{"id":9690,"date":"2025-08-04T08:27:22","date_gmt":"2025-08-04T15:27:22","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=9690"},"modified":"2025-08-04T08:27:23","modified_gmt":"2025-08-04T15:27:23","slug":"july-2025-recap","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/july-2025-recap\/","title":{"rendered":"What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap"},"content":{"rendered":"\n<p>July brought a powerful lineup of feature updates to Microsoft Clarity\u2014designed to help you uncover insights faster, streamline your workflow, and get more out of every session.&nbsp;<br>From AI-generated campaign summaries to mobile access for visitor profiles,&nbsp;there\u2019s&nbsp;something&nbsp;new&nbsp;for every team.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s&nbsp;a full rundown of what launched in July.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing Trends:&nbsp;See the Big Picture&nbsp;<\/h2>\n\n\n\n<p>In the past, data in Clarity was presented as static data points. Now, you can use the\u00a0new trends\u00a0feature to\u00a0see the bigger picture.\u00a0Spotting\u00a0long-term trends\u00a0helps you catch early signals, measure the impact of product updates, and make\u00a0informed decisions with confidence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"530\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/06\/image-23.png\" alt=\"\" class=\"wp-image-9569\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/06\/image-23.png 930w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/06\/image-23-300x171.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/06\/image-23-768x438.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<p>Whether&nbsp;you\u2019re&nbsp;tracking a spike in user&nbsp;engagement or diagnosing a sudden drop-off, visualizing trends gives you the context you need to&nbsp;take action.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u27a1\ufe0f<a href=\"https:\/\/clarity.microsoft.com\/blog\/new-in-clarity-visualize-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">Read the full announcement here<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improved Grouped Session Insights:\u00a0Summarize 25x More\u00a0Recordings<\/h2>\n\n\n\n<p>Clarity\u2019s&nbsp;grouped&nbsp;session&nbsp;insights just got a major upgrade\u2014now supporting summaries of up to&nbsp;<strong>250 session recordings<\/strong>&nbsp;(up from 10). This feature uses AI to analyze clusters of user sessions and generate concise, actionable summaries that highlight common behaviors, pain points, and trends.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"351\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/08\/image.png\" alt=\"\" class=\"wp-image-9890\" style=\"width:761px;height:auto\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/08\/image.png 624w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/08\/image-300x169.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>With this update,&nbsp;you&nbsp;can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Summarize large volumes of session recordings in seconds.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filter by device type, country, or campaign to tailor insights.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot usability issues like rage clicks or dead zones faster.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share AI-generated summaries across product, UX, and marketing teams.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s&nbsp;a leap forward&nbsp;in&nbsp;making session replay data not just watchable\u2014but truly insightful.&nbsp;Try it out in your&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/projects\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">Clarity dashboard<\/a>&nbsp;today. You can also read&nbsp;our&nbsp;<a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/copilot\/grouped-session-insights\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">step-by-step guide<\/a>&nbsp;to learn more.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clarity for Shopify:&nbsp;Optimize&nbsp;Every Step of the Ecommerce Funnel&nbsp;<\/h2>\n\n\n\n<p>The new Clarity Shopify App gives store owners a powerful way to visualize and improve the customer journey\u2014from product page to thank you page. With heatmaps, session recordings, and Smart Events built in,&nbsp;you\u2019ll&nbsp;see exactly where shoppers engage, hesitate, or drop off.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"796\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-1024x796.png\" alt=\"\" class=\"wp-image-9670\" style=\"width:926px;height:auto\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-1024x796.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-300x233.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-768x597.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4.png 1491w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With Clarity for Shopify, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track checkout behavior and post-purchase engagement.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visualize conversion funnels with ecommerce-specific heatmaps.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot friction points on mobile and desktop.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve ad spend by analyzing traffic quality and landing page performance.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make data-backed UX and CRO decisions with zero setup.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u27a1\ufe0f Install Clarity for Shopify and start&nbsp;optimizing&nbsp;in minutes.&nbsp;You can also&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/optimize-shopify-funnel-clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">read the full announcement here<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Insights for Microsoft Ads: Analyze Your Campaigns with AI&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Clarity&nbsp;is upgrading its support&nbsp;for Microsoft Ads campaigns. Now,&nbsp;you can use&nbsp;AI&nbsp;to&nbsp;generate&nbsp;campaign insights\u2014bringing the same intelligent summaries&nbsp;you\u2019ve&nbsp;seen for Google Ads to your Microsoft campaigns.&nbsp;<\/p>\n\n\n\n<p>This new feature makes it easier to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quickly understand how each Microsoft Ads campaign is performing.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Surface key trends and anomalies with AI-generated summaries.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify\u00a0high-performing traffic and uncover drop-off points faster.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get actionable takeaways without manual\u00a0deep-dives\u00a0into session data.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u27a1\ufe0f&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/projects\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">Visit the Clarity dashboard<\/a>&nbsp;and view your campaign data to start generating insights.