users increasingly receive synthesized responses from AI systems that summarize information from multiple sources.&nbsp;<\/p>\n\n\n\n<p>For&nbsp;publishers,&nbsp;marketers, SEOs, and content teams, this creates a new question:&nbsp;<strong>how do you measure visibility in AI answers?&nbsp;<\/strong>Unlike traditional traffic channels, AI platforms&nbsp;don&#8217;t&nbsp;provide data about your performance in their results. (At least not yet.)&nbsp;<\/p>\n\n\n\n<p>As a result, a growing number of tools are&nbsp;emerging&nbsp;to help site owners overcome this gap in data availability.&nbsp;But&nbsp;the&nbsp;methods these tools use to answer this question vary widely, from simulated&nbsp;data&nbsp;to&nbsp;&#8220;real&#8221; data grounded in signals from AI systems.&nbsp;<\/p>\n\n\n\n<p>Understanding the difference between&nbsp;these two types of citation data\u2014simulated AI visibility&nbsp;and&nbsp;real&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/understanding-your-influence-ai-citations\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Why Real Data Matters for Measuring AI Visibility\">AI citation data<\/a>&nbsp;\u2014is&nbsp;becoming critical as teams try to understand their influence&nbsp;in&nbsp;the AI web.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Rise of Synthetic AI Visibility Tools&nbsp;<\/h2>\n\n\n\n<p>The demand for AI visibility metrics has grown quickly, and the industry has responded with a wave of monitoring tools. Most of them use variations of the same technique: simulate prompts and analyze the answers.&nbsp;<\/p>\n\n\n\n<p>Typically, these tools:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate large batches of prompts related to a topic or keyword\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Submit those prompts to AI models or AI-powered search engines\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scrape the responses for domain mentions or citations\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estimate how\u00a0frequently\u00a0certain sites appear in answers\u00a0<\/li>\n<\/ul>\n\n\n\n<p>This approach can be helpful for&nbsp;gaining directional signals while&nbsp;exploring&nbsp;<strong>how a model might respond to certain questions<\/strong>. It can also reveal which sources are commonly referenced&nbsp;in particular scenarios.&nbsp;However, these simulations still&nbsp;represent&nbsp;constructed test environments, not actual AI usage.&nbsp;<\/p>\n\n\n\n<p>In other words, they measure what an AI system&nbsp;<em>could say<\/em>&nbsp;when asked a particular question,&nbsp;not necessarily what it&nbsp;<em>did say<\/em>&nbsp;when a real user asked it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Limitations of Prompt Simulation&nbsp;<\/h2>\n\n\n\n<p>Synthetic prompt simulations can provide interesting signals, but they also introduce important limitations that teams should understand before relying on them as a source of truth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Simulated prompts&nbsp;can&#8217;t&nbsp;capture&nbsp;real user behavior&nbsp;<\/h3>\n\n\n\n<p>Most simulators generate prompts based on keyword lists, templates, or heuristics. But real users phrase questions in unpredictable ways and often provide&nbsp;additional&nbsp;context within a conversation.&nbsp;<\/p>\n\n\n\n<p>A simulated query like,&nbsp;\u201cBest analytics tools for ecommerce\u201d&nbsp;may look&nbsp;very different&nbsp;from a real user conversation such as:&nbsp;\u201cWe run Shopify and want to understand where users drop off in checkout. What analytics tools should we look at?\u201d&nbsp;<\/p>\n\n\n\n<p>Small differences&nbsp;in phrasing or context can lead AI systems to retrieve and cite completely&nbsp;different sources.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Outputs&nbsp;don\u2019t&nbsp;reveal the retrieval layer&nbsp;<\/h3>\n\n\n\n<p>Modern AI answers are typically powered by a&nbsp;<strong>retrieval or grounding layer<\/strong>&nbsp;that pulls content from the web before generating the response.&nbsp;<\/p>\n\n\n\n<p>Prompt simulators only see the&nbsp;<strong>final answer<\/strong>, not the underlying retrieval process that&nbsp;determined&nbsp;which sources were used.&nbsp;<\/p>\n\n\n\n<p>That means they may miss:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sources that influenced the answer but\u00a0weren\u2019t\u00a0explicitly cited\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content retrieved during grounding but summarized away in the final output\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signals about which pages were considered authoritative for a query\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Without visibility into this layer, simulations provide only a partial picture of how AI answers are constructed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. AI responses change constantly&nbsp;<\/h3>\n\n\n\n<p>AI systems&nbsp;don\u2019t&nbsp;produce the same output every time.&nbsp;Responses can vary based on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The model version\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Session context and prior conversation\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ranking or retrieval updates\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regional or platform differences\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Two identical prompts sent minutes apart can produce different citations.&nbsp;As a result, simulations tend to capture&nbsp;<strong>snapshots of model behavior<\/strong>, not consistent patterns of real-world usage.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring AI Visibility at the Source&nbsp;<\/h2>\n\n\n\n<p>In the era of the AI-mediated web, synthetic prompt simulation can be a useful tool, but site owners need a more grounded&nbsp;option&nbsp;for understanding their AI visibility.