{"id":9478,"date":"2025-06-04T08:48:17","date_gmt":"2025-06-04T15:48:17","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=9478"},"modified":"2025-06-04T08:48:18","modified_gmt":"2025-06-04T15:48:18","slug":"introducing-the-microsoft-clarity-mcp-server-a-smarter-way-to-fetch-analytics-with-ai","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/introducing-the-microsoft-clarity-mcp-server-a-smarter-way-to-fetch-analytics-with-ai\/","title":{"rendered":"Introducing the Microsoft Clarity MCP Server: A Smarter Way to Fetch Analytics with AI\u00a0"},"content":{"rendered":"\n<p>In a world where developers AI tooling is rapidly changing, Microsoft Clarity is stepping up with a powerful, free website analytics addition to its developer arsenal: the <strong>Microsoft Clarity MCP Server<\/strong>. Whether you&#8217;re a data analyst, a web developer, or just obsessed with scroll-depth graphs and bounce rates, the new <strong>Model Context Protocol (MCP)<\/strong> server can transform the way you query and visualize Clarity data\u2014especially when paired with AI tools like <strong>Claude and Cursor<\/strong>.\u00a0<\/p>\n\n\n\n<p>This blog walks you through <strong>what MCP is<\/strong>, <strong>what the Clarity MCP server offers<\/strong>, how to get started, real-world scenarios where it shines, and where this exciting technology is headed.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is MCP (Model Context Protocol)?&nbsp;<\/h2>\n\n\n\n<p><strong>Model Context Protocol (MCP)<\/strong> is a protocol that allows intelligent tools like Claude (Anthropic\u2019s AI assistant) to interact with local or remote services using structured commands. Think of it as a smart bridge between your local dev tools and external APIs\u2014with the twist that it&#8217;s <strong>AI-aware<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>MCP is like USB-C, but for AI<\/strong>. Just like you can plug your laptop into different devices (monitors, drives, power), MCP standardizes how AI systems connect to diverse tools and data\u2014whether that\u2019s web analytics, file systems, or cloud services. Everything speaks the same protocol, no matter what\u2019s behind it.&nbsp;<\/p>\n\n\n\n<p>In this case, the Microsoft Clarity MCP server acts as an <strong>analytics data bridge<\/strong>, making it incredibly easy to query Clarity\u2019s web metrics using natural language via Claude or other compatible tools. Imagine saying: <em>&#8220;Show me last week&#8217;s engagement time by country&#8221;<\/em>\u2014and getting clean, actionable analytics within seconds. It\u2019s a version of what we offer on Clarity copilot chat, but open for any AI agent.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Can the Microsoft Clarity MCP Server Do?&nbsp;<\/h2>\n\n\n\n<p>At its core, the Clarity MCP Server is designed for <strong>developer productivity and data access<\/strong>. It supports a wide range of analytics queries via a simplified, AI-compatible interface.&nbsp;<\/p>\n\n\n\n<p><strong>\ud83d\udd0d<\/strong><strong> Features at a Glance<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Query analytics data<\/strong> with natural prompts&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Filter by dimensions<\/strong> like Browser, OS, Country\/Region, or Device&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retrieve key metrics<\/strong>: Scroll Depth, Engagement Time, Total Traffic, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrates with Claude for Desktop<\/strong> for AI-powered querying&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supports MCP-compatible clients<\/strong> for broader extensibility&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Use Cases for the Clarity MCP Server&nbsp;<\/h2>\n\n\n\n<p>Here are a few scenarios where the Clarity MCP server truly shines:&nbsp;<\/p>\n\n\n\n<p><strong>\ud83c\udfaf<\/strong><strong> Scenario 1: Fast AI Queries for Marketing Teams<\/strong>&nbsp;<\/p>\n\n\n\n<p>Your marketing team wants to compare scroll depth across mobile vs. desktop. Instead of crafting API requests, they can ask Claude:&nbsp;<\/p>\n\n\n\n<p><em>\u201cFetch scroll depth for the past 2 days filtered by device type.\u201d<\/em>&nbsp;<br><em>Response:<\/em> I&#8217;ll fetch the scroll depth data from Microsoft Clarity for the past 2 days, filtering by device type. Let me do that for you now.