{"id":2774,"date":"2022-02-04T14:31:47","date_gmt":"2022-02-04T22:31:47","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=2774"},"modified":"2025-07-30T09:27:29","modified_gmt":"2025-07-30T16:27:29","slug":"clarity-for-marketers","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/clarity-for-marketers\/","title":{"rendered":"Clarity for Marketers"},"content":{"rendered":"\n
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I work in Marketing–this is how I use Clarity to help me do my job<\/strong><\/p>\n\n\n\n

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Microsoft Clarity is not only a product for webmasters, developers, and engineering teams\u2014it has a lot more uses for other job roles in tech as well\u2014one that may not come to mind is the role of behavior analytics when it comes to marketing. <\/p>\n\n\n\n

Marketing teams have many lofty goals when it comes to achieving success; none more important than getting awareness across to consumers in an easy-to-understand, digestible manner. <\/p>\n\n\n\n

A marketer is defined as: a person or company that advertises or promotes something<\/strong>. So\u2014how does a free product like Microsoft Clarity help those \u201cmarketers\u201d you ask? Below I will discuss a few role-oriented circumstances where it can help and how you can use the data and insights Clarity provides to do so! <\/p>\n\n\n\n

A\/B Testing<\/strong><\/h4>\n\n\n\n

When it comes to marketing, A\/B testing is something that helps determine which copy or piece of content resonates more with the marketer’s target audience or web user. With A\/B testing, there is usually a: <\/p>\n\n\n\n

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  1. \u201ctest\u201d group (A) and <\/li>\n\n\n\n
  2. a \u201ccontrol\u201d group (B).<\/li>\n<\/ol>\n\n\n\n

    Both audiences receive different content to see which one performs better and has a higher CTR (Clickthrough rate) or open rate (OR). From this test, marketers can tell which content performed better with the audience or user, and in doing so, are able to make decisions on what to send out in a particular marketing asset and to whom. <\/p>\n\n\n\n

    With Clarity, by comparing heatmaps side-by-side a marketing individual would be able to tell which part of the website or what content was interacted with the most or what the most popular content is on a particular site. You can utilize date range, compare different URLs or use it to compare the two pages with different content to see which one performed better. The heatmaps allow you to see which A\/B test you might want to move forward with in that period. By visually representing this through colors and percentages, one would be able to change how they go about marketing to the user they are trying to win over. Take a look at the example below comparing two different blog pages side by side:<\/p>\n\n\n\n

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    CTAs (Calls to Action)<\/strong> <\/h4>\n\n\n\n

    CTAs are a big part of a marketer’s life. They are the \u201cthing\u201d that get the person to \u201cdo\u201d whatever it is you may be promoting. Some examples of a CTA could be:<\/p>\n\n\n\n