{"id":3456,"date":"2022-12-13T15:45:13","date_gmt":"2022-12-13T23:45:13","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=3456"},"modified":"2023-04-27T09:43:17","modified_gmt":"2023-04-27T16:43:17","slug":"soplan","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/soplan\/","title":{"rendered":"SoPlan"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<p>   How SoPlan saw conversion increase by 50%\u202f\u202fand engagement by 200%\u00a0with Clarity.<\/p>\n\n\n\n<!--more-->\n<!--noteaser-->\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim eplus-w9XJoo\" style=\"min-height:600px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-3468\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-scaled.jpg 1920w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-225x300.jpg 225w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-768x1024.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-1152x1536.jpg 1152w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center eplus-sCkwXs wp-block-heading\">SoPlan<\/h1>\n\n\n\n<p class=\"has-text-align-center eplus-m2ETZr\">    How SoPlan saw conversion increase by 50%\u202f\u202fand engagement by 200%\u00a0with Clarity.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"eplus-rGyRVs wp-block-heading\">What is SoPlan?<\/h2>\n\n\n\n<p>SoPlan was created in 2021 to allow businesses to increase their efficiency and improve customer satisfaction by automating their scheduling of appointments. Their goal was to provide an affordable, privacy friendly, easy to use, international scheduling platform. SoPlan aimed to give customers a calendar, not just a list of time slots, powerful integrations, and guaranteed privacy.<br><\/p>\n\n\n\n<p>Mike Lameree (below) is the Founder and CEO. He Studied technical information technologies in the Netherlands. Specialized in cyber security and entrepreneurship since 2001.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull eplus-XMRNKS\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Mike-color-avatar-small.jpg\" alt=\"\" class=\"wp-image-3488\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Mike-color-avatar-small.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Mike-color-avatar-small-300x300.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Mike-color-avatar-small-150x150.jpg 150w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Mike-color-avatar-small-768x768.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Mike-color-avatar-small-75x75.jpg 75w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/soplan-front-1.png\" alt=\"\" class=\"wp-image-3462\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/soplan-front-1.png 960w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/soplan-front-1-300x169.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/soplan-front-1-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"eplus-rGyRVs wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>One of SoPlans main priorities was providing a great user experience for their customers. They could only achieve this by gathering anonymous user behavior data. They couldn&#8217;t wait for customers to reach out to them and complain about certain elements. They wanted to act proactively so next time a customer comes back, they already made improvements.\u00a0<\/p>\n\n\n\n<p>They noticed a percentage of their customers not finishing the registration flow. They needed to know why. SoPlan was using another behavior analytics tool before switching to Clarity. Now they have improved conversion rates by more than 50%.<\/p>\n\n\n\n<p>Let&#8217;s find out how Clarity helped!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group reusable-block-upsell-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Learn how your customers navigate your site!<\/p>\n\n\n\n<p class=\"has-text-align-left\">Through <a href=\"https:\/\/clarity.microsoft.com\/session-recordings\">Session Recordings<\/a>, <a href=\"https:\/\/clarity.microsoft.com\/heatmaps\">Heatmaps<\/a> and much more! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/clarity.microsoft.com?utm_medium=home&amp;utm_source=ClarityCaseStudies&amp;utm_campaign=Growth\" target=\"_blank\" rel=\"noreferrer noopener\"> Get Clarity now! <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:266px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3446\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong><strong>The Solution<\/strong><\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SoPlan was looking for a way to better understand the experience users were having on their website, and if they were running into any issues. They turned to Microsoft Clarity, utilizing Heatmaps, Session Recordings, Filters, and more. Clarity helped to identify issues proactively and provide useful information filtered based on regions. <\/p>\n\n\n\n<p>SoPlan was able to improve its registration process by eliminating steps that were not necessary and adding additional logic to get people started more quickly. <\/p>\n\n\n\n<p>By utilizing Clarity, SoPlan knew what was working and what wasn&#8217;t and why. They used this information to streamline their onboarding process (see below).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Confirm-booking-\u2014-Add-22-1-684x1024.png\" alt=\"\" class=\"wp-image-3460\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Confirm-booking-\u2014-Add-22-1-684x1024.png 684w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Confirm-booking-\u2014-Add-22-1-200x300.png 200w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Confirm-booking-\u2014-Add-22-1-768x1150.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Confirm-booking-\u2014-Add-22-1.png 854w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/figure>\n\n\n\n<p>The smooth onboarding process and easy-to-use planning calendar (below) kept customers returning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"999\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Show-my-calendar33-1024x999.png\" alt=\"\" class=\"wp-image-3463\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Show-my-calendar33-1024x999.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Show-my-calendar33-300x293.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Show-my-calendar33-768x749.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/Show-my-calendar33.png 1302w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<p>The adjustments made through Clarity increased engagement on their platform by 200%.&nbsp;Conversions and engagement increased by 50%\u202f\u202f&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:254px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3448\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong>Learnings<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Clarity was useful for SoPlan to proactively identify issues without waiting for customers to provide feedback. They discovered that, as always, customers think differently than expected and use a product different than what you designed and implemented. SoPlan thought that certain steps would be obvious since customers knew the product very well.<\/p>\n\n\n\n\n\n<p>That assumption was wrong, so they added logic to automate certain customer parts. This allowed customers to get started and try the product with minimal setup effort.\u00a0<\/p>\n\n\n\n<p>Without Clarity, SoPlan would have missed opportunities to improve their website and customer experience. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p>&#8220;<strong><strong><em><em>Using Clarity we have increased our conversion rate by 50% and time customers engage with our platform by 200%. Providing a great UX is one of our main priorities. Using Clarity we can finally act proactively on improving our UX without having to wait for customers to provide feedback. We constantly look at heatmaps and recordings to identify areas we need to improve.<\/em>&nbsp;<\/em><\/strong><\/strong>&#8220;<\/p><p>&#8211; Mike Lameree, Founder &amp; CEO<\/p><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-black-color has-white-background-color has-text-color has-background has-medium-font-size\"><strong>Love using Clarity? Share your story with\u00a0<a href=\"mailto:msclaritysocial@microsoft.com?subject=Microsoft%20Clarity%20Case%20Study\" target=\"_blank\" rel=\"noreferrer noopener\">us<\/a>!<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links items-justified-center is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/msftclarity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 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