{"id":10568,"date":"2026-11-04T06:00:00","date_gmt":"2026-11-04T14:00:00","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=10568"},"modified":"2026-11-04T05:55:11","modified_gmt":"2026-11-04T13:55:11","slug":"clarity-connects-agents-llms-people","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/clarity-connects-agents-llms-people\/","title":{"rendered":"Agents act, LLMs recommend, and people browse. Microsoft Clarity connects all three journeys."},"content":{"rendered":"\n

See what AI agents do on your site, get answers from your data faster, and help customers find you across AI experiences.<\/strong> <\/p>\n\n\n\n

In a recent Microsoft Clarity analysis<\/a>, weekly sessions from AI agents nearly doubled in three weeks to almost 2 million.\u00b9 These agents, like Muse or Dots, were shopping, booking, and filling out forms. <\/p>\n\n\n\n

Agents are one part of how the customer journey is changing. Earlier this year, we introduced the concept of winning the three eras of the web<\/a>: simultaneously serving customers who are browsing your website, asking AI for recommendations, and turning to agents to book or buy for them. Clarity is evolving with these three experiences and today, we’re excited to share new capabilities available globally to all our users: <\/p>\n\n\n\n

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  1. Agentic Analytics.<\/strong> See what supported\u00b2 AI agents do on your site and test whether they can complete key tasks. <\/li>\n<\/ol>\n\n\n\n
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    1. Brand Agents.<\/strong> Get your products discovered in Microsoft Copilot and Bing, and bring an AI assistant to your website that helps customers find and book services from local businesses. <\/li>\n<\/ol>\n\n\n\n
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      1. Ask Clarity.<\/strong> Ask a question about how people use your site and get answers backed by real session evidence. <\/li>\n<\/ol>\n\n\n\n

        The agentic web: Understand what AI agents do on your site<\/h2>\n\n\n\n

        Today you can ask an AI agent to book a family cruise for the holidays or reorder your dog’s food every month. That shift from “help me choose” to “do it for me” creates enormous opportunity, but most websites are built for people, not agents. An agent might find the right product but miss a promotion, or reach checkout and get stuck. When that happens, you may lose a customer without ever knowing why.  <\/p>\n\n\n\n

        That is why we are introducing the Agent Activity<\/strong> dashboard in Microsoft Clarity. The dashboard shows how agentic traffic changes over time, which agents visit your site, and what they do once they arrive, ranging from searches and form submissions to logins, downloads, appointment bookings, and checkout.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        With s<\/strong>imulation <\/strong>assessments, you can test how effectively agents can complete important tasks on your website before a real customer journey fails. Simulations show whether the task was completed, how long it took, how many interactions it required, and where the experience could be improved. We\u2019re starting with commerce and travel scenarios, and plan to expand simulations to more types of customer journeys over time. <\/p>\n\n\n\n

        The LLM web: Get discovered when customers ask AI for hel<\/strong>p<\/h2>\n\n\n\n

        When customers ask AI to help them choose, you want your business to be part of the answer. Brand Agents help you show up in Microsoft’s AI experiences and give customers an AI personal shopper when they\u2019re on your website. <\/p>\n\n\n\n

        Expand product discovery across AI experiences<\/strong><\/h3>\n\n\n\n

        Brand Agents<\/a> started as a personal shopping assistant on your website. It’s grounded in your live product catalog, shipping and return policies, and brand voice. Now, businesses that use Brand Agents can extend product discovery beyond their website. For eligible WooCommerce and Shopify merchants, their products can appear across Microsoft Copilot, Bing, MSN, and more when shoppers ask AI for recommendations. Shoppers can discover a product and then complete the purchase on the merchant\u2019s website. <\/p>\n\n\n\n

        If you already have Brand Agents installed, no additional catalog upload or configuration is required. During setup, you can also choose to offer the Brand Agent experience on your website or just use Brand Agents to help your products show up across AI experiences.<\/p>\n\n\n\n

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