{"id":5076,"date":"2024-01-24T14:58:49","date_gmt":"2024-01-24T22:58:49","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=5076"},"modified":"2025-07-30T10:05:11","modified_gmt":"2025-07-30T17:05:11","slug":"say-goodbye-to-manual-tracking-introducing-claritys-automatic-smart-events","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/say-goodbye-to-manual-tracking-introducing-claritys-automatic-smart-events\/","title":{"rendered":"Say Goodbye to Manual Tracking: Introducing Clarity\u2019s automatic Smart Events"},"content":{"rendered":"\n<p>Ever struggle to decipher your website analytics, unsure what data truly matters? Spending too much time adding code just to track a single user action? Clarity&#8217;s smart events are here to streamline your website\u2019s user event tracking. Imagine this: your dashboard automatically tracks key user actions, like form submissions or account creations, without you lifting a finger. No coding, no setup &#8211; just clear, fast insights at your fingertips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Clarity smart events?<\/h2>\n\n\n\n<p><a href=\"https:\/\/clarity.microsoft.com\/\" title=\"\" aria-label=\"Read more about Say Goodbye to Manual Tracking: Introducing Clarity\u2019s automatic Smart Events\">Clarity <\/a>detects key user actions on your website, creating smart events specific to it &#8211; all without you needing to write additional code!<\/p>\n\n\n\n<p>For example, if you own an e-commerce website, Clarity can detect \u201cAdd to Cart\u201d, \u201cStart Checkout\u201d and \u201cPurchase\u201d smart events for your site with no setup required. Or if you have ten different \u201cContact Us\u201d buttons scattered across your website, Clarity can automatically compile them into a single \u201cContact Us\u201d smart event \u2013 like the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"716\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-1.png\" alt=\"\" class=\"wp-image-8215\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-1.png 974w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-1-300x221.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-1-768x565.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Using Clarity smart events<\/h2>\n\n\n\n<p>By labeling your sessions with the specific user events that occurred, Clarity helps you zoom quickly into what matters. Understand how many visitors are taking a certain action, watch <a href=\"https:\/\/clarity.microsoft.com\/session-recordings\" title=\"\" aria-label=\"Read more about Say Goodbye to Manual Tracking: Introducing Clarity\u2019s automatic Smart Events\">recordings<\/a> where those happen, and filter to see where they\u2019re coming from.<\/p>\n\n\n\n<p><strong>Dashboard: <\/strong>View the smart events module in the Clarity dashboard. Your active smart events will show up here, along with links to watch session recordings and view heatmaps where these events happen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-4-1024x598-1.png\" alt=\"\" class=\"wp-image-8216\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-4-1024x598-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-4-1024x598-1-300x175.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-4-1024x598-1-768x449.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Filters<\/strong>: Zoom into the sessions where a smart event happens, by filtering for it. See what campaigns bring in the most visitors who create accounts, or view the percentage of visitors who submit forms that are returning users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"545\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-5.png\" alt=\"\" class=\"wp-image-8217\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-5.png 973w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-5-300x168.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-5-768x430.png 768w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Session Recordings: <\/strong>Watch user sessions where a specific smart event occurred. You\u2019ll notice the event is annotated for you in the left-hand Events module or the recording timeline at the bottom of the recording.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"558\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-6.png\" alt=\"\" class=\"wp-image-8219\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-6.png 975w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-6-300x172.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-6-768x440.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Customizing smart events<\/h2>\n\n\n\n<p>We know that everyone\u2019s journey requires different paths, so we\u2019ve also made it easy to edit smart events to your liking\u2014completely without code of course!<\/p>\n\n\n\n<p><strong>Create smart events:<\/strong> Clarity auto-populates for you all detected buttons, API events, auto-events and URL visits. Select the ones you\u2019re interested in tracking and then name your event. It\u2019s that simple!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"545\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-7.png\" alt=\"\" class=\"wp-image-8220\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-7.png 974w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-7-300x168.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-7-768x430.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Edit smart events:<\/strong> It\u2019s also just as easy to add or remove events. Simply navigate to the event and select \u201cEdit event\u201d. It\u2019ll pop out the same code-free catalog above for you to select from.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"563\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-8.png\" alt=\"\" class=\"wp-image-8221\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-8.png 973w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-8-300x174.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/01\/image-8-768x444.png 768w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Give it a try!<\/h3>\n\n\n\n<p>Microsoft Clarity\u2019s Smart events are here to make your analytics easier than ever:&nbsp;<\/p>\n\n\n\n<p>1. <strong>Automatic event tracking: <\/strong>We\u2019ve eliminated manual setup! Just log in and get straight to the session recordings that matter.&nbsp;<\/p>\n\n\n\n<p>2. <strong>Code-free implementation: <\/strong>Customize your events as needed in seconds without any code. We\u2019ve already surfaced up all buttons and URL visits, so that you don\u2019t need to.<\/p>\n\n\n\n<p>3. <strong>Actionable insights: <\/strong>Pair your smart events with session recordings and our Copilot insights to rapidly identify conversion opportunities and user experience opportunities.&nbsp;<br><\/p>\n\n\n\n<p>Get started now by creating an account or <a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/setup-and-installation\/smart-events\" aria-label=\"Read more about Say Goodbye to Manual Tracking: Introducing Clarity\u2019s automatic Smart Events\">viewing our documentation here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever struggle to decipher your website analytics, unsure what data truly matters? Spending too much time adding code just to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-5076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Say Goodbye to Manual Tracking: Introducing Clarity\u2019s automatic Smart Events - Understand your customers | Microsoft Clarity Blog<\/title>\n<meta name=\"description\" content=\"Ever struggle to decipher your website analytics, unsure what data truly matters? 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