{"id":10373,"date":"2026-07-09T09:48:30","date_gmt":"2026-07-09T16:48:30","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=10373"},"modified":"2026-07-09T10:14:54","modified_gmt":"2026-07-09T17:14:54","slug":"topic-insights-announcement","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/topic-insights-announcement\/","title":{"rendered":"Measure How AI Answers Use Your Content with Topic Insights in Microsoft Clarity"},"content":{"rendered":"\n<p>AI-powered search and assistants are changing how people discover information, research products, and make purchasing decisions.&nbsp;<\/p>\n\n\n\n<p>Instead of clicking through a list of links, users now receive direct answers based on content from across the web. Your content may be influencing those answers, but most AI chat systems don&#8217;t provide a clear signal showing when, where, or how.<\/p>\n\n\n\n<p>This is a growing segment of how customers are shopping and discovering content and products today. Traffic coming from AI convert <a href=\"https:\/\/clarity.microsoft.com\/blog\/ai-traffic-converts-at-3x-the-rate-of-other-channels-study\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Measure How AI Answers Use Your Content with Topic Insights in Microsoft Clarity\">at a rate 3x higher<\/a> than from other channels, so optimizing for this channel is critical.&nbsp;<\/p>\n\n\n\n<p>Earlier this year, we <a href=\"https:\/\/clarity.microsoft.com\/blog\/citations-now-generally-available\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Measure How AI Answers Use Your Content with Topic Insights in Microsoft Clarity\">introduced Citations<\/a> in Microsoft Clarity, making it possible to see which grounding queries AI systems use to retrieve and reference your content when generating responses.&nbsp;<\/p>\n\n\n\n<p>This was an important step forward: teams could now observe whether their content appeared in AI answers at all. But that visibility quickly surfaced deeper questions: Which topics are helping competitors get cited? Where are you missing opportunities? What content should you create next?&nbsp;<\/p>\n\n\n\n<p>Topic Insights answers this question by moving from visibility to actionable recommendations. This newest AI visibility feature from Clarity helps teams understand how they contribute to AI-generated answers, how they compete, and where opportunities exist.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing Topic Insights&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/07\/Insight-detail-page-update-1024x640.png\" alt=\"\" class=\"wp-image-10395\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/07\/Insight-detail-page-update-1024x640.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/07\/Insight-detail-page-update-300x188.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/07\/Insight-detail-page-update-768x480.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2026\/07\/Insight-detail-page-update.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Topic Insights extends Citations by moving into actionable opportunities, helping you identify content gaps, strengthen authority, and improve AI visibility.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For each topic, you can understand:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your visibility:<\/strong> How often your domain is cited across AI responses and your overall share of authority across all citations.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your influence:<\/strong> How much of an AI answer is supported by your content, showing whether you are a key contributor.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your competition:<\/strong> Which domains are cited alongside you, how frequently they appear, where they&#8217;re outperforming you, and which opportunities are most likely to help you close the gap.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your opportunities:<\/strong> Specific gaps and prioritized actions to improve coverage, strengthen authority, or optimize existing content.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Create your own topics, prompts, and define competitors based on the questions, products, and competitive landscape that matter most to your business. This helps ensure you&#8217;re measuring visibility and influence where it has the greatest impact.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turning Insight into Action<\/h2>\n\n\n\n<p>As teams have begun working with AI Visibility Insights, they\u2019re uncovering demand patterns that weren\u2019t visible through traditional analytics.&nbsp;<\/p>\n\n\n\n<p>Imagine you&#8217;re a running shoe brand. You might assume your visibility comes from branded searches or product pages. Instead, you discover that AI is frequently citing competitors when people ask questions like <em>&#8220;What are the best running shoes for marathon training?&#8221;<\/em> or <em>&#8220;How long do running shoes last?&#8221;<\/em> While your brand appears in conversations about speed and performance, you&#8217;re rarely cited for durability, injury prevention, or shoe replacement guidance.&nbsp;<\/p>\n\n\n\n<p>That insight changes where you invest. Instead of creating more of the same product content, you might decide to create a running shoe durability guide, answer common questions about when to replace running shoes, publish training and injury prevention resources, or strengthen content in the areas where competitors are consistently being cited and you&#8217;re not.&nbsp;<\/p>\n\n\n\n<p>Instead of optimizing only for known keywords, teams can now see where AI-driven demand is forming and what content is required to meet it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How It Works<\/h2>\n\n\n\n<p>Topic Insights analyzes how AI systems respond to real-world user questions across your key topics. It works by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using representative prompts that you define reflect how users interact with AI systems.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluating AI-generated responses to identify cited domains and pages.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measuring how much each source contributes to the final answer.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aggregating results at the topic level to reveal patterns.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This creates a consistent, scalable view of AI visibility without relying on isolated prompts or anecdotal queries.&nbsp;<\/p>\n\n\n\n<p><em><strong>Disclaimer<\/strong>: This feature is currently in beta. We are using GPT-5.3 with an allowance of 10 reports per week per project and are leveraging <\/em><a href=\"https:\/\/www.microsoft.com\/en-us\/webiq?msockid=23cf973150d963a60fd08137516362a9\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Measure How AI Answers Use Your Content with Topic Insights in Microsoft Clarity\"><em>WebIQ<\/em><\/a><em> as our search grounding layer. This feature should only be used for directional monitoring and insights. Recommendations do not guarantee accuracy, completeness, or specific outcomes, and should be reviewed before being relied upon for decision-making.<\/em><\/p>\n\n\n\n<p><em>AI Visibility features are available for eligible website categories. Some projects may not have access to all AI Visibility reports and insights.<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Started<\/h2>\n\n\n\n<p>Topic Insights in Microsoft Clarity helps you understand that shift by making AI visibility measurable, comparable, and actionable. Getting a baseline today helps you understand where you stand, track progress over time, and measure the impact of content and optimization efforts as AI-driven discovery continues to grow.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Whether you&#8217;re preparing for a major campaign, a product launch, or the holiday shopping season, you&#8217;ll be able to see how your visibility changes and where new opportunities emerge.&nbsp;<\/p>\n\n\n\n<p>And unlike many AI visibility solutions that reserve these types of insights for paid tiers, Topic Insights is available to everyone in Microsoft Clarity.&nbsp;<\/p>\n\n\n\n<p>You can find Topic Insights in Clarity under the <a href=\"https:\/\/clarity.microsoft.com\/ai-visibility\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Measure How AI Answers Use Your Content with Topic Insights in Microsoft Clarity\">AI Visibility dashboard<\/a>, where it helps you identify what to improve, where to focus, and how to act on gaps in your content performance.\u00a0<\/p>\n\n\n\n<p>If you\u2019re new to AI visibility in Clarity, start by creating a project and verifying your domain to enable Citations. Once you have Citations enabled, simply navigate to AI Visibility in the menu and open Topic Insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measure how your content shapes AI answers, with Topic Insights. Compare topic visibility, see competitor citations, and uncover opportunities.<\/p>\n","protected":false},"author":32,"featured_media":10394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Topic Insights: Actionable Content Recommendations - Understand your customers | Microsoft Clarity Blog<\/title>\n<meta name=\"description\" content=\"Measure how your content shapes AI answers, with Topic Insights. 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