{"id":2242,"date":"2021-11-12T11:51:39","date_gmt":"2021-11-12T19:51:39","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=2242"},"modified":"2025-09-29T13:14:05","modified_gmt":"2025-09-29T20:14:05","slug":"sneaker-x-wars","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/sneaker-x-wars\/","title":{"rendered":"SNEAKER x WARS"},"content":{"rendered":"\n<p>How  Sneaker x Wars used Clarity to increase sales conversion by 2x<\/p>\n\n\n\n<!--more-->\n<!--noteaser-->\n\n\n\n<p>Collin Sagcal, CEO of<strong> <\/strong>Sneaker x Wars, and his team<strong> <\/strong>used Clarity to visualize user behavior on their website. Here\u2019s how they increased sales conversion by 2x.<\/p>\n\n\n\n<p>Reselling platform, <strong><a href=\"https:\/\/sneakerxwars.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sneaker x Wars<\/a><\/strong> aims to bring transparency to the once anonymous act of buying and selling sneakers. The world\u2019s first&nbsp;reputation-based&nbsp;marketplace allows users to buy and sell under their own&nbsp;name, and&nbsp;build their brand in public.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8220;<em>Unlike other reselling platforms, Sneaker x Wars is an active participant in the reselling industry and uses its platform to shape customer opinion on sneaker releases. Therefore, it is imperative that the company be able to empathize with and understand user behavior across the platform in order to be in sync with current viewpoints and subsequently, shape customer thought.&#8221;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sneaker x Wars&#8217; challenge<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Sneaker x Wars wanted to understand reselling trends and how user behavior changed with the release of different sneakers. Their aim was to create the best shopping and onboarding experience for their users. During the early stages after launch, they noticed customers were signing up but were not actively listing or purchasing products.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How did Clarity&#8217;s heat maps and session recordings help increase listings and purchases?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/clarity.microsoft.com\/blog\/what-is-a-heatmap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heat maps<\/a> by Clarity allowed the Sneaker x Wars team to visualize user behavior and track website visitor activity. This was vital in improving the website to enhance the user experience. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firstly, <a href=\"https:\/\/clarity.microsoft.com\/blog\/clarity-click-maps-what-can-they-do-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">click heat maps<\/a> allowed the company to visualize where users clicked their cursor. They were able to determine that enlarging the size of action buttons and repositioning sign-up links caught the user&#8217;s eyes. They also removed other buttons to make sure users were only focused on only what was important.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secondly, click heat maps helped to discover which links and CTA buttons were being clicked on the website. This allowed them to discover that the \u201csign up\u201d link was the most clicked, and they made sure it was the first thing visitors saw at the desktop page fold.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thirdly, <a href=\"https:\/\/clarity.microsoft.com\/blog\/what-can-clarity-scroll-maps-do-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">scroll heat maps <\/a>told them where they were losing user attention. It was discovered that visitors to the site were not scrolling far enough and therefore missing key information and their best offers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finally, session recordings showed user frustration and confusion on how to onboard. Using this insight Sneaker x Wars was able to create a more fluid instructional onboarding experience as shown below. <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_1-1-1024x494.png\" alt=\"Sneaker X Wars\" class=\"wp-image-2396\" style=\"width:768px;height:371px\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_1-1-1024x494.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_1-1-300x145.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_1-1-768x371.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_1-1-1536x742.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_1-1.png 1891w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">New onboarding experience<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_2-1024x493.png\" alt=\"Sneaker X Wars\" class=\"wp-image-2392\" style=\"width:768px;height:370px\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_2-1024x493.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_2-300x144.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_2-768x370.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_2-1536x739.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_2.png 1893w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sell your sneakers<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_3-1024x494.png\" alt=\"Sneaker X Wars\" class=\"wp-image-2391\" style=\"width:768px;height:371px\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_3-1024x494.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_3-300x145.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_3-768x371.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_3-1536x742.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_3.png 1895w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Document portal<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_4-1024x493.png\" alt=\"Sneaker X Wars\" class=\"wp-image-2390\" style=\"width:768px;height:370px\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_4-1024x493.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_4-300x144.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_4-768x370.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_4-1536x739.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Onboarding_4.png 1893w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Get paid<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Thanks to Clarity the above changes lead to more active users who were able to easily sell and buy items. This lead to a 2x increase in sales conversion. <\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background has-medium-font-size\" style=\"background-color:#0276b7\"><strong>Improve your customer onboarding experience. Get Clarit<\/strong>y<strong> <a href=\"https:\/\/clarity.microsoft.com\/?utm_source=CaseStudy&amp;utm_medium=sneakerxwars&amp;utm_campaign=Growth\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: #FFF\">today<\/a>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"831\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Collin_Vibhu1.jpg\" alt=\"\" class=\"wp-image-2430\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Collin_Vibhu1.jpg 720w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2021\/11\/Collin_Vibhu1-260x300.jpg 260w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Co-founders Collin Sagcal, CEO (left), and Vibhu Patel, CTO<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The release of Microsoft Clarity was indispensable in helping the company visualize user behavior and prioritize action items based on user interaction within the platform&#8221;<\/p>\n<cite>Collin Sagcal, co-founder &amp; CEO<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-medium-font-size\"><strong>Love using Clarity? Share your story with <a href=\"mailto:ClarityMS@microsoft.com?subject=Microsoft%20Clarity%20Case%20Study\" target=\"_blank\" rel=\"noreferrer noopener\">us<\/a>! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/clarity.microsoft.com\/case-studies\/brainstorm-force\/82f35e48-7129-4134-9f4d-ba1e13dcbc4d\/\">How Sneaker x Wars used Clarity to increase sales conversion by 2x<\/a><\/p>\n","protected":false},"author":10,"featured_media":2243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>SNEAKER x WARS - Success stories from Clarity users<\/title>\r\n<meta 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