{"id":3825,"date":"2022-11-17T11:52:26","date_gmt":"2022-11-17T19:52:26","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=3825"},"modified":"2025-07-30T09:45:57","modified_gmt":"2025-07-30T16:45:57","slug":"elevar-clarity-enabling-better-decision-making","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/elevar-clarity-enabling-better-decision-making\/","title":{"rendered":"Elevar &#038; Clarity &#8211; Enabling Better Decision Making"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Understanding data, conversions, and customer journeys&nbsp;are key to making informed adjustments as well as understanding how people are using your product or website.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Elevar powers conversion tracking for direct-to-consumer brands on Shopify and Shopify Plus that rely on accurate data to make strategic business decisions. They do this by unlocking the latest in tracking methodologies with server-side tracking. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"866\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-14-1024x866-1.png\" alt=\"\" class=\"wp-image-8378\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-14-1024x866-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-14-1024x866-1-300x254.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-14-1024x866-1-768x650.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">They transform shopping behavior into structured trackable events with attribution like UTM parameters, click ID&#8217;s, and customer data. You can connect your analytics tracking and marketing destinations like social media conversion APIs that rely on first-party customer data to match clicks to conversions. Once these events are captured, they can be directed to any ad or analytics platform the merchant relies on and needs to connect with in the format required by those platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"820\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/betterdecisionmaking1.png\" alt=\"\" class=\"wp-image-8379\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/betterdecisionmaking1.png 1000w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/betterdecisionmaking1-300x246.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/betterdecisionmaking1-768x630.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Once live, Elevar pushes 100% of consumer shopping and conversion data to the marketing channels. This data helps optimize the algorithms used by these channels to improve ad performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1503\" height=\"897\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0.png\" alt=\"\" class=\"wp-image-8381\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0.png 1503w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-300x179.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1024x611.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-768x458.png 768w\" sizes=\"auto, (max-width: 1503px) 100vw, 1503px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"492\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled.png\" alt=\"\" class=\"wp-image-8382\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled.png 700w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-300x211.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Elevar also has tag error reporting, channel accuracy reporting (to ensure all channels receive the data collected), and some attribution reporting.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Elevar offers an integration with Microsoft Clarity, adding behavior analytics insights in the form of <a href=\"https:\/\/clarity.microsoft.com\/heatmaps\" aria-label=\"Read more about Elevar &#038; Clarity &#8211; Enabling Better Decision Making\">Heatmaps<\/a>, <a href=\"https:\/\/clarity.microsoft.com\/session-recordings\" aria-label=\"Read more about Elevar &#038; Clarity &#8211; Enabling Better Decision Making\">Screen Recordings<\/a>, and <a href=\"https:\/\/clarity.microsoft.com\/insights\" aria-label=\"Read more about Elevar &#038; Clarity &#8211; Enabling Better Decision Making\">behavior-focused insights<\/a>. By combining Elevar&#8217;s conversion tracking capabilities with Clarity&#8217;s behavior analytics insights, you&#8217;ll be able to make better data-driven decisions as a marketer, analyst, or Shopify brand owner. Here&#8217;s how to get started with adding Clarity to Elevar. <\/p>\n\n\n\n<p><strong>Step 1<\/strong>:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In your Elevar App, go to Pre-Built Tags.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1024x550-1.png\" alt=\"\" class=\"wp-image-8383\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1024x550-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1024x550-1-300x161.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1024x550-1-768x413.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 2:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the Search bar, search for&nbsp;<strong>Microsoft Clarity<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-1024x816-1.png\" alt=\"\" class=\"wp-image-8384\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-1024x816-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-1024x816-1-300x239.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-1024x816-1-768x612.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 3:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"212\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-9.png\" alt=\"\" class=\"wp-image-8385\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-9.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-300x62.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-768x159.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Locate your Clarity Project ID and copy it by following the below instructions:<\/p>\n\n\n\n<ol class=\"wp-block-list has-medium-font-size\">\n<li>From the Clarity dashboard, go to&nbsp;<strong>Settings<\/strong>.<\/li>\n\n\n\n<li>Select&nbsp;<strong>Overview<\/strong>&nbsp;from the left panel.<\/li>\n\n\n\n<li>Copy the&nbsp;<strong>Project ID<\/strong>&nbsp;(for example, 55u86t0118).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-1024x488-1.png\" alt=\"\" class=\"wp-image-8386\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-1024x488-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-1024x488-1-300x143.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-1024x488-1-768x366.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 4:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Paste the Clarity Project ID into&nbsp;<strong>MS Clarity ID<\/strong>. Select&nbsp;<strong>Download Container<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-3-1024x596-1.png\" alt=\"\" class=\"wp-image-8387\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-3-1024x596-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-3-1024x596-1-300x175.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-3-1024x596-1-768x447.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 5:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Sign in to your Google Tag Manager Account. Go to GTM Web Container. Select&nbsp;<strong>Admin<\/strong>&nbsp;&gt;&nbsp;<strong>Import Container<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-4-1024x497-1.png\" alt=\"\" class=\"wp-image-8388\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-4-1024x497-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-4-1024x497-1-300x146.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-4-1024x497-1-768x373.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 6:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Select to import the file you downloaded in Step 4. Create a&nbsp;<strong>New Workspace<\/strong>&nbsp;and name it&nbsp;<strong>Microsoft Clarity Tracking<\/strong>. In&nbsp;<strong>Choose an import option<\/strong>, select&nbsp;<strong>Merge<\/strong>&nbsp;&gt;&nbsp;<strong>Overwrite conflicting tags, triggers, and variables<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-5-1024x509-1.png\" alt=\"\" class=\"wp-image-8389\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-5-1024x509-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-5-1024x509-1-300x149.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-5-1024x509-1-768x382.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Select&nbsp;<strong>Confirm<\/strong>&nbsp;to import tags.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-6-1024x326-1.png\" alt=\"\" class=\"wp-image-8390\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-6-1024x326-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-6-1024x326-1-300x96.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-6-1024x326-1-768x245.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Step 7:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Go to&nbsp;<strong>Workspace<\/strong>. Select&nbsp;<strong>Microsoft Clarity Tracking<\/strong>&nbsp;in&nbsp;<strong>CURRENT WORKSPACE<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-7-1024x445-1.png\" alt=\"\" class=\"wp-image-8391\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-7-1024x445-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-7-1024x445-1-300x130.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-7-1024x445-1-768x334.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Select&nbsp;<strong>Submit<\/strong>.<\/p>\n\n\n\n<p>Step 8:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Select&nbsp;<strong>Publish<\/strong>&nbsp;to save Submission Configurations and set your tracking live.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-8-1024x486-1.png\" alt=\"\" class=\"wp-image-8392\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-8-1024x486-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-8-1024x486-1-300x142.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2022\/11\/image-8-1024x486-1-768x365.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Start viewing Recordings, Heatmaps, and Dashboard data in a few hours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding data, conversions, and customer journeys&nbsp;are key to making informed adjustments as well as understanding how people are using your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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