{"id":9466,"date":"2025-05-15T14:10:50","date_gmt":"2025-05-15T21:10:50","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=9466"},"modified":"2025-05-15T14:10:51","modified_gmt":"2025-05-15T21:10:51","slug":"see-how-bots-are-distorting-your-analytics","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/see-how-bots-are-distorting-your-analytics\/","title":{"rendered":"New in Clarity: See How Bots Are Distorting Your Analytics\u00a0"},"content":{"rendered":"\n

If you’ve ever looked at your website metrics and thought, \u201cSomething doesn\u2019t add up,\u201d<\/em> you\u2019re not alone. A significant portion of digital analytics data today is polluted by non-human traffic\u2014bots that skew your conversion funnels, inflate your session counts, and distort user journeys. <\/p>\n\n\n\n

At Microsoft Clarity, we believe in helping you understand real user behavior<\/strong>. That\u2019s why we\u2019re excited to introduce a powerful new feature: Bot Traffic<\/strong>. With this dashboard card, you can now identify common sources of bot traffic\u2014giving you a clearer, more accurate picture of what your real users are doing. <\/p>\n\n\n\n

Why Bot Detection Matters<\/strong> <\/h2>\n\n\n\n

You may be surprised to learn just how much of your traffic is non-human. From simple scrapers to sophisticated click fraud bots, automated traffic is everywhere. These bots don\u2019t behave like your real users. They jump from page to page erratically, trigger fake events, and muddle your conversion paths. In extreme cases, they can even lead to poor decisions about product, content, or ad spend. <\/p>\n\n\n\n

Until now, this traffic was largely invisible in behavioral analytics tools. But with this new feature, you can now: <\/p>\n\n\n\n