&nbsp;<\/p>\n\n\n\n<p>To understand AI visibility more accurately, it helps to look beyond simulated prompts and examine&nbsp;<strong>how AI systems&nbsp;retrieve&nbsp;and cite information in real interactions<\/strong>.&nbsp;<\/p>\n\n\n\n<p>When an AI system generates an answer&nbsp;<a href=\"https:\/\/blogs.bing.com\/search\/February-2026\/Elevating-the-Role-of-Grounding-on-the-AI-Web\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Why Real Data Matters for Measuring AI Visibility\">grounded in web content<\/a>, it typically follows a process that looks&nbsp;roughly like&nbsp;this:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>A user asks a question.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>The AI system retrieves relevant web content through a grounding or retrieval layer.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>The model synthesizes an answer using the retrieved information.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Sources may be cited or referenced in the final response.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>Each step produces signals that can reveal&nbsp;<strong>how content&nbsp;participates&nbsp;in AI-generated answers<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Rather than estimating citations through simulated prompts, measuring these signals provides visibility into how AI systems are interacting with real web content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Real AI Citation Data Looks Like<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1018\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-1024x1018.png\" alt=\"Screenshot of Clarity AI citations dashboard\" class=\"wp-image-10207\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-1024x1018.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-300x298.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-150x150.png 150w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-768x764.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard-1536x1528.png 1536w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/02\/AI-citations-dashboard.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When AI visibility is measured using real interaction signals, the insights look&nbsp;very different&nbsp;from what prompt simulators typically provide.&nbsp;<\/p>\n\n\n\n<p>Instead of asking&nbsp;<em>\u201cDid a model mention my site in a simulated prompt?\u201d<\/em>,&nbsp;teams can start answering more&nbsp;targeted&nbsp;questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which queries triggered AI answers that cited our content?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How often does our content appear as a cited source?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which pages on our site are most\u00a0frequently\u00a0referenced?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How does our citation share compare to competing sources?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>This type of data reveals patterns that simulations often miss, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pages that consistently influence AI answers even when they\u00a0don\u2019t\u00a0drive traffic\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Topics where your content is\u00a0frequently\u00a0retrieved as a trusted source\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emerging queries where AI systems rely on your site for information\u00a0<\/li>\n<\/ul>\n\n\n\n<p>It shifts the conversation from&nbsp;<strong>\u201cDid we appear in a test prompt?\u201d<\/strong>&nbsp;to&nbsp;<strong>\u201cWhere do we actually influence AI-generated knowledge?\u201d<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Visibility Is a Pipeline&nbsp;<\/h2>\n\n\n\n<p>Another important realization for teams studying AI traffic is that visibility in AI systems&nbsp;doesn\u2019t&nbsp;happen in a single moment.&nbsp;It\u2019s&nbsp;the result of a multi-step pipeline.&nbsp;<\/p>\n\n\n\n<p>A typical path from web content to AI answers might include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI bot crawling:<\/strong>\u00a0AI systems discovering and indexing content across the web\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content retrieval:<\/strong>\u00a0relevant pages being selected to ground answers\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI citations:<\/strong>\u00a0sources referenced or attributed in generated responses\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-referred visits:\u00a0<\/strong>users clicking through to learn more\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Each stage provides a different signal about how content&nbsp;participates&nbsp;in the AI ecosystem.&nbsp;<\/p>\n\n\n\n<p>Looking at only the&nbsp;final answer&nbsp;output,&nbsp;like most simulators do,&nbsp;ignores the earlier stages that often&nbsp;determine&nbsp;whether content becomes influential in the first place.&nbsp;<\/p>\n\n\n\n<p>Understanding the full pipeline helps teams&nbsp;identify&nbsp;where opportunities exist to improve visibility.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Next Phase of Web Analytics&nbsp;<\/h2>\n\n\n\n<p>For years, web analytics has focused primarily on measuring traffic: clicks, sessions, conversions, and engagement.&nbsp;<\/p>\n\n\n\n<p>But AI-driven discovery is introducing a new layer of influence that happens&nbsp;before a&nbsp;user ever&nbsp;visits a website.&nbsp;<\/p>\n\n\n\n<p>Content can now shape answers, recommendations, and summaries across AI systems,&nbsp;even when those interactions never result in a click.