{"id":9944,"date":"2025-08-29T06:00:00","date_gmt":"2025-08-29T13:00:00","guid":{"rendered":"https:\/\/clarity.microsoft.com\/blog\/?p=9944"},"modified":"2025-08-28T12:54:01","modified_gmt":"2025-08-28T19:54:01","slug":"ai-channel-groups","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/blog\/ai-channel-groups\/","title":{"rendered":"Track and Optimize AI-Driven Traffic with Clarity\u2019s AI Channel Groups\u00a0"},"content":{"rendered":"\n

AI isn\u2019t just changing the web\u2014it\u2019s rewriting the rules of how visitors find you. Industry analysts predict that traditional search volume will drop by 25% by 2026<\/a> as AI chat tools become the new front door to the web. <\/p>\n\n\n\n

Users from AI models don\u2019t behave like traditional browsers. They bypass your homepage, land deep inside your site, and convert at a much higher rate<\/a>. <\/p>\n\n\n\n

This shift presents challenges and opportunities for website owners. Instead of relying only on old search patterns, you have the opportunity to meet a growing wave of AI-referred visitors and shape their first experience with your brand. <\/p>\n\n\n\n

The key is understanding how these sessions start, what paths they take, and how they convert. With the right attribution and tracking in place, you can spot opportunities, refine user journeys, and prove the real impact AI platforms are having on your traffic. <\/p>\n\n\n\n

That\u2019s exactly what Microsoft Clarity\u2019s newest update is designed to help you do. <\/p>\n\n\n\n

How Microsoft Clarity Helps You Understand AI-Driven Sessions <\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

To help you make sense of this new type of traffic, Clarity now offers two dedicated channel groups\u2014so you can spot, segment, and act on AI-driven visitors with confidence. <\/p>\n\n\n\n

    \n
  • AI Platform:<\/strong>\u00a0Tracks sessions from users who land on your site via organic interactions with AI chat platforms (e.g., ChatGPT, Claude, Gemini,\u00a0Copilot,\u00a0Perplexity).\u00a0<\/li>\n<\/ul>\n\n\n\n
      \n
    • Paid\u00a0AI\u00a0Platform:<\/strong>\u00a0Tracks sessions from ads within AI chat experiences.\u00a0<\/li>\n<\/ul>\n\n\n\n

      Both groups use the same source data for consistent, reliable reporting. <\/p>\n\n\n\n

      Stop Guessing and Start Winning AI Traffic <\/h2>\n\n\n\n

      Now that you can spot AI-driven visitors in your analytics, the real magic begins\u2014turning those numbers into insights that transform how you attract, engage, and convert them. <\/p>\n\n\n\n

      Meet the Visitors Who Skip Hello and Go Straight to \u201cI\u2019m Ready\u201d <\/h3>\n\n\n\n

      AI-referred users don\u2019t browse like search or social visitors. They arrive with specific goals and high intent\u2014so they need an experience tailored to that mindset. With Clarity segmentation and session recordings, you can watch how they move through your site, uncover what they click next, and eliminate friction points that prevent them from converting. <\/p>\n\n\n\n

      Turn Insight into Action Across Your Team <\/h3>\n\n\n\n

      The new AI channel groups aren\u2019t just another traffic report\u2014they\u2019re a live feedback loop between your content, AI platforms, and the users they send your way. With the right insights, you can design experiences that meet them exactly where they land\u2014and turn one-time visits into lasting relationships. <\/p>\n\n\n\n

        \n
      • Optimize\u00a0Conversion Paths<\/strong>\u00a0\u2013 Compare AI traffic to other channels to see if they\u00a0scroll farther, convert faster, or start deeper in your funnel.\u00a0<\/li>\n<\/ul>\n\n\n\n
          \n
        • Tailor the Experience<\/strong>\u00a0\u2013\u00a0Use these insights to launch mid-funnel CTAs, contextual product teasers, or instant signup prompts right where AI visitors land.\u00a0<\/li>\n<\/ul>\n\n\n\n
            \n
          • Prioritize Content Investments<\/strong>\u00a0\u2013 Double down on the pages AI platforms surface most often to keep\u00a0users engaged and converting.\u00a0<\/li>\n<\/ul>\n\n\n\n

            See the New AI Channel Groups in Action <\/h2>\n\n\n\n

            The future of web traffic is already here\u2014and Microsoft Clarity can help you see it. The new AI Platform and Paid AI Platform channel groups are available now in your Clarity dashboard.  <\/p>\n\n\n\n

            Here\u2019s how you can start using this new feature:<\/strong> <\/p>\n\n\n\n

              \n
            • Open your Clarity dashboard.\u00a0<\/li>\n<\/ul>\n\n\n\n
                \n
              • Navigate to the Channels card.\u00a0<\/li>\n<\/ul>\n\n\n\n
                  \n
                • Filter by \u201cAI Platform\u201d or \u201cPaid\u00a0AI\u00a0Platform\u201d to view and segment your AI traffic.\u00a0<\/li>\n<\/ul>\n\n\n\n

                  AI isn\u2019t on the horizon\u2014it\u2019s already sending traffic your way. The question is: are you measuring it?  <\/p>\n\n\n\n

                  With Clarity\u2019s new AI Tools channel group, you can stop guessing and start learning from this next wave of user behavior.  <\/p>\n","protected":false},"excerpt":{"rendered":"

                  Track, segment, and optimize AI-driven visitors with Microsoft Clarity\u2019s new AI Platform and Paid AI Platform channel groups.<\/p>\n","protected":false},"author":2,"featured_media":9945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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