{"id":642,"date":"2021-08-12T21:14:43","date_gmt":"2021-08-13T04:14:43","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=642"},"modified":"2025-07-30T09:10:19","modified_gmt":"2025-07-30T16:10:19","slug":"give-google-analytics-a-boost-with-clarity","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/","title":{"rendered":"Give Google Analytics a boost with Clarity"},"content":{"rendered":"\n<p>You use <a href=\"https:\/\/analytics.withgoogle.com\/\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">Google Analytics<\/a> because&nbsp;it gives you&nbsp;tools for slicing and dicing data&nbsp;that you need to&nbsp;set your strategy, define your audience, and adjust your website. However, did you know that by pairing it with Clarity you can maximize your insights?&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Google Analytics&nbsp;gives&nbsp;you raw data about&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/2731565\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">sessions<\/a>&nbsp;on your website which is like a paper drawing of your site\u2019s activity. What&#8217;s missing is&nbsp;the&nbsp;ability to show that raw data visually in recordings that&nbsp;come alive showing the insight behind the data. <\/p>\n\n\n\n<p>We think adding&nbsp;a user session recording tool is the next logical step for Google Analytics users.&nbsp;Session recorders are website analytics software that shows videos&nbsp;of your visitors\u2019 behavior. This includes cool stuff like <a href=\"https:\/\/clarity.microsoft.com\/blog\/clarity-click-maps-what-can-they-do-for-you\/\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">clicks<\/a>, <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-can-clarity-scroll-maps-do-for-you\/\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">scrolls<\/a>, mouse movements,&nbsp;browser resizing, form use, and&nbsp;even hops&nbsp;from page to page.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see how you can&nbsp;link&nbsp;session recordings&nbsp;and&nbsp;Google Analytics and&nbsp;then look at some tips for working with them once linked.&nbsp;We will use Microsoft Clarity to illustrate how to mix session recordings with GA.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to add session recordings to Google Analytics&nbsp;<\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Step 1&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/clarity.microsoft.com\/\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">Sign up for Clarity today<\/a>, it&#8217;s free forever! <\/strong><\/p>\n\n\n\n<p>Next, <a href=\"https:\/\/docs.microsoft.com\/en-us\/clarity\/clarity-setup\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">install <\/a>the Clarity tracking&nbsp;code on your website.&nbsp;<\/p>\n\n\n\n<p>When you are done with the installation, Clarity will almost immediately begin to record user sessions. <\/p>\n\n\n\n<p><strong>Step 2&nbsp;<\/strong><\/p>\n\n\n\n<p>Go&nbsp;to Clarity\u2019s&nbsp;<a href=\"https:\/\/docs.microsoft.com\/en-us\/clarity\/ga-integration\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">Google Analytics integration page<\/a>&nbsp;to learn how to&nbsp;install Clarity with&nbsp;GA.<\/p>\n\n\n\n<p>Don\u2019t forget to <a href=\"https:\/\/docs.microsoft.com\/en-us\/clarity\/ga-integration#how-to-find-and-add-your-google-analytics-dimension-id-on-google-analytics\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">create a GA Custom&nbsp;Dimension<\/a> for use with Clarity.&nbsp;You can call&nbsp;the custom dimension&nbsp;\u201cClarity Playback URL\u201d.&nbsp;<\/p>\n\n\n\n<p>When you are done&nbsp;with GA integration, you will be redirected to the Clarity Setup page.&nbsp;<\/p>\n\n\n\n<p><strong>Step&nbsp;3&nbsp;<\/strong><\/p>\n\n\n\n<p>Verify that you can access&nbsp;recordings&nbsp;and visualize the user sessions&nbsp;on Google Analytics.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Log&nbsp;in to GA and&nbsp;click on Events in the navigation bar.<\/p>\n\n\n\n<p>In the Select an event drop-down, search on \u201cClarity Playback URL\u201d and a list of user sessions will appear&nbsp;on the right side.&nbsp;<\/p>\n\n\n\n<p>The graph displays the time for each of the user&nbsp;sessions&nbsp;you select.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"695\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost.png\" alt=\"\" class=\"wp-image-8631\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost.png 1522w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost-300x137.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost-1024x468.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost-768x351.png 768w\" sizes=\"auto, (max-width: 1522px) 100vw, 1522px\" \/><\/figure>\n\n\n\n<p><strong>Step&nbsp;4&nbsp;<\/strong><\/p>\n\n\n\n<p>View the session recordings in combination with Google Analytics data.&nbsp;<\/p>\n\n\n\n<p>Choose&nbsp;a report and set the filters that you want.&nbsp;<\/p>\n\n\n\n<p>Be sure that&nbsp;Clarity Playback URL&nbsp;is selected&nbsp;under&nbsp;<strong>+<\/strong>&nbsp;&gt;&nbsp;<strong>Custom<\/strong>.