&nbsp;<\/p>\n\n\n\n<p>Measuring that influence requires new types of signals and new ways of thinking about visibility.&nbsp;<\/p>\n\n\n\n<p>The shift from simulated prompts to real AI interaction data&nbsp;represents&nbsp;an important step&nbsp;in that evolution. It moves the conversation from&nbsp;guessing how AI might behave&nbsp;to&nbsp;observing&nbsp;how AI systems&nbsp;actually use&nbsp;and cite web content.&nbsp;<\/p>\n\n\n\n<p>And as AI continues to reshape the discovery experience, understanding that difference will become essential for anyone trying to understand their true presence on the AI-powered web.&nbsp;<\/p>\n\n\n\n<p>To see how your content is actually cited in AI-generated answers, explore&nbsp;Microsoft Clarity\u2019s&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/understanding-your-influence-ai-citations\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Why Real Data Matters for Measuring AI Visibility\">AI Citations<\/a>, which surfaces grounded citation signals from real AI interactions.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.<\/p>\n","protected":false},"author":2,"featured_media":10263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measuring AI Visibility: Why Real Data Matters - Microsoft Clarity<\/title>\n<meta name=\"description\" content=\"Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring AI Visibility: Why Real Data Matters - Microsoft Clarity\" \/>\n<meta property=\"og:description\" content=\"Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Understand your customers | Microsoft Clarity Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T16:04:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T16:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Clarity Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clarity Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/\",\"url\":\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/\",\"name\":\"Measuring AI Visibility: Why Real Data Matters - Microsoft Clarity\",\"isPartOf\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png\",\"datePublished\":\"2026-03-12T16:04:26+00:00\",\"dateModified\":\"2026-03-12T16:04:27+00:00\",\"author\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea\"},\"description\":\"Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.\",\"breadcrumb\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#primaryimage\",\"url\":\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png\",\"contentUrl\":\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png\",\"width\":1024,\"height\":508,\"caption\":\"screenshot of clarity dashboard, fox in foreground\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clarity.microsoft.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Real Data Matters for Measuring AI Visibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#website\",\"url\":\"https:\/\/clarity.microsoft.com\/blog\/\",\"name\":\"Understand your customers | Microsoft Clarity Blog\",\"description\":\"Find articles, best practices, and solutions to improve user experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clarity.microsoft.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea\",\"name\":\"Clarity Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g\",\"caption\":\"Clarity Staff\"},\"url\":\"https:\/\/clarity.microsoft.com\/blog\/author\/v-joeperez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Measuring AI Visibility: Why Real Data Matters - Microsoft Clarity","description":"Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/","og_locale":"en_US","og_type":"article","og_title":"Measuring AI Visibility: Why Real Data Matters - Microsoft Clarity","og_description":"Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.","og_url":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/","og_site_name":"Understand your customers | Microsoft Clarity Blog","article_published_time":"2026-03-12T16:04:26+00:00","article_modified_time":"2026-03-12T16:04:27+00:00","og_image":[{"width":1024,"height":508,"url":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png","type":"image\/png"}],"author":"Clarity Staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Clarity Staff","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/","url":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/","name":"Measuring AI Visibility: Why Real Data Matters - Microsoft Clarity","isPartOf":{"@id":"https:\/\/clarity.microsoft.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#primaryimage"},"image":{"@id":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png","datePublished":"2026-03-12T16:04:26+00:00","dateModified":"2026-03-12T16:04:27+00:00","author":{"@id":"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea"},"description":"Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.","breadcrumb":{"@id":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#primaryimage","url":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png","contentUrl":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png","width":1024,"height":508,"caption":"screenshot of clarity dashboard, fox in foreground"},{"@type":"BreadcrumbList","@id":"https:\/\/clarity.microsoft.com\/blog\/real-data-measuring-ai-visibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clarity.microsoft.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Real Data Matters for Measuring AI Visibility"}]},{"@type":"WebSite","@id":"https:\/\/clarity.microsoft.com\/blog\/#website","url":"https:\/\/clarity.microsoft.com\/blog\/","name":"Understand your customers | Microsoft Clarity Blog","description":"Find articles, best practices, and solutions to improve user experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clarity.microsoft.