Dan Garner . CEO of Aitoc

CEO of Aitoc

Aitoc’s Magento integration for Microsoft Clarity gives e-commerce merchants a straightforward way to start analyzing the buying patterns of their website visitors. Not only have we made installation easy, but we enable filtration of customer sessions within Clarity by customer group, giving merchants analysis of different types of customers – for example, B2C compared to B2B, where behavior will be different. This enables merchants to make more intelligent website development and product merchandising decisions.