&nbsp;For example, you can go to&nbsp;<strong>Tech<\/strong>&nbsp;&gt;&nbsp;<strong>Tech details<\/strong>&nbsp;and&nbsp;view all&nbsp;visitors&nbsp;(including session recordings)&nbsp;by browser type.&nbsp;&nbsp;<\/p>\n\n\n\n<p>On the top-right, select&nbsp;<strong>Share<\/strong>&nbsp;&gt;&nbsp;<strong>Export<\/strong>&nbsp;and choose a format. Download the report and open it in a PDF reader or Excel.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/image-2-1024x348-1.png\" alt=\"\" class=\"wp-image-8632\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/image-2-1024x348-1.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/image-2-1024x348-1-300x102.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/image-2-1024x348-1-768x261.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Follow any link&nbsp;in the report and view the movie of the user\u2019s visit.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><strong>3<\/strong> <strong>ways to get a more robust Google Analytics experience <\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.&nbsp;Use geography to enhance your targeting&nbsp;<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>If you discover the locations&nbsp;from which&nbsp;prospects are viewing your website, you can identify where you might want to offer your products or services in the future.&nbsp;<\/p>\n\n\n\n<p>GA&nbsp;data&nbsp;on your&nbsp;visitors\u2019 geography serves to spot patterns that tell you more about your&nbsp;site\u2019s geographic&nbsp;reach. When you add Clarity\u2019s session recordings, you can check for anomalies and get more detailed information about how&nbsp;visitors&nbsp;behave differently based on their geography.&nbsp;<\/p>\n\n\n\n<p><em>To&nbsp;view&nbsp;GA&nbsp;session recordings&nbsp;of&nbsp;visitors from a particular country:<\/em><\/p>\n\n\n\n<p>Go to&nbsp;<strong>Demographics<\/strong>&nbsp;&gt;&nbsp;<strong>Demographic details<\/strong>&nbsp;and select&nbsp;<strong>Country<\/strong>.&nbsp; Next,&nbsp;select&nbsp;<strong>+&nbsp;<\/strong>&gt;&nbsp;<strong>Custom<\/strong>&nbsp;&gt;&nbsp;<strong>Clarity Playback URL<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"549\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost2.png\" alt=\"\" class=\"wp-image-8633\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost2.png 735w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost2-300x224.png 300w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.&nbsp;Build&nbsp;a better mobile user experience&nbsp;<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.bluecorona.com\/\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">Blue Corona<\/a>, up to 70 percent of website traffic comes from&nbsp;mobile&nbsp;phones. Improving user experience on mobile devices can translate into building a larger audience.&nbsp;<\/p>\n\n\n\n<p>Google Analytics gives you the raw numbers on visitor usage by device category, but how can you use this data to spot ways to improve the mobile experience?&nbsp;<\/p>\n\n\n\n<p>When you filter&nbsp;your search results by device&nbsp;type and access a report with session recordings,&nbsp;it\u2019s like you are&nbsp;peeking&nbsp;over the shoulders of mobile phone&nbsp;visitors&nbsp;as they try (or fail) to use your site&nbsp;on a small screen.&nbsp;<\/p>\n\n\n\n<p><em>To&nbsp;view&nbsp;GA&nbsp;session recordings&nbsp;from visitors&nbsp;using mobile devices:<\/em>&nbsp;<\/p>\n\n\n\n<p>Go to&nbsp;<strong>Tech<\/strong>&nbsp;&gt;&nbsp;<strong>Tech&nbsp;details<\/strong>&nbsp;and select&nbsp;<strong>mobile<\/strong>. <\/p>\n\n\n\n<p>Then select&nbsp;<strong>+&nbsp;<\/strong>&gt;&nbsp;<strong>Custom<\/strong>&nbsp;&gt;&nbsp;<strong>Clarity Playback URL<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"523\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost3.png\" alt=\"\" class=\"wp-image-8634\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost3.png 819w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost3-300x192.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost3-768x490.png 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.&nbsp;Check for site errors that block visitors&nbsp;<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>Browsers are wonderful when they display our websites perfectly, but inevitably&nbsp;the day arrives when they produce errors.&nbsp;Missed semicolons&nbsp;or closing tags&nbsp;can ruin an otherwise perfectly good webpage, and you might not notice if your testing didn\u2019t catch an odd&nbsp;browser issue.&nbsp;<\/p>\n\n\n\n<p>You can use Google Analytics data to tell you when you have a problem confined to a specific browser.&nbsp;But you might not know how to fix it until you view user sessions&nbsp;in Clarity.&nbsp;Ensuring a smooth cross-browser experience will translate into happier customers.