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea","name":"Clarity Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g","caption":"Clarity Staff"},"url":"https:\/\/clarity.microsoft.com\/blog\/author\/v-joeperez\/"}]}},"spectra_custom_meta":{"_edit_lock":["1773345019:29"],"_edit_last":["29"],"_yoast_wpseo_primary_category":["2"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["6"],"_yoast_wpseo_title":["Measuring AI Visibility: Why Real Data Matters%%page%% %%sep%% Microsoft Clarity"],"_thumbnail_id":["10263"],"_uag_page_assets":["a:9:{s:3:\"css\";s:21896:\".wp-block-uagb-advanced-heading h1,.wp-block-uagb-advanced-heading h2,.wp-block-uagb-advanced-heading h3,.wp-block-uagb-advanced-heading h4,.wp-block-uagb-advanced-heading h5,.wp-block-uagb-advanced-heading h6,.wp-block-uagb-advanced-heading p,.wp-block-uagb-advanced-heading div{word-break:break-word}.wp-block-uagb-advanced-heading .uagb-heading-text{margin:0}.wp-block-uagb-advanced-heading .uagb-desc-text{margin:0}.wp-block-uagb-advanced-heading .uagb-separator{font-size:0;border-top-style:solid;display:inline-block;margin:0 0 10px 0}.wp-block-uagb-advanced-heading .uagb-highlight{color:#f78a0c;border:0;transition:all 0.3s ease}.uag-highlight-toolbar{border-left:0;border-top:0;border-bottom:0;border-radius:0;border-right-color:#1e1e1e}.uag-highlight-toolbar .components-button{border-radius:0;outline:none}.uag-highlight-toolbar .components-button.is-primary{color:#fff}\n.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a:hover{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007 .uagb-heading-text{font-size: 20px;}.uagb-buttons__outer-wrap .uagb-buttons__wrap{display:inline-flex;width:100%}.uagb-buttons__outer-wrap.uagb-btn__small-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__small-btn .uagb-buttons-repeater.ast-outline-button{padding:5px 10px}.uagb-buttons__outer-wrap.uagb-btn__medium-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__medium-btn .uagb-buttons-repeater.ast-outline-button{padding:12px 24px}.uagb-buttons__outer-wrap.uagb-btn__large-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__large-btn .uagb-buttons-repeater.ast-outline-button{padding:20px 30px}.uagb-buttons__outer-wrap.uagb-btn__extralarge-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__extralarge-btn .uagb-buttons-repeater.ast-outline-button{padding:30px 65px}@media (max-width: 976px){.uagb-buttons__outer-wrap.uagb-btn-tablet__small-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__small-btn .uagb-buttons-repeater.ast-outline-button{padding:5px 10px}.uagb-buttons__outer-wrap.uagb-btn-tablet__medium-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__medium-btn .uagb-buttons-repeater.ast-outline-button{padding:12px 24px}.uagb-buttons__outer-wrap.uagb-btn-tablet__large-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__large-btn .uagb-buttons-repeater.ast-outline-button{padding:20px 30px}.uagb-buttons__outer-wrap.uagb-btn-tablet__extralarge-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__extralarge-btn .uagb-buttons-repeater.ast-outline-button{padding:30px 65px}}@media (max-width: 767px){.uagb-buttons__outer-wrap.uagb-btn-mobile__small-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__small-btn .uagb-buttons-repeater.ast-outline-button{padding:5px 10px}.uagb-buttons__outer-wrap.uagb-btn-mobile__medium-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__medium-btn .uagb-buttons-repeater.ast-outline-button{padding:12px 24px}.uagb-buttons__outer-wrap.uagb-btn-mobile__large-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__large-btn .uagb-buttons-repeater.ast-outline-button{padding:20px 30px}.uagb-buttons__outer-wrap.uagb-btn-mobile__extralarge-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__extralarge-btn .uagb-buttons-repeater.ast-outline-button{padding:30px 65px}}\n.uagb-buttons__outer-wrap .uagb-buttons-repeater{display:flex;justify-content:center;align-items:center;transition:box-shadow 0.2s ease}.uagb-buttons__outer-wrap .uagb-buttons-repeater a.uagb-button__link{display:flex;justify-content:center}.uagb-buttons__outer-wrap .uagb-buttons-repeater .uagb-button__icon{font-size:inherit;display:flex;align-items:center}.uagb-buttons__outer-wrap .uagb-buttons-repeater .uagb-button__icon svg{fill:currentColor;width:inherit;height:inherit}\n.uagb-block-0c7e50ad.wp-block-uagb-buttons.uagb-buttons__outer-wrap .uagb-buttons__wrap {gap: 10px;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: right;align-items: center;}.uagb-block-0c7e50ad .uagb-buttons-repeater:not(.wp-block-button__link){font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.wp-block-button__link{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.ast-outline-button{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-uagb-buttons-child .uagb-buttons-repeater{background: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-ce399d64 .wp-block-button__link{background: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-ce399d64 .wp-block-button__link:hover{background: #eff6fc;}.wp-block-uagb-buttons .uagb-block-ce399d64 .wp-block-button__link:focus{background: #eff6fc;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__wrapper .uagb-buttons-repeater{color: #004578;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link:hover{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #0078d4;border-style: solid;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link:focus{border-color: #333;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #0078d4;border-style: solid;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__link{color: #004578;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__icon > svg{width: 15px;height: 15px;fill: #004578;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__icon-position-after{margin-left: 