{"id":281,"date":"2021-06-01T22:12:10","date_gmt":"2021-06-01T22:12:10","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=281"},"modified":"2025-07-30T08:22:46","modified_gmt":"2025-07-30T15:22:46","slug":"clarity-click-maps-what-can-they-do-for-you","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/clarity-click-maps-what-can-they-do-for-you\/","title":{"rendered":"Clarity click maps &#8211; what can they do for you?"},"content":{"rendered":"\n<p>You have probably heard that to be successful you need to be data-driven, only if it was that simple. Collecting data is the easy part; figuring out what matters and how to use this information to your advantage is a lot more difficult. Here to save the day are click maps!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Click maps are a simple yet powerful <a href=\"https:\/\/docs.microsoft.com\/en-us\/clarity\/heatmaps-overview\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmap<\/a> tool that makes it easy for you to collect, visualize and understand your website\u2019s analytics data.<\/p>\n\n\n\n<p>In this blog, we will cover the basics of click maps and share some tips on how you can use click maps to get more meaningful engagement for your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a click map?<\/h2>\n\n\n\n<p>Click maps are a type of <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap-and-what-does-it-tell-you\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmap<\/a> that showcases where on your website your users click with their mouse (desktop) or tap on their screen (mobile device). It can help you understand how your audience interacts with your business. You can use this information to improve both site experience and sales conversion.<\/p>\n\n\n\n<p>The colors on this <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap-and-what-does-it-tell-you\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmap<\/a> show how hot web page elements are (or not), based on click data.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Warmer colors showcase high visitor engagement &nbsp;<\/li>\n\n\n\n<li>Cooler colors showcase lower visitor engagement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How are click maps created?<\/h2>\n\n\n\n<p>Click maps are made of two layers. The bottom layer is your website, and the top layer is the heat from the clicks.  <\/p>\n\n\n\n<p>Analytics tools that provide the click maps feature (Clarity being one of them) will track your users\u2019 clicks as they happen on your website. For each click, the tool will record both the element that was clicked and wherein the element it was clicked.<\/p>\n\n\n\n<p>When the <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap-and-what-does-it-tell-you\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmap<\/a> generates the click map, the process looks at all recorded clicks for a given time, page, and any other filter you might apply. There might be thousands of sessions within these filters and all that information is compiled so that for each element we have the number of clicks and the location within the element where the click happened.<\/p>\n\n\n\n<p>Once this list of clicked elements is created, each is checked against the bottom layer (that is, your website) to see if it is shown there. If it is, then the heat there is increased by the number of times there was a click there.<\/p>\n\n\n\n<p>Get free click <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap-and-what-does-it-tell-you\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmap<\/a> for your site to help you and your team make data-driven decisions faster with <a href=\"http:\/\/clarity.microsoft.com\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">Microsoft Clarity<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you use click maps?<\/h2>\n\n\n\n<p>Click <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap-and-what-does-it-tell-you\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmaps<\/a> are crucial for user experience design, usability research, and optimization because they allow companies to see what users do on their websites. Here are just some of the reasons why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify which parts of your website are getting the most attention and which ones need improvement<\/li>\n\n\n\n<li>Find and fix bugs that lose the users attention<\/li>\n\n\n\n<li>Save time by analyzing data visually<\/li>\n\n\n\n<li>Show engagement data graphically and share dramatic visual presentations with your team<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What makes Clarity click maps unique?<\/h2>\n\n\n\n<p>Using Clarity for your click mapping can make a world of difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Instant results, No generation wait time <\/h3>\n\n\n\n<p>You can start seeing data for your website immediately.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"826\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/06\/heatmap-generation.gif\" alt=\"\" class=\"wp-image-8682\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Slice and dice your results with rich filters on-the-fly<\/h3>\n\n\n\n<p>With our rich set of filters, you can narrow it down to a specific audience and see how the click patterns change.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"826\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/06\/filters-2.gif\" alt=\"\" class=\"wp-image-8680\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Support rage click and dead clicks heatmaps<\/h3>\n\n\n\n<p>In addition to viewing click maps for all clicks, you can filter <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap-and-what-does-it-tell-you\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmaps<\/a> to only rage clicks (where the user rapidly clicked or tapped in the same small area) or dead clicks (where the user\u2019s clicked and didn\u2019t get a response)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"826\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/heatmap-rage-click-filter-1.gif\" alt=\"\" class=\"wp-image-8628\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. No limits on the number of heatmaps.<\/h3>\n\n\n\n<p>Get <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap-and-what-does-it-tell-you\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">heatmaps<\/a> on all your web pages of your site with no extra work or hidden cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. No additional setup required.<\/h3>\n\n\n\n<p>After you\u2019ve <a href=\"http:\/\/clarity.microsoft.com\/\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">set up Clarity<\/a>, there are no more tags to install or settings to configure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Clarity is free, with no traffic sampling. <\/h3>\n\n\n\n<p>You can start to gain amazing insights into your user behavior with no costly subscriptions or hidden fees, allowing you to dig into your heat maps retrospectively.<\/p>\n\n\n\n<p><a href=\"https:\/\/clarity.microsoft.com\/?utm_medium=home&amp;utm_source=ClarityBlog&amp;utm_campaign=Growth\" aria-label=\"Read more about Clarity click maps &#8211; what can they do for you?\">Get started<\/a> today and see your click maps in minutes! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have probably heard that to be successful you need to be data-driven, only if it was that simple. Collecting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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