{"id":268,"date":"2021-08-09T12:48:27","date_gmt":"2021-08-09T19:48:27","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=268"},"modified":"2025-07-30T09:03:25","modified_gmt":"2025-07-30T16:03:25","slug":"watch-what-matters-with-interesting-user-segments","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/watch-what-matters-with-interesting-user-segments\/","title":{"rendered":"Watch what matters \u2013 with Interesting user segments"},"content":{"rendered":"\n<p>Session recordings show what your users are doing on your site. If you don&#8217;t understand your customer journeys, you are guessing ways to improve your website.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Watching your users\u2019 sessions is one of the first steps that can help you gain insight into their motivations, clicks, and actions.<\/p>\n\n\n\n<p><strong>But have you found yourself\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watching hundreds of session recordings to find a pattern and wished it could be easier? \ud83e\udd14<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wondering if a particular user session pattern is the biggest issue? \ud83e\udd14<\/li>\n<\/ul>\n\n\n\n<p>Then this blog post is for you!   <\/p>\n\n\n\n<p>If you don\u2019t have unlimited time for analyzing session recordings, we feel your pain.<\/p>\n\n\n\n<p>We have spent a lot of time figuring out a smarter way to help you discover the right sessions. The result &#8211; is a big new feature!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Introducing:  Interesting user segments!<\/strong> \ud83e\udd73<\/h3>\n\n\n\n<p>The Clarity dashboard is a great place to look at the big picture for user metrics and until now our dashboard provided a holistic view of the top behavioral metrics that impact your site. This combined with our rich filter set, you could dig deep into questions you wanted to be answered.<\/p>\n\n\n\n<p>As a result, there is more!<\/p>\n\n\n\n<p>With Interesting user segments, our Clarity insights go beyond our standard behavioral metrics and give you the top segments that contributed to it.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/clarity.microsoft.com\/?utm_source=ClarityBlog+&amp;utm_medium=IUS+&amp;utm_campaign=Growth\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Watch what matters \u2013 with Interesting user segments\">Get Started<\/a><\/strong> <strong>and see your Interesting user segments today! Free Forever! <\/strong>\ud83e\udd17<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Session recordings &#8211; Let\u2019s walk you through an example:<\/h3>\n\n\n\n<p>Let\u2019s say you want to better understand the reasons behind a high number of <a href=\"https:\/\/clarity.microsoft.com\/blog\/rage-clicks-user-behavior\/\" aria-label=\"Read more about Watch what matters \u2013 with Interesting user segments\">rage clicks<\/a> on your website (that is, where users rapidly clicked or tapped in the same spot).<\/p>\n\n\n\n<p>You could scan through hundreds of session recordings to understand why customers are rage-clicking on your site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"826\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/heatmap-rage-click-filter-1.gif\" alt=\"\" class=\"wp-image-8628\"\/><\/figure>\n\n\n\n<p>or&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gif-3.gif\" alt=\"\" class=\"wp-image-8638\"\/><\/figure>\n\n\n\n<p>You could look first at Clarity\u2019s Interesting user segments that identify which user behaviors are causing this issue&#8230; <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"400\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/rage-clicks.png\" alt=\"\" class=\"wp-image-8639\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/rage-clicks.png 275w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/rage-clicks-206x300.png 206w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/figure>\n\n\n\n<p>&#8230;and validate it by watching a couple of those sessions!<\/p>\n\n\n\n<p>Let&#8217;s explore this example a bit further. <\/p>\n\n\n\n<p>A company recently launched an email campaign to promote its new website across various online platforms.<\/p>\n\n\n\n<p>The Clarity dashboard shows the top user segments contributing to rage clicks, a key frustration metric that was present in 23.28% of all their user sessions.<\/p>\n\n\n\n<p>With Interesting user segments, you can see the distribution of rage clicks across key user segments: country, medium, OS, etc.<\/p>\n\n\n\n<p>Notice that 51.1% of total rage clicks come from Windows users in India who are visiting the site from the email promotional campaign \u201c2021 Winter\u201d.<\/p>\n\n\n\n<p>The company then clicks on recordings to get a view of the cohort of users with rage clicks.<\/p>\n\n\n\n<p>Selecting one of these recordings reveals an underlying issue: one of the form elements is broken, a major contributing factor for rage clicks.<\/p>\n\n\n\n<p>Users were trying hard to fill in their details which caused frustration and therefore rage clicks.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"330\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/SOI-example-for-blog.gif\" alt=\"\" class=\"wp-image-8640\"\/><\/figure>\n\n\n\n<p>In order to validate the fixes, the company continued to monitor this <a href=\"https:\/\/clarity.microsoft.com\/blog\/segments-saving-your-filters\/\" aria-label=\"Read more about Watch what matters \u2013 with Interesting user segments\">segment<\/a> by choosing the \u201cSave as segment\u201d option. They gave the segment a friendly name like \u201cRage clicks on Winter 2021 Campaign\u201d so that they could find users running into these issues again easily.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/clarity.microsoft.com\/?utm_source=ClarityBlog+&amp;utm_medium=IUS+&amp;utm_campaign=Growth\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Watch what matters \u2013 with Interesting user segments\">Get Started<\/a><\/strong> <strong>and see your Interesting user segments today! Free Forever! <\/strong>\ud83e\udd17<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Session recordings show what your users are doing on your site. If you don&#8217;t understand your customer journeys, you are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,1,25,27],"tags":[35,16,9,36,37,10,38],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-uncategorized","category-user-behavior-tool","category-website-analytics-tool","tag-analytical-tool","tag-microsoft","tag-microsoft-clarity","tag-session-recording","tag-session-recordings","tag-user-behavior","tag-user-segments"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Session recordings - Watch what matters \u2013 with Interesting user segments<\/title>\n<meta name=\"description\" content=\"Introducing interesting user segments from Microsoft Clarity. 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