8px;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__icon-position-before{margin-right: 8px;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__link{text-transform: normal;text-decoration: none;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper .uagb-buttons-repeater{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link:hover{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:focus{border-color: #333;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__link{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon > svg{width: 15px;height: 15px;fill: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-after{margin-left: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-before{margin-right: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__link{text-transform: normal;text-decoration: none;}@media only screen and (max-width: 976px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: center;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}@media only screen and (max-width: 767px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: center;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}.uagb-block-0c7e50ad.wp-block-uagb-buttons.uagb-buttons__outer-wrap .uagb-buttons__wrap {gap: 10px;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap{width: 100%;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button {width: 100%;}.uagb-block-0c7e50ad .uagb-buttons-repeater:not(.wp-block-button__link){font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.wp-block-button__link{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.ast-outline-button{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper .uagb-buttons-repeater{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link:hover{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:hover{border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:focus{border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater:hover{border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__link{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon > svg{width: 15px;height: 15px;fill: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-after{margin-left: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-before{margin-right: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__link{text-transform: normal;text-decoration: none;}@media only screen and (max-width: 976px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: center;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}@media only screen and (max-width: 767px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: left;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007 .uagb-heading-text{font-size: 20px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a:hover{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007 .uagb-heading-text{font-size: 20px;}@media only screen and (max-width: 976px) {.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading {text-align: left;padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;margin-top: 0px;margin-right: 0px;margin-bottom: 0px;margin-left: 0px;}}\";s:2:\"js\";s:359:\"document.addEventListener(\"DOMContentLoaded\", function(){ window.addEventListener( 'load', function() {\n\tUAGBButtonChild.init( '.uagb-block-ce399d64' );\n});\nwindow.addEventListener( 'load', function() {\n\tUAGBButtonChild.init( '.uagb-block-9730a9e0' );\n});\nwindow.addEventListener( 'load', function() {\n\tUAGBButtonChild.init( '.uagb-block-9730a9e0' );\n});\n });\";s:18:\"current_block_list\";a:15:{i:0;s:14:\"core\/paragraph\";i:1;s:12:\"core\/heading\";i:2;s:9:\"core\/list\";i:3;s:14:\"core\/list-item\";i:4;s:10:\"core\/image\";i:5;s:11:\"core\/search\";i:6;s:10:\"core\/group\";i:7;s:17:\"core\/latest-posts\";i:8;s:20:\"core\/latest-comments\";i:9;s:13:\"core\/archives\";i:10;s:15:\"core\/categories\";i:11;s:21:\"uagb\/advanced-heading\";i:12;s:12:\"uagb\/buttons\";i:13;s:18:\"uagb\/buttons-child\";i:14;s:14:\"core\/shortcode\";}s:8:\"uag_flag\";b:1;s:11:\"uag_version\";s:10:\"1775399798\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"],"_uag_css_file_name":["uag-css-10264.css"],"_uag_js_file_name":["uag-js-10264.js"]},"uagb_featured_image_src":{"full":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png",1024,508,false],"thumbnail":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5-150x150.png",150,150,true],"medium":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5-300x149.png",300,149,true],"medium_large":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5-768x381.png",768,381,true],"large":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png",1024,508,false],"1536x1536":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png",1024,508,false],"2048x2048":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/03\/5.png",1024,508,false]},"uagb_author_info":{"display_name":"Clarity Staff","author_link":"https:\/\/clarity.microsoft.com\/blog\/author\/v-joeperez\/"},"uagb_comment_info":0,"uagb_excerpt":"Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.","_links":{"self":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts\/10264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=10264"}],"version-history":[{"count":3,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts\/10264\/revisions"}],"predecessor-version":[{"id":10267,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts\/10264\/revisions\/10267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/media\/10263"}],"wp:attachment":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=10264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=10264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=10264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}