{"id":5191,"date":"2024-03-05T13:05:38","date_gmt":"2024-03-05T21:05:38","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=5191"},"modified":"2025-07-30T10:08:29","modified_gmt":"2025-07-30T17:08:29","slug":"4-best-flurry-alternatives-for-app-analytics","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/4-best-flurry-alternatives-for-app-analytics\/","title":{"rendered":"4 Best Flurry alternatives for app analytics"},"content":{"rendered":"\n<p>Flurry is sunsetting, now what?<\/p>\n\n\n\n<p>Flurry, owned by Yahoo, one of the oldest mobile analytics SDKs, announced that they are sunsetting in March 2024. The company never recommended alternatives, so in this blog, we have listed a few options to help you make up your mind while you are deciding on your switch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Microsoft Clarity<\/h2>\n\n\n\n<p><a href=\"https:\/\/clarity.microsoft.com\/\" title=\"\" aria-label=\"Read more about 4 Best Flurry alternatives for app analytics\">Microsoft Clarity<\/a> is a free behavioral analytics tool that helps you understand your customer&#8217;s behavior as they are using your mobile app. While tools like Flurry give you a quantitative picture, clarity can give you deeper qualitative insights into the reasons why users are behaving in the way they do.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.40.01-PM-1024x441-1.png\" alt=\"\" class=\"wp-image-8195\" style=\"aspect-ratio:2.2485207100591715;width:756px;height:auto\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.40.01-PM-1024x441-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.40.01-PM-1024x441-1-300x129.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.40.01-PM-1024x441-1-768x331.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Additionally, through Clarity\u2019s <em>getCurrentsessionURL<\/em> API, you can link clarity\u2019s session recordings with other behavioral analytics tools (e.g <strong>Firebase<\/strong> Analytics SDK) to get more insights<\/p>\n\n\n\n<p>Refer to this blog for the exact steps on how to integrate Clarity with Firebase.<\/p>\n\n\n\n<p><strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100% Free with no traffic limits.<\/li>\n\n\n\n<li>Lightweight SDK \u2013 adds up to 500MB only to your app size.<\/li>\n\n\n\n<li>Respects users\u2019 privacy<\/li>\n\n\n\n<li>Super-friendly UI.<\/li>\n\n\n\n<li>Can be linked with other traffic analytics tools (Firebase, Mixpanel etc..)<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some platforms might still not be supported yet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Firebase Analytics<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/clarity.microsoft.com\/blog\/clarity-and-firebase-integration\/\" title=\"\" aria-label=\"Read more about 4 Best Flurry alternatives for app analytics\">Firebase<\/a> platform is already extremely popular amongst app developers as it provides them with a robust and feature-rich mobile app development platform. Firebase Analytics SDK provides developers with a range of tools to track user behavior and app performance like user segmentation, crash logs, app performance metrics, etc.. and is a close match for Flurry Analytics.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"473\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/flur2.png\" alt=\"\" class=\"wp-image-8196\" style=\"aspect-ratio:1.733615221987315;width:569px;height:auto\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/flur2.png 820w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/flur2-300x173.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/flur2-768x443.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free.<\/li>\n\n\n\n<li>Rich features including real-time debugging, tracking custom events, user segmentation and useful insights. Seamless integration with <strong>AdMob<\/strong> helps in the Ad monetization and better analysis of your users\u2019 value and your application\u2019s performance It also helps in better application advertising strategies.<\/li>\n\n\n\n<li>Helps generates traffic to your app through app indexing on google search engine which can increase your app ranking.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SDK size might be a bit large for small apps.<\/li>\n\n\n\n<li>Data for analytics is often sampled.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Amplitude<\/h2>\n\n\n\n<p>Amplitude is one of the popular event-based quantitative analytics for websites and also have SDKs for different mobile apps platforms.&nbsp; Amplitude offers a comprehensive list of essential event-based analytics methods, and also some predictive analytics features to predict user behavior.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"360\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.45.15-PM-1024x360-1.png\" alt=\"\" class=\"wp-image-8197\" style=\"aspect-ratio:2.8444444444444446;width:780px;height:auto\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.45.15-PM-1024x360-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.45.15-PM-1024x360-1-300x105.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.45.15-PM-1024x360-1-768x270.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data extraction\/export capabilities.<\/li>\n\n\n\n<li>Rich dashboards, providing insights into customer behavior and product usage.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steep learning curve.<\/li>\n\n\n\n<li>Complex setup\/integration process.<\/li>\n\n\n\n<li>Paid.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Mixpanel<\/h2>\n\n\n\n<p>Mixpanel is one of the leading traffic analytics for mobile-apps. It helps product teams analyze metrics and app performance indicators based on set demographics and properties.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.47.35-PM-1024x425-1.png\" alt=\"\" class=\"wp-image-8198\" style=\"aspect-ratio:2.409411764705882;width:772px;height:auto\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.47.35-PM-1024x425-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.47.35-PM-1024x425-1-300x125.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2024\/03\/Screen-Shot-2024-02-14-at-2.47.35-PM-1024x425-1-768x319.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track a generous number of events with good visualization<\/li>\n\n\n\n<li>Integrates with existing tech-stack through a rich set of APIs.<\/li>\n\n\n\n<li>Friendly User Interface<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prices-based features. You would often find yourself paying for extra (more useful) features set so it\u2019s not affordable for everyone.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Flurry alternative for mobile app analytics<\/h2>\n\n\n\n<p>We know that Mobile app analytics are important for product teams to fully understand how customers behave with their product. if you&#8217;re looking for an alternative <strong>to Flurry Analytics,<\/strong> <strong>Clarity<\/strong> <strong>Mobile SDK + Firebase Analytics<\/strong> are excellent options that can provide you with the same level of value and even more.<\/p>\n\n\n\n<p>By combining the powerful analytics capabilities of Firebase with the session replay and heatmap features of Clarity Mobile SDK, you can gain a comprehensive understanding of how users are interacting with your app and make data-driven decisions to improve user experience and engagement. <strong>All at Zero cost.<\/strong><\/p>\n\n\n\n<p>Additionally, it&#8217;s worth noting that both Firebase and Clarity Mobile SDK, both backed up by tech giants like <strong>Google<\/strong> and <strong>Microsoft<\/strong>, are constantly updating and improving their features to better serve their users. This means that you can expect to see new and innovative features added to these platforms in the future, further enhancing their value and usefulness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flurry is sunsetting, now what? Flurry, owned by Yahoo, one of the oldest mobile analytics SDKs, announced that they are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-5191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Best Flurry alternatives for app analytics - Understand your customers | Microsoft Clarity Blog<\/title>\n<meta name=\"description\" content=\"Flurry is sunsetting, now what? Flurry, owned by Yahoo, one of the oldest mobile analytics SDKs, announced that they are sunsetting in March 2024. The\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarity.microsoft.com\/blog\/4-best-flurry-alternatives-for-app-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Best Flurry alternatives for app analytics - Understand your customers | Microsoft Clarity Blog\" \/>\n<meta property=\"og:description\" content=\"Flurry is sunsetting, now what? Flurry, owned by Yahoo, one of the oldest mobile analytics SDKs, announced that they are sunsetting in March 2024. 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