{"id":1129,"date":"2021-07-21T21:32:59","date_gmt":"2021-07-22T04:32:59","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=1129"},"modified":"2025-07-30T08:36:33","modified_gmt":"2025-07-30T15:36:33","slug":"segments-in-clarity","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/segments-in-clarity\/","title":{"rendered":"Manage and Save Your Favorite Filters with Segments"},"content":{"rendered":"\n

Having filters is a critical tool to sort information into actionable insight. Clarity captures so much information from so many different types of users that often you only need to analyze a specific subset of your users. With Segments you can do exactly that!<\/p>\n\n\n\n

Segments allow you to group users who share common characteristics, such as device type, browser, location, or page visited. You can also create segments based on user actions, such as clicks, scrolls, mouse movements, or rage clicks.<\/p>\n\n\n\n

Let\u2019s start with the basics.<\/p>\n\n\n\n

Creating Your Segment<\/h1>\n\n\n\n

Clarity has made it very easy to do so in just three quick steps:<\/p>\n\n\n\n

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  1. Apply your desired filters<\/a>.<\/li>\n\n\n\n
  2. Select ‘Save as Segment<\/strong>‘ button and  give a friendly name.<\/li>\n\n\n\n
  3. To view the Segment later, click on the ‘Segments<\/strong>‘ button.<\/li>\n<\/ol>\n\n\n\n

    Now let’s look at an example of how Segments can help you analyze the data you want to see:<\/p>\n\n\n\n

    Scenario<\/strong>: A small business owner has a website that focuses on exciting vegetarian dishes. To increase traffic to the website the owner is also posting content on the personalized recipe recommendation website, Yummly<\/a>. Most of the traffic from this campaign is on mobile and the owner wants to understand the mobile experience of Yummly visitors by watching session recordings. As this is an ongoing activity, it makes sense to create a Segment for quick viewing.<\/p>\n\n\n\n

    The user applied the following filters to drill down for this specific data:<\/p>\n\n\n\n