&nbsp;<\/p>\n\n\n\n<p><em>To&nbsp;view&nbsp;GA&nbsp;session recordings&nbsp;from visitors from&nbsp;a particular browser:<\/em><\/p>\n\n\n\n<p>&nbsp;Go to&nbsp;<strong>Tech<\/strong>&nbsp;&gt;&nbsp;<strong>Tech&nbsp;details<\/strong>&nbsp;and select&nbsp;<strong>browser<\/strong>. <\/p>\n\n\n\n<p>Then select&nbsp;<strong>+&nbsp;<\/strong>&gt;&nbsp;<strong>Custom<\/strong>&nbsp;&gt;&nbsp;<strong>Clarity Playback URL&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"555\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost4.png\" alt=\"\" class=\"wp-image-8635\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost4.png 819w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost4-300x203.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2021\/08\/gaboost4-768x520.png 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Recordings of a user\u2019s journey through your website can give you a big&nbsp;<em>a-ha<\/em>&nbsp;moment! You can access them from either your Clarity dashboard or if preferred Google Analytics reports.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/clarity.microsoft.com\/\" aria-label=\"Read more about Give Google Analytics a boost with Clarity\">Sign up for Clarity today<\/a>, it&#8217;s free forever!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You use Google Analytics because&nbsp;it gives you&nbsp;tools for slicing and dicing data&nbsp;that you need to&nbsp;set your strategy, define your audience, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,41],"tags":[35,8,9,37,6],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-session-recordings","tag-analytical-tool","tag-google-analytics","tag-microsoft-clarity","tag-session-recordings","tag-website-analytics-tool"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Clarity &amp; Google Analytics | Microsoft Clarity Blog<\/title>\n<meta name=\"description\" content=\"Adding a user session recording tool such as Microsoft Clarity, is the next logical step for visitors of Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Clarity &amp; Google Analytics | Microsoft Clarity Blog\" \/>\n<meta property=\"og:description\" content=\"Adding a user session recording tool such as Microsoft Clarity, is the next logical step for visitors of Google Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/\" \/>\n<meta property=\"og:site_name\" content=\"Understand your customers | Microsoft Clarity Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T04:14:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T16:10:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Clarity Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clarity Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/\",\"url\":\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/\",\"name\":\"Microsoft Clarity & Google Analytics | Microsoft Clarity Blog\",\"isPartOf\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png\",\"datePublished\":\"2021-08-13T04:14:43+00:00\",\"dateModified\":\"2025-07-30T16:10:19+00:00\",\"author\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea\"},\"description\":\"Adding a user session recording tool such as Microsoft Clarity, is the next logical step for visitors of Google Analytics.\",\"breadcrumb\":{\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#primaryimage\",\"url\":\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png\",\"contentUrl\":\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png\",\"width\":2100,\"height\":1050,\"caption\":\"microsoft clarity and google analytics logos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clarity.microsoft.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Give Google Analytics a boost with Clarity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#website\",\"url\":\"https:\/\/clarity.microsoft.com\/blog\/\",\"name\":\"Understand your customers | Microsoft Clarity Blog\",\"description\":\"Find articles, best practices, and solutions to improve user experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clarity.microsoft.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea\",\"name\":\"Clarity Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g\",\"caption\":\"Clarity Staff\"},\"url\":\"https:\/\/clarity.microsoft.com\/blog\/author\/v-joeperez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft Clarity & Google Analytics | Microsoft Clarity Blog","description":"Adding a user session recording tool such as Microsoft Clarity, is the next logical step for visitors of Google Analytics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft Clarity & Google Analytics | Microsoft Clarity Blog","og_description":"Adding a user session recording tool such as Microsoft Clarity, is the next logical step for visitors of Google Analytics.","og_url":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/","og_site_name":"Understand your customers | Microsoft Clarity Blog","article_published_time":"2021-08-13T04:14:43+00:00","article_modified_time":"2025-07-30T16:10:19+00:00","og_image":[{"width":2100,"height":1050,"url":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png","type":"image\/png"}],"author":"Clarity Staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Clarity Staff","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/","url":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/","name":"Microsoft Clarity & Google Analytics | Microsoft Clarity Blog","isPartOf":{"@id":"https:\/\/clarity.microsoft.