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UserFeedback&nbsp;Integration:&nbsp;Turn User Behavior&nbsp;Into&nbsp;Actionable Insights&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Microsoft Clarity and&nbsp;UserFeedback&nbsp;now work together to give WordPress users a complete picture&nbsp;of&nbsp;the&nbsp;user experience. Clarity shows you how visitors behave with heatmaps and session replays, while&nbsp;UserFeedback&nbsp;captures direct input with customizable surveys. Together, they reveal both&nbsp;what\u2019s&nbsp;happening on your site\u2014and why.&nbsp;<\/p>\n\n\n\n<p>With Clarity&nbsp;and&nbsp;UserFeedback, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify\u00a0UX issues with scroll depth,\u00a0rage clicks,\u00a0and session recordings.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capture targeted, on-site feedback with surveys in real time.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Match user frustration to specific site behaviors for faster fixes.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Validate design or content changes with direct responses and behavior data.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinpoint root\u00a0causes behind\u00a0vague complaints or confusing interactions.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-5.png\" alt=\"\" class=\"wp-image-9688\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-5.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-5-300x77.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-5-768x197.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u27a1\ufe0f&nbsp;<a href=\"https:\/\/www.userfeedback.com\/docs\/how-to-connect-with-microsoft-clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">Start using<\/a>&nbsp;Clarity and&nbsp;UserFeedback&nbsp;to uncover actionable insights in minutes. You can also&nbsp;<a href=\"https:\/\/clarity.microsoft.com\/blog\/optimize-shopify-funnel-clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">read the full announcement here<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clarity for WordPress: Now Even Easier to Use&nbsp;<\/h2>\n\n\n\n<p>Instant setup. Deeper&nbsp;insights. No extra tabs. Our plugin for WordPress just got a major upgrade. With heatmaps, session replays, and engagement metrics&nbsp;built in, Clarity helps you understand&nbsp;what\u2019s&nbsp;working and fix&nbsp;what\u2019s&nbsp;not. And now,&nbsp;it\u2019s&nbsp;fully embedded into your WordPress workflow with faster setup and no friction.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-e1753888986562-1024x637.png\" alt=\"\" class=\"wp-image-9702\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-e1753888986562-1024x637.png 1024w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-e1753888986562-300x187.png 300w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-e1753888986562-768x478.png 768w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-e1753888986562-1536x955.png 1536w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-e1753888986562-2048x1273.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With the latest update, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically create a Clarity project when you activate the plugin.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign in with Microsoft, Google, or Facebook without leaving WordPress.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instantly link existing projects via dropdown.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access your full Clarity dashboard\u2014heatmaps, sessions, and more\u2014right from the WordPress admin panel.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u27a1\ufe0f&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/microsoft-clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">Install or update the Clarity plugin<\/a>&nbsp;and start uncovering real user behavior in minutes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Event Type Filtering: Find Key Moments in Session Recordings Faster&nbsp;<\/h2>\n\n\n\n<p>Session recordings just got easier to navigate. Now, within any individual recording, you can filter the event timeline by event type\u2014so you can quickly zero in on the moments that matter.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"366\" src=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-31-154700.png\" alt=\"\" class=\"wp-image-9889\" srcset=\"https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-31-154700.png 415w, https:\/\/clarity.microsoft.com\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-31-154700-300x265.png 300w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/figure>\n\n\n\n<p>To use it, click&nbsp;<strong>More Details<\/strong>&nbsp;on a recording to open the event timeline.&nbsp;You\u2019ll&nbsp;see a breakdown of all actions and events across the session\u2014like clicks, scrolls, and Smart Events. With the new filtering&nbsp;option, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus only on Smart Events, rage clicks, or other key interactions.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut through noise in long recordings.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jump straight to relevant moments without watching the entire session.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>This update helps streamline analysis, especially when dealing with high-volume traffic or&nbsp;complex user flows.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Visitor Profiles Now Available on Mobile&nbsp;<\/h2>\n\n\n\n<p>You can now access&nbsp;visitor profiles&nbsp;directly from your phone.&nbsp;This update brings a key desktop feature to the mobile&nbsp;Clarity&nbsp;experience\u2014making it easier to analyze user behavior on the go.&nbsp;<\/p>\n\n\n\n<p>Visitor&nbsp;profiles let you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View a unique Clarity ID for each user.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See all sessions tied to that visitor across your site.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore key events and interactions across multiple visits.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u27a1\ufe0f Learn more about&nbsp;<a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/session-recordings\/visitor-profile\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more about What\u2019s New in Microsoft Clarity \u2013 July 2025 Recap\">visitor&nbsp;profiles<\/a>&nbsp;in our Support Center.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>July was all about making insights more accessible, analysis more efficient, and behavior data more actionable, all while&nbsp;introducing integrations with key website tools.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Whether&nbsp;you&#8217;re&nbsp;refining ad campaigns,&nbsp;optimizing&nbsp;ecommerce flows, or exploring Clarity on the go, these updates are here to help you move faster and smarter. Stay tuned\u2014more is on the way in August!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the latest July 2025 updates in Microsoft Clarity\u2014from AI campaign insights and Shopify enhancements to mobile visitor profiles and smarter session analysis.<\/p>\n","protected":false},"author":2,"featured_media":9691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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