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s the scroll depth data from Microsoft Clarity for the past 2 days, broken down by device type:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Device Type<\/strong>&nbsp;<\/td><td><strong>Average Scroll Depth<\/strong>&nbsp;<\/td><\/tr><tr><td>Mobile&nbsp;<\/td><td>32.35%&nbsp;<\/td><\/tr><tr><td>Tablet&nbsp;<\/td><td>62.67%&nbsp;<\/td><\/tr><tr><td>PC&nbsp;<\/td><td>43.09%&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Key observations:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tablet users have the highest scroll depth at 62.67%, suggesting they engage most deeply with your content&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PC users scroll to about 43.09% of the page on average&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile users have the lowest scroll depth at 32.35%&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This data indicates that your content might be more effectively consumed on tablets, while the mobile experience may need optimization to encourage deeper scrolling.&nbsp;<\/p>\n\n\n\n<p><strong>\ud83e\udde0<\/strong><strong> Scenario 2: Developers Diagnosing Web Issues<\/strong>&nbsp;<\/p>\n\n\n\n<p>A dev suspects performance issues vary by browser. A simple prompt like:&nbsp;<\/p>\n\n\n\n<p><em>\u201cGive me traffic and engagement time segmented by browser.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><em>Response:<\/em> I&#8217;ll fetch the traffic and engagement time data from Microsoft Clarity, segmented by browser. Let me get that for you now.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s the traffic and engagement time data segmented by browser for the past 2 days:&nbsp;<\/p>\n\n\n\n<p><strong>Traffic by Browser<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Browser<\/strong>&nbsp;<\/td><td><strong>Sessions<\/strong>&nbsp;<\/td><td><strong>Bot Sessions<\/strong>&nbsp;<\/td><td><strong>Distinct Users<\/strong>&nbsp;<\/td><td><strong>Pages\/Session<\/strong>&nbsp;<\/td><\/tr><tr><td>Chrome&nbsp;<\/td><td>615&nbsp;<\/td><td>12&nbsp;<\/td><td>535&nbsp;<\/td><td>1.39&nbsp;<\/td><\/tr><tr><td>Edge&nbsp;<\/td><td>123&nbsp;<\/td><td>2&nbsp;<\/td><td>101&nbsp;<\/td><td>2.01&nbsp;<\/td><\/tr><tr><td>ChromeMobile&nbsp;<\/td><td>30&nbsp;<\/td><td>3&nbsp;<\/td><td>31&nbsp;<\/td><td>1.32&nbsp;<\/td><\/tr><tr><td>Firefox&nbsp;<\/td><td>24&nbsp;<\/td><td>1&nbsp;<\/td><td>21&nbsp;<\/td><td>1.38&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Engagement Time by Browser (in seconds)<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Browser<\/strong>&nbsp;<\/td><td><strong>Total Time<\/strong>&nbsp;<\/td><td><strong>Active Time<\/strong>&nbsp;<\/td><td><strong>Active Time %<\/strong>&nbsp;<\/td><\/tr><tr><td>Safari&nbsp;<\/td><td>445&nbsp;<\/td><td>178&nbsp;<\/td><td>40.0%&nbsp;<\/td><\/tr><tr><td>Edge&nbsp;<\/td><td>384&nbsp;<\/td><td>83&nbsp;<\/td><td>21.6%&nbsp;<\/td><\/tr><tr><td>Chrome&nbsp;<\/td><td>252&nbsp;<\/td><td>46&nbsp;<\/td><td>18.3%&nbsp;<\/td><\/tr><tr><td>Firefox&nbsp;<\/td><td>251&nbsp;<\/td><td>31&nbsp;<\/td><td>12.4%&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Key Insights:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chrome dominates your traffic with 615 sessions and 535 distinct users&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Edge users visit the most pages per session (2.01)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Safari shows the highest total engagement time (445 seconds)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ChromeMobile has remarkably high active engagement (95.1% of total time)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EdgeMobile, YandexBrowser, and Opera users are fully engaged during their sessions (100% active time)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Installing the Clarity MCP Server&nbsp;<\/h2>\n\n\n\n<p>Getting started is surprisingly easy\u2014and flexible.