{"id":3475,"date":"2022-12-14T14:16:35","date_gmt":"2022-12-14T22:16:35","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=3475"},"modified":"2023-04-27T09:36:28","modified_gmt":"2023-04-27T16:36:28","slug":"appstle","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/appstle\/","title":{"rendered":"Appstle"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<p>How Appstle saw Customer Lifetime value increase by 22% after implementing Clarity. <\/p>\n\n\n\n<!--more-->\n<!--noteaser-->\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim eplus-w9XJoo\" style=\"min-height:600px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-3468\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-scaled.jpg 1920w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-225x300.jpg 225w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-768x1024.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-1152x1536.jpg 1152w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center eplus-sCkwXs wp-block-heading\">Appstle<\/h1>\n\n\n\n<p class=\"has-text-align-center eplus-m2ETZr\">    How Appstle saw Customer Lifetime Value increase by 22% after implementing Clarity.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"eplus-rGyRVs wp-block-heading\">What is Appstle?<\/h2>\n\n\n\n<p>Appstle was founded in 2020 to build Ecommerce tools that Shopify merchants were lacking. It was notably one of the first companies to launch a subscription app on Shopify. They offered a customizable subscription tool with product swap, custom shipping, build-a-box, bundling and more. Since then, Appstle Subscriptions has been the top ranked app in Shopify search for subscription apps.<\/p>\n\n\n\n<p>Appstle was created for Shopify stores that are just getting started all the way to stores doing $100 million+ in revenue annually.<\/p>\n\n\n\n<p>Logan Grasby (below) is the Director of Product and Growth at Appstle. He has a background in building successful e-commerce brands on Shopify.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull eplus-XMRNKS\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/sd.jpg\" alt=\"\" class=\"wp-image-3480\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/sd.jpg 800w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/sd-300x300.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/sd-150x150.jpg 150w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/sd-768x768.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/sd-75x75.jpg 75w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/04\/Screenshot-2022-12-21-170619-1024x671-1.png\" alt=\"\" class=\"wp-image-3739\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/04\/Screenshot-2022-12-21-170619-1024x671-1.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/04\/Screenshot-2022-12-21-170619-1024x671-1-300x197.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/04\/Screenshot-2022-12-21-170619-1024x671-1-768x503.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"eplus-rGyRVs wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Appstle launches new features all the time, but asking for direct user feedback was not always an effective way to measure user experience. <\/p>\n\n\n\n<p>Users were reporting that some UI\/UX elements of one of their products was a bit confusing. Customers were having difficulty with the workflow and Appstle needed a way to identify the root of why this was happening. Appstle is focused on Customer Lifetime Value, so understanding and proactively fixing problems to keep customers happy was top of mind.<\/p>\n\n\n\n<p>Clarity allowed them to understand exactly how users were interacting with their product. They could learn whether users were having frustrating experiences, having difficulty understanding UI, or they could simply measure how often a feature was being used.<\/p>\n\n\n\n<p>Let&#8217;s find out how more about exactly how Clarity helped!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group reusable-block-upsell-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Learn how your customers navigate your site!<\/p>\n\n\n\n<p class=\"has-text-align-left\">Through <a href=\"https:\/\/clarity.microsoft.com\/session-recordings\">Session Recordings<\/a>, <a href=\"https:\/\/clarity.microsoft.com\/heatmaps\">Heatmaps<\/a> and much more! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/clarity.microsoft.com?utm_medium=home&amp;utm_source=ClarityCaseStudies&amp;utm_campaign=Growth\" target=\"_blank\" rel=\"noreferrer noopener\"> Get Clarity now! <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:266px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3446\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong><strong>The Solution<\/strong><\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Using Clarity, Appstle was able to understand exactly what experiences users found frustrating. Clarity was critical in implementing UI and UX improvements that ultimately directly impacted customer lifetime value.<\/p>\n\n\n\n<p>The ability to segment Heatmaps and Screen Recordings was extremely useful. Clarity allows you to filter Recordings and Heatmaps by the user or specific events, whether it is a click, scroll depth, or specific URL. This allowed Appstle to quickly access the recordings and maps that were distinctly relevant to the problem they are trying to solve.<\/p>\n\n\n\n<p>After implementing Clarity to improve UI\/UX within Appstle\u2019s products, their team analyzed Clarity data and implemented improvements. Over the last six months of regular optimization, they saw Customer Lifetime value increase by 22%. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:254px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3448\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong>Learnings<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Confusing UI\/UX will not always be reported by users, and having a way to identify these issues is key to keeping a healthy Customer Lifetime Value. Appstle learned that traditional methods of detection are unreliable and slow. But tools like sessions recordings, heatmaps, and click maps all help unmask the issues customers were facing.<\/p>\n\n\n\n<p>Appslte used Clarity to optimize for UI\/UX on all Appstle Features. Examples include their latest feature release, the Appstle Menu, which allowed for a merchant to easily spin up a one time purchase and subscription combined menu. They released the beta feature and immediately used Clarity to monitor the response. They were able to identify points of improvement that resulted in a significant overhaul of UI\/UX<\/p>\n\n\n\n<p>As Logan, noted, &#8220;Clarity allows you an understanding of users that no other platform can offer. The combination of an easy-to-use interface that the Appstle marketing team loves, combined with powerful developer tools, makes for an incredibly powerful platform. The real value of Clarity becomes apparent with the user segmentation tools that it provides.&#8221;<\/p>\n\n\n\n<p>Thanks for Clarity, Appstle saw their Customer Lifetime value increase by 22%, and hopefully more soon as time goes on.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;<strong><strong><em><em>Clarity allows you an understanding of users that no other platform can offer. The combination of<\/em><\/em><\/strong><\/strong> <strong><strong><em><em>an easy to use interface that our marketing team loves, combined with powerful developer tools,<\/em><\/em><\/strong><\/strong> <strong><strong><em><em>makes for an incredibly powerful platform.<\/em><\/em><\/strong><\/strong>&#8220;<\/p><p>&#8211; Logan Grasby, Director of Product and Growth<\/p><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-black-color has-white-background-color has-text-color has-background has-medium-font-size\"><strong>Love using Clarity? Share your story with\u00a0<a href=\"mailto:msclaritysocial@microsoft.com?subject=Microsoft%20Clarity%20Case%20Study\" target=\"_blank\" rel=\"noreferrer noopener\">us<\/a>!<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links items-justified-center is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/msftclarity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 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class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@microsoftclarity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/clarity.microsoft.com\/case-studies\/brainstorm-force\/82f35e48-7129-4134-9f4d-ba1e13dcbc4d\/\">How Appstle saw Customer Lifetime value increase by 22% after implementing Clarity.<\/a><\/p>\n","protected":false},"author":10,"featured_media":3484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4,1],"tags":[23],"class_list":["post-3475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-uncategorized","tag-user-behavior"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - 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