{"id":3421,"date":"2022-11-22T14:19:28","date_gmt":"2022-11-22T22:19:28","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=3421"},"modified":"2023-04-28T10:23:19","modified_gmt":"2023-04-28T17:23:19","slug":"b-interactive","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/b-interactive\/","title":{"rendered":"B Interactive"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<p>How B Interactive saw conversion rate increases from 1.13% to 1.9% and AOV go from $115 to $140.<\/p>\n\n\n\n<!--more-->\n<!--noteaser-->\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim eplus-w9XJoo\" style=\"min-height:600px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-3449\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/diego-ph-fIq0tET6llw-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/diego-ph-fIq0tET6llw-unsplash-scaled.jpg 2048w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/diego-ph-fIq0tET6llw-unsplash-240x300.jpg 240w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/diego-ph-fIq0tET6llw-unsplash-819x1024.jpg 819w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/diego-ph-fIq0tET6llw-unsplash-768x960.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/diego-ph-fIq0tET6llw-unsplash-1229x1536.jpg 1229w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/diego-ph-fIq0tET6llw-unsplash-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center eplus-sCkwXs wp-block-heading\">B Interactive<\/h1>\n\n\n\n<p class=\"has-text-align-center eplus-m2ETZr\"> How B Interactive saw conversion rate increases from 1.13% to 1.9% and AOV go from $115 to $140. <\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"eplus-rGyRVs wp-block-heading\">What is B Interactive?<\/h2>\n\n\n\n<p><a href=\"https:\/\/b-interactive.com\/\">B Interactive<\/a> was founded in 2017 with the goal of delivering world-class digital marketing services to innovative ecommerce brands<\/p>\n\n\n\n<p>They are a performance marketing agency providing a wide range of services ranging from paid advertising, copywriting, conversion rate optimization, and email marketing, to creative production. B Interactive acts as an outsourced marketing partner for ecommerce brands. They take care of all paid advertising online and provide other services.<\/p>\n\n\n\n<p>B Interactive&#8217;s clients are ecommerce business owners within the health and beauty industry who are looking for a reliable marketing partner to help them increase revenue and take their business to the next level.<\/p>\n\n\n\n<p>Tomasz Babiec Founder &amp; Director of Strategy (left) founded B Interactive and has generated over $20 million dollars in sales for ecommerce brands and online courses.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull eplus-XMRNKS\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-1024x1024.jpg\" alt=\"\" class=\"wp-image-3436\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-1024x1024.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-300x300.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-150x150.jpg 150w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-768x768.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-1536x1536.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-2048x2048.jpg 2048w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/TB-square-75x75.jpg 75w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-173907-1024x709.png\" alt=\"\" class=\"wp-image-3441\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-173907-1024x709.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-173907-300x208.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-173907-768x532.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-173907-1536x1064.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-173907-2048x1418.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"eplus-rGyRVs wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>B Interactive is a performance marketing agency that is always looking for new ways to increase revenue per visitor or lower traffic costs. They were facing very low conversion rates and low average order values. They needed a visual user behavior tool, as just looking at analytics wasn&#8217;t giving them insights into the full picture of what was happening on their website.<\/p>\n\n\n\n<p>They looked to Clarity as a way to diagnose and solve these problems. Let&#8217;s find out how it went!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group reusable-block-upsell-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Learn how your customers navigate your site!<\/p>\n\n\n\n<p class=\"has-text-align-left\">Through <a href=\"https:\/\/clarity.microsoft.com\/session-recordings\">Session Recordings<\/a>, <a href=\"https:\/\/clarity.microsoft.com\/heatmaps\">Heatmaps<\/a> and much more! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/clarity.microsoft.com?utm_medium=home&amp;utm_source=ClarityCaseStudies&amp;utm_campaign=Growth\" target=\"_blank\" rel=\"noreferrer noopener\"> Get Clarity now! <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:266px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3446\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong><strong>The Problem<\/strong> <\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When B Interactive started working with a natural supplements brand, the brand&#8217;s biggest problem was very low conversion from paid traffic. They weren\u2019t using any visual user behavior tools. <\/p>\n\n\n\n<p>To understand how users were interacting with their landing pages, they needed to see what was going on and why users weren\u2019t converting.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:223px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" class=\"wp-block-cover__image-background wp-image-3447\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/samantha-gades-BlIhVfXbi9s-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/samantha-gades-BlIhVfXbi9s-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/samantha-gades-BlIhVfXbi9s-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/samantha-gades-BlIhVfXbi9s-unsplash-1024x684.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/samantha-gades-BlIhVfXbi9s-unsplash-768x513.