{"id":9439,"date":"2025-05-07T12:34:55","date_gmt":"2025-05-07T19:34:55","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=9439"},"modified":"2025-05-07T12:34:56","modified_gmt":"2025-05-07T19:34:56","slug":"microsoft-ads-in-clarity","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/microsoft-ads-in-clarity\/","title":{"rendered":"From Impressions to Impact: Unlock Microsoft Ads Performance in Clarity\u00a0\u00a0"},"content":{"rendered":"\n<p>We&#8217;re excited to announce that Microsoft Ads is now integrated with Microsoft Clarity, offering a powerful new way to connect your advertising performance with real user behavior insights. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Clicks to Clarity: Understand What Happens After the Ad\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"274\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/05\/PM-MSads.png\" alt=\"\" class=\"wp-image-9440\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/05\/PM-MSads.png 576w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/05\/PM-MSads-300x143.png 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>With this integration, advertisers can move beyond basic ad metrics to understand what users actually do after clicking a Microsoft Ad. Clarity\u2019s session recording, heatmaps, and smart event tracking give you a rich behavioral layer to identify what\u2019s working\u2014and what\u2019s not\u2014on your landing pages and site.&nbsp;<\/p>\n\n\n\n<p>This visibility helps you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinpoint friction in the user journey\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve landing page performance\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce drop-offs\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maximize return on ad spend (ROAS)\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What You Can Do with the Integration\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"330\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/05\/PM-MSads1.png\" alt=\"\" class=\"wp-image-9441\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/05\/PM-MSads1.png 576w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/05\/PM-MSads1-300x172.png 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>Linking Microsoft Ads with Clarity gives you the ability to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View session replays and heatmaps by ad campaign\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filter Clarity data using Microsoft Ads campaign names\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track key Microsoft Ads metrics like:\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intent\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sessions\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-Through Rate (CTR)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost-Per-Click (CPC)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost-Per-Acquisition (CPA)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Rate (CVR)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clicks\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversions\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All Conversions\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad Spend (Cost)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Value\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All Conversions Value\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign Type\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Unlock powerful CRO insights and take your ad performance to the next level with Clarity\u2019s advanced features:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Heatmap Comparisons<\/strong> \u2013 Understand behavior shifts across pages, variants, or time periods.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Session Replay Summaries<\/strong> \u2013 Get key journey insights without watching every session.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funnel &amp; Smart Event Comparisons<\/strong> \u2013 Pinpoint where and why users drop off.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B Test Insights<\/strong> \u2013 Measure test performance with behavior-driven context.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance Troubleshooting<\/strong> \u2013 Detect and resolve issues like slow page loads that hurt conversion.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Get Started\u00a0<\/strong><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Log in to your Microsoft <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about From Impressions to Impact: Unlock Microsoft Ads Performance in Clarity\u00a0\u00a0\"><strong>Clarity project<\/strong><\/a><strong>.<\/strong>\u00a0<\/li>\n\n\n\n<li>Go to Settings > Integrations\u00a0<\/li>\n\n\n\n<li>Select Microsoft Ads\u00a0<\/li>\n\n\n\n<li>Follow the steps to connect\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/advertising-dashboard\/ad-getting-started\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about From Impressions to Impact: Unlock Microsoft Ads Performance in Clarity\u00a0\u00a0\"><em>Visit the Clarity Documentation for detailed setup instructions<\/em><\/a><a href=\"https:\/\/clarity.microsoft.com\/documentation\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about From Impressions to Impact: Unlock Microsoft Ads Performance in Clarity\u00a0\u00a0\"><em>.<\/em><\/a>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re excited to announce that Microsoft Ads is now integrated with Microsoft Clarity, offering a powerful new way to connect your advertising performance with real user behavior insights. 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