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#primaryimage"},"image":{"@id":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#primaryimage"},"thumbnailUrl":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png","datePublished":"2021-08-13T04:14:43+00:00","dateModified":"2025-07-30T16:10:19+00:00","author":{"@id":"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea"},"description":"Adding a user session recording tool such as Microsoft Clarity, is the next logical step for visitors of Google Analytics.","breadcrumb":{"@id":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#primaryimage","url":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png","contentUrl":"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png","width":2100,"height":1050,"caption":"microsoft clarity and google analytics logos"},{"@type":"BreadcrumbList","@id":"https:\/\/clarity.microsoft.com\/blog\/give-google-analytics-a-boost-with-clarity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clarity.microsoft.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Give Google Analytics a boost with Clarity"}]},{"@type":"WebSite","@id":"https:\/\/clarity.microsoft.com\/blog\/#website","url":"https:\/\/clarity.microsoft.com\/blog\/","name":"Understand your customers | Microsoft Clarity Blog","description":"Find articles, best practices, and solutions to improve user experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clarity.microsoft.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/87dfd6775651e096c0d822a5f142d1ea","name":"Clarity Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarity.microsoft.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2085586b36c36f0e9b0bc6eaf48fba31582534be948ed0b85dda577eb3bf07c?s=96&d=mm&r=g","caption":"Clarity Staff"},"url":"https:\/\/clarity.microsoft.com\/blog\/author\/v-joeperez\/"}]}},"spectra_custom_meta":{"_edit_last":["1"],"_yoast_wpseo_estimated-reading-time-minutes":["5"],"_yoast_wpseo_content_score":["90"],"_thumbnail_id":["8917"],"_yoast_wpseo_primary_category":[""],"wp_jv_post_rg":[""],"_yoast_wpseo_focuskw":["google analytics"],"_yoast_wpseo_title":["Microsoft Clarity & Google Analytics | Microsoft Clarity Blog"],"_yoast_wpseo_metadesc":["Adding a user session recording tool such as Microsoft Clarity, is the next logical step for visitors of Google Analytics."],"_yoast_wpseo_linkdex":["78"],"_wp_old_date":["2021-06-02"],"_wp_old_slug":["google-analytics-session-recordings-with-clarity"],"_edit_lock":["1753891820:1"],"_uag_page_assets":["a:9:{s:3:\"css\";s:22159:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n.wp-block-uagb-advanced-heading h1,.wp-block-uagb-advanced-heading h2,.wp-block-uagb-advanced-heading h3,.wp-block-uagb-advanced-heading h4,.wp-block-uagb-advanced-heading h5,.wp-block-uagb-advanced-heading h6,.wp-block-uagb-advanced-heading p,.wp-block-uagb-advanced-heading div{word-break:break-word}.wp-block-uagb-advanced-heading .uagb-heading-text{margin:0}.wp-block-uagb-advanced-heading .uagb-desc-text{margin:0}.wp-block-uagb-advanced-heading .uagb-separator{font-size:0;border-top-style:solid;display:inline-block;margin:0 0 10px 0}.wp-block-uagb-advanced-heading .uagb-highlight{color:#f78a0c;border:0;transition:all 0.3s ease}.uag-highlight-toolbar{border-left:0;border-top:0;border-bottom:0;border-radius:0;border-right-color:#1e1e1e}.uag-highlight-toolbar .components-button{border-radius:0;outline:none}.uag-highlight-toolbar .components-button.is-primary{color:#fff}\n.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a:hover{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007 .uagb-heading-text{font-size: 20px;}.uagb-buttons__outer-wrap .uagb-buttons__wrap{display:inline-flex;width:100%}.uagb-buttons__outer-wrap.uagb-btn__small-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__small-btn .uagb-buttons-repeater.ast-outline-button{padding:5px 10px}.uagb-buttons__outer-wrap.uagb-btn__medium-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__medium-btn .uagb-buttons-repeater.ast-outline-button{padding:12px 24px}.uagb-buttons__outer-wrap.uagb-btn__large-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__large-btn .uagb-buttons-repeater.ast-outline-button{padding:20px 30px}.uagb-buttons__outer-wrap.uagb-btn__extralarge-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn__extralarge-btn .uagb-buttons-repeater.ast-outline-button{padding:30px 65px}@media (max-width: 976px){.uagb-buttons__outer-wrap.uagb-btn-tablet__small-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__small-btn .uagb-buttons-repeater.ast-outline-button{padding:5px 10px}.uagb-buttons__outer-wrap.uagb-btn-tablet__medium-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__medium-btn .uagb-buttons-repeater.ast-outline-button{padding:12px 24px}.uagb-buttons__outer-wrap.uagb-btn-tablet__large-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__large-btn .uagb-buttons-repeater.ast-outline-button{padding:20px 30px}.uagb-buttons__outer-wrap.uagb-btn-tablet__extralarge-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-tablet__extralarge-btn .uagb-buttons-repeater.ast-outline-button{padding:30px 65px}}@media (max-width: 767px){.uagb-buttons__outer-wrap.uagb-btn-mobile__small-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__small-btn .uagb-buttons-repeater.ast-outline-button{padding:5px 10px}.uagb-buttons__outer-wrap.uagb-btn-mobile__medium-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__medium-btn .uagb-buttons-repeater.ast-outline-button{padding:12px 24px}.uagb-buttons__outer-wrap.uagb-btn-mobile__large-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__large-btn .uagb-buttons-repeater.ast-outline-button{padding:20px 30px}.uagb-buttons__outer-wrap.uagb-btn-mobile__extralarge-btn .uagb-buttons-repeater.wp-block-button__link:not(.is-style-outline),.uagb-buttons__outer-wrap.uagb-btn-mobile__extralarge-btn .uagb-buttons-repeater.ast-outline-button{padding:30px 65px}}\n.uagb-buttons__outer-wrap .uagb-buttons-repeater{display:flex;justify-content:center;align-items:center;transition:box-shadow 0.2s ease}.uagb-buttons__outer-wrap .uagb-buttons-repeater a.uagb-button__link{display:flex;justify-content:center}.uagb-buttons__outer-wrap .uagb-buttons-repeater .uagb-button__icon{font-size:inherit;display:flex;align-items:center}.uagb-buttons__outer-wrap .uagb-buttons-repeater .uagb-button__icon svg{fill:currentColor;width:inherit;height:inherit}\n.uagb-block-0c7e50ad.wp-block-uagb-buttons.uagb-buttons__outer-wrap .uagb-buttons__wrap {gap: 10px;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: right;align-items: center;}.uagb-block-0c7e50ad .uagb-buttons-repeater:not(.wp-block-button__link){font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.wp-block-button__link{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.ast-outline-button{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-uagb-buttons-child .uagb-buttons-repeater{background: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-ce399d64 .wp-block-button__link{background: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-ce399d64 .wp-block-button__link:hover{background: #eff6fc;}.wp-block-uagb-buttons .uagb-block-ce399d64 .wp-block-button__link:focus{background: #eff6fc;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__wrapper .uagb-buttons-repeater{color: #004578;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link:hover{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #0078d4;border-style: solid;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link:focus{border-color: #333;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #0078d4;border-style: solid;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__link{color: #004578;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__icon > svg{width: 15px;height: 15px;fill: #004578;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__icon-position-after{margin-left: 8px;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater .uagb-button__icon-position-before{margin-right: 8px;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-button__link{text-transform: normal;text-decoration: none;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper .uagb-buttons-repeater{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link:hover{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:focus{border-color: #333;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater:hover{border-color: #333;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__link{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon > svg{width: 15px;height: 15px;fill: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-after{margin-left: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-before{margin-right: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__link{text-transform: normal;text-decoration: none;}@media only screen and (max-width: 976px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: center;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}@media only screen and (max-width: 767px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: center;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-ce399d64.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-ce399d64 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #0078d4;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}.uagb-block-0c7e50ad.wp-block-uagb-buttons.uagb-buttons__outer-wrap .uagb-buttons__wrap {gap: 10px;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap{width: 100%;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button {width: 100%;}.uagb-block-0c7e50ad .uagb-buttons-repeater:not(.wp-block-button__link){font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.wp-block-button__link{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.uagb-block-0c7e50ad .uagb-button__wrapper .uagb-buttons-repeater.ast-outline-button{font-size: 14px;padding-top: 7px;padding-bottom: 7px;padding-left: 16px;padding-right: 