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/samantha-gades-BlIhVfXbi9s-unsplash-1536x1025.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/samantha-gades-BlIhVfXbi9s-unsplash-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><\/p>\n\n\n\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\"><strong>The Solution<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull eplus-uhzRGV\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>To understand and solve these conversion problems for their client, B Interactive utilized Microsoft Clarity to gain insights.<\/p>\n\n\n\n<p>Clarity enabled B Interactive to see beyond the numbers in data analytics. They were able to see exactly what happened the second someone visited a landing page. They knew where someone clicked, what they read, what they skipped, where they dropped off, and what the friction points were. <\/p>\n\n\n\n<p>With that knowledge, they were able to deploy highly targeted A\/B tests and quickly test hypotheses.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:254px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3448\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong>Learnings<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There were some key learnings and takeaways for B Interactive after they incorporated Clarity into the mix. <\/p>\n\n\n\n<p>Clarity\u2019s integration with Google Analytics and the advanced filtering features it offers were incredibly useful to B interactive. They were able to filter data to specific users, quickly troubleshoot issues and get a deeper understand user behavior. Clarity enabled them to find many different CSS bugs on their landing pages which they weren\u2019t aware of.<\/p>\n\n\n\n<p>After 6 months of continuous A\/B testing and analyzing user behavior, they were able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase the conversion rate from 1.13% to 1.9% (a 168% increase)<\/li><li>While also increasing the average order value from $115 to $140 (a 21.7% increase).<\/li><\/ul>\n\n\n\n<p>Clarity\u2019s scroll maps and recording features were incredibly useful for B Interactive. Scroll maps let them quickly see where the drop-off points were on any landing pages, and recordings allowed them to understand why users were dropping off. This information allowed them to run specific A\/B tests to improve conversion.<\/p>\n\n\n\n<p>B Interactive made several changes to their website due to the insights they received from Clarity. They completely redesigned the Shopify product page for the flagship product. It turned out that the page still didn\u2019t convert well enough for paid traffic, so they built an entirely new landing page on a funnel-building software called Funnelish.<br><br>The main things they did on the Shopify product page were:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Rewriting the product description to focus more on the unique ingredients used in the product and referencing scientific studies that show their effectiveness.<\/li><li>Highlighting social proof such as customer testimonials and reviews.<\/li><li>Added bundles (multiple units of the products structured in a way that the more the customer purchases, the more they save).<\/li><li>Highlighting risk-reversal (money-back guarantee).<\/li><li>Adding lots of different icons to replace text and make the page easier to read.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-b_a-02-995x1024.jpeg\" alt=\"\" class=\"wp-image-3439\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-b_a-02-995x1024.jpeg 995w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-b_a-02-291x300.jpeg 291w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-b_a-02-768x791.jpeg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-b_a-02.jpeg 1080w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s how the new landing page is different than the Shopify page:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No longer showing the product at the top of the page, but tell the story of the co-founder of the company and how the product was created.<\/li><li>Next walk through the ingredients and research.<\/li><li>Followed by social proof.<\/li><li>Finally showing available bundles.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-charts-b_a-01-995x1024.jpeg\" alt=\"\" class=\"wp-image-3440\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-charts-b_a-01-995x1024.jpeg 995w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-charts-b_a-01-291x300.jpeg 291w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-charts-b_a-01-768x791.jpeg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/BI-Clarity-case-study-images-charts-b_a-01.jpeg 1080w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p><span style=\"font-size: revert; color: initial;\">This approach proved to convert better than the Shopify product page, allowing the client to be profitable with paid advertising.<\/span> <\/p>\n\n\n\n<p>Looking at the data before they started working with the brand and what the numbers were beforehand and what they are now, the biggest changes were in conversion rate and AOV (average order value).<\/p>\n\n\n\n<p>They saw conversion rate increase from 1.13% to 1.9% and AOV go from $115 to $140.<\/p>\n\n\n\n<p>Without the incorporation of Microsoft Clarity into their business approach with clients, B Interactive would have missed out on key behavior analytics information and opportunities to improve business objectives. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;<strong><strong><em>Clarity has truly revolutionized the market of user behavior analytics tools. It allows us to see way beyond the numbers in data analytics and to understand how individual people interact with our pages. Thanks to Clarity, we know exactly what\u2019s not working on a page and test all our assumptions, thus enabling us to go from average to above-average conversion rates as quickly as possible. <\/em><\/strong><\/strong>&#8220;<\/p><p>&#8211; Tomasz Babiec Founder &amp; Director of Strategy<\/p><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-black-color has-white-background-color has-text-color has-background has-medium-font-size\"><strong>Love using Clarity? 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