&nbsp;<\/p>\n\n\n\n<p><strong>\ud83e\uddf1<\/strong><strong> Prerequisites<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Node.js v16+&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Microsoft Clarity project + <a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/setup-and-installation\/clarity-data-export-api#obtaining-access-tokens\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Introducing the Microsoft Clarity MCP Server: A Smarter Way to Fetch Analytics with AI\u00a0\">Data export API Token<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/claude.ai\/download\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Introducing the Microsoft Clarity MCP Server: A Smarter Way to Fetch Analytics with AI\u00a0\">Claude for Desktop<\/a> (or another MCP client)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\ude80<\/strong><strong> Installation Options<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Run on-the-fly with npx<\/strong>&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>npx @microsoft\/clarity-mcp-server --clarity_api_token=your-token-here <\/code><\/pre>\n\n\n\n<p>You can pass your API token directly via the CLI or use tool parameters when invoking commands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Running Clarity\u2019s MCP Server&nbsp;<\/h2>\n\n\n\n<p>You can find <a href=\"https:\/\/github.com\/microsoft\/clarity-mcp-server?tab=readme-ov-file#configuring-mcp-clients\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Introducing the Microsoft Clarity MCP Server: A Smarter Way to Fetch Analytics with AI\u00a0\">installation steps<\/a> on our github repository for MCP clients like Claude or Cursor or other use cases.&nbsp;<\/p>\n\n\n\n<p>Below is an example configuration:&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>{ \n\n  \"mcpServers\": { \n\n    \"@microsoft\/clarity-mcp-server\": { \n\n      \"command\": \"npx\", \n\n      \"args\": &#91; \n\n        \"@microsoft\/clarity-mcp-server\", \n\n        \"--clarity_api_token=your-api-token-here\" \n\n      ] \n\n    } \n\n  } \n\n} <\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">API Tokens: How to Get Yours&nbsp;<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Go to your Clarity project&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Navigate to <strong>Settings &gt; Data Export<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Click <strong>Generate new API token<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Store it safely and keep it secure&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Remember: each project allows <strong>10 API requests per day<\/strong>, with a limit of <strong>3 days\u2019 data<\/strong> and <strong>up to 3 dimensions<\/strong> per request.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s Next: The Roadmap<\/strong>&nbsp;<\/h3>\n\n\n\n<p>While today\u2019s MCP server is already powerful, we are already looking into future releases:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcc8 <strong>Higher API Limits:<\/strong> Increased daily limits for the Clarity data export API&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udd2e <strong>Predictive Heatmaps<\/strong>: Predict engagement heatmaps by providing an image or a url&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83e\udde0 <strong>Deeper AI integration:&nbsp;<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/copilot\/heatmaps-insights\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about Introducing the Microsoft Clarity MCP Server: A Smarter Way to Fetch Analytics with AI\u00a0\">Heatmap insights<\/a> and more given the context&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udf10 <strong>Multi-project support:<\/strong> for enterprise analytics teams&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83e\udde9 <strong>Ecosystem<\/strong> \u2013 Support more AI Agents and collaborate with more MCP servers&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The Clarity team is actively exploring feedback-driven improvements. Let us know if you give it a try and if you have any requests. And expect continued innovation in the way our <strong>free AI and analytics platform<\/strong> come together!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The Microsoft Clarity MCP Server is more than just a developer tool\u2014it&#8217;s a leap toward <strong>natural language analytics<\/strong> powered by AI. Easy setup, a rich feature set, seamless Claude integration, and all free to use. It&#8217;s already transforming how teams interact with web metrics.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re serious about understanding your site traffic, reducing bounce rates, or just making smarter, data-driven decisions\u2014give the MCP server a spin.&nbsp;<\/p>\n\n\n\n<p>Clarity is more than heatmaps and session recordings. With MCP, it\u2019s connected to any intelligent agent.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where developers AI tooling is rapidly changing, Microsoft Clarity is stepping up with a powerful, free website 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