16px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper .uagb-buttons-repeater{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__wrapper  .uagb-buttons-repeater.wp-block-button__link:hover{box-shadow: 0px 0px 0 #00000026;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:hover{border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link:focus{border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 4px;border-top-right-radius: 4px;border-bottom-left-radius: 4px;border-bottom-right-radius: 4px;border-color: #106ebe;border-style: solid;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater:hover{border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__link{color: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon > svg{width: 15px;height: 15px;fill: var(--ast-global-color-4);}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-after{margin-left: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater .uagb-button__icon-position-before{margin-right: 8px;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-button__link{text-transform: normal;text-decoration: none;}@media only screen and (max-width: 976px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: center;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}@media only screen and (max-width: 767px) {.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap {justify-content: left;align-items: center;}.uagb-block-0c7e50ad.uagb-buttons__outer-wrap .uagb-buttons__wrap .wp-block-button{width: auto;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link{background: linear-gradient(280deg,rgb(0,120,212) 0%,rgb(150,146,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:hover{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .wp-block-button__link:focus{background: linear-gradient(280deg,rgb(16,110,190) 0%,rgb(121,116,255) 100%);;background-clip: padding-box;}.wp-block-uagb-buttons .uagb-block-9730a9e0.wp-block-button.is-style-outline .uagb-button__wrapper .wp-block-button__link.uagb-buttons-repeater{border-style: solid;border-color: #106ebe;}.wp-block-uagb-buttons .uagb-block-9730a9e0 .uagb-buttons-repeater.wp-block-button__link{border-style: solid;border-color: #106ebe;}}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007 .uagb-heading-text{font-size: 20px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading a:hover{color: #000000;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-24f4d007 .uagb-heading-text{font-size: 20px;}@media only screen and (max-width: 976px) {.wp-block-uagb-advanced-heading.uagb-block-24f4d007.wp-block-uagb-advanced-heading {text-align: left;padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;margin-top: 0px;margin-right: 0px;margin-bottom: 0px;margin-left: 0px;}}\";s:2:\"js\";s:359:\"document.addEventListener(\"DOMContentLoaded\", function(){ window.addEventListener( 'load', function() {\n\tUAGBButtonChild.init( '.uagb-block-ce399d64' );\n});\nwindow.addEventListener( 'load', function() {\n\tUAGBButtonChild.init( '.uagb-block-9730a9e0' );\n});\nwindow.addEventListener( 'load', function() {\n\tUAGBButtonChild.init( '.uagb-block-9730a9e0' );\n});\n });\";s:18:\"current_block_list\";a:14:{i:0;s:14:\"core\/paragraph\";i:1;s:9:\"core\/more\";i:2;s:12:\"core\/heading\";i:3;s:10:\"core\/image\";i:4;s:11:\"core\/search\";i:5;s:10:\"core\/group\";i:6;s:17:\"core\/latest-posts\";i:7;s:20:\"core\/latest-comments\";i:8;s:13:\"core\/archives\";i:9;s:15:\"core\/categories\";i:10;s:21:\"uagb\/advanced-heading\";i:11;s:12:\"uagb\/buttons\";i:12;s:18:\"uagb\/buttons-child\";i:13;s:14:\"core\/shortcode\";}s:8:\"uag_flag\";b:1;s:11:\"uag_version\";s:10:\"1777551770\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity.png",2100,1050,false],"thumbnail":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity-150x150.png",150,150,true],"medium":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity-300x150.png",300,150,true],"medium_large":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity-768x384.png",768,384,true],"large":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity-1024x512.png",1024,512,true],"1536x1536":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity-1536x768.png",1536,768,true],"2048x2048":["https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/02\/FI-GiveGoogleAnalyticsaboostwithClarity-2048x1024.png",2048,1024,true]},"uagb_author_info":{"display_name":"Clarity Staff","author_link":"https:\/\/clarity.microsoft.com\/blog\/author\/v-joeperez\/"},"uagb_comment_info":0,"uagb_excerpt":"You use Google Analytics because&nbsp;it gives you&nbsp;tools for slicing and dicing data&nbsp;that you need to&nbsp;set your strategy, define your audience, [&hellip;]","_links":{"self":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":2,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":9719,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions\/9719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/media\/8917"}],"wp:attachment":[{"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarity.microsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}