{"id":3536,"date":"2023-01-12T12:54:41","date_gmt":"2023-01-12T20:54:41","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=3536"},"modified":"2023-04-25T13:52:28","modified_gmt":"2023-04-25T20:52:28","slug":"amedina","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/amedina\/","title":{"rendered":"Amedina"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<p>     How Amedina saw bookings increased by 6% in just 3 months with Clarity.   <\/p>\n\n\n\n<!--more-->\n<!--noteaser-->\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim eplus-w9XJoo\" style=\"min-height:600px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-3468\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-scaled.jpg 1920w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-225x300.jpg 225w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-768x1024.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-1152x1536.jpg 1152w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/12\/nrd-c3tNiAb098I-unsplash-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center eplus-sCkwXs wp-block-heading\">Amedina<\/h1>\n\n\n\n<p class=\"has-text-align-center eplus-m2ETZr\">    How Amedina saw bookings increased by 6% in just 3 months with Clarity.  <\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"eplus-rGyRVs wp-block-heading\">What is Amedina?<\/h2>\n\n\n\n<p><a href=\"https:\/\/amedinacordoba.com\/\">Amedina <\/a>was founded in 2020 and sells organized tours to the main monuments of Cordoba (Spain) through their website. Their target customers are search engine users who intend to travel to Cordoba for tourism. They want to become the leading tour company in Cordoba. Amedina tracks metrics like web sales, Google rankings, brand traffic, sales rate, conversion rate, organic traffic, etc.<\/p>\n\n\n\n<p>Carlos Pulido (pictured below) has been working in the world of marketing and web design for 15 years. During this time, he worked as CEO of his own agency, SEO auditor, web manager, and UX designer. Carlos is dedicated to helping companies to create and position websites and improve their web conversion rate.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull eplus-XMRNKS\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/carlos-pulido-1024x1024.png\" alt=\"\" class=\"wp-image-3540\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/carlos-pulido-1024x1024.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/carlos-pulido-300x300.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/carlos-pulido-150x150.png 150w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/carlos-pulido-768x768.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/carlos-pulido-75x75.png 75w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/carlos-pulido.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"848\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-12-124104-1024x848.png\" alt=\"\" class=\"wp-image-3541\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-12-124104-1024x848.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-12-124104-300x248.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-12-124104-768x636.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-12-124104-1536x1271.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-12-124104.png 1910w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"eplus-rGyRVs wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Amedina uses Clarity to know what measures they should implement on the web to help them optimize the conversion rate. Before Clarity, they used another behavior analytics tool. They noticed a percentage of their customers were not finishing the registration flow. They needed to know why. Many organic users visited Amedina, but the conversion rate was not optimal. So they signed up with Clarity to find the answer.<\/p>\n\n\n\n<p>Let&#8217;s find out how Clarity helped!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group reusable-block-upsell-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Learn how your customers navigate your site!<\/p>\n\n\n\n<p class=\"has-text-align-left\">Through <a href=\"https:\/\/clarity.microsoft.com\/session-recordings\">Session Recordings<\/a>, <a href=\"https:\/\/clarity.microsoft.com\/heatmaps\">Heatmaps<\/a> and much more! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/clarity.microsoft.com?utm_medium=home&amp;utm_source=ClarityCaseStudies&amp;utm_campaign=Growth\" target=\"_blank\" rel=\"noreferrer noopener\"> Get Clarity now! <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:266px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3446\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/kelly-sikkema-v9FQR4tbIq8-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong><strong>The Solution<\/strong><\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<p>Clarity helped Amedina in a variety of ways. Through the Screen Recordings of user sessions, they detected that the booking software was giving errors in loading, and sometimes the users could not make a reservation. Finding these errors was also crucial for Amedina in ensuring users were navigating through the onboarding experience without any roadblocks like rage clicks or dead clicks. <\/p>\n\n\n\n<p>Amedina used session recordings and heatmaps. Session Recordings helped them to detect errors in specific elements loading. Clarity heatmaps helped them to know that they should change the position of the booking engine. Something they would not have caught without the use of Clarity!<\/p>\n\n\n\n<p>As a result of insights from Clarity, Amedina made data-driven decisions that provoked key design changes. Specifically, they changed the position of the booking engine, placing it closer to the top of the page. They are currently testing it on several URLs, but they have reported the current placement has already demonstrated improvements.  <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<p>Below we see the changes Amedina made to its website. As you can see, there was an extra step before the changes, which would take users to the booking engine. And we can see the new streamlined update with the booking engine above the fold. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504-1022x1024.png\" alt=\"\" class=\"wp-image-3538\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504-1022x1024.png 1022w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504-300x300.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504-150x150.png 150w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504-768x770.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504-1533x1536.png 1533w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504-75x75.png 75w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-124504.png 2045w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>Amedina saw performance improvements from the changes they made with insight from Clarity. Their tour bookings increased by 6% from October to December 1. They made the changes to the website on October 5th. <\/p>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"min-height:254px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-3448\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/11\/marvin-meyer-SYTO3xs06fU-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-left eplus-2qnKHi wp-block-heading\" style=\"font-size:25px\"><strong>Learnings<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right eplus-GNxLWS is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Clarity was useful for Amedina because it helped them visualize real problems on their website or possibilities for improvement through user behavior. As Amedina experienced, it is wonderful to be able to see with your own eyes how users behave on your website and in which areas of it there may be problems.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p>&#8220;<strong><strong><em><em>Clarity is a very complete and intuitive tool that is essential for websites where sales and conversions<\/em><\/em><\/strong><\/strong> <strong><strong><em><em>are possible. It is incredible because the tool is free and offers functionalities that are paid for in other tools.<\/em><\/em><\/strong><\/strong>&#8220;<\/p><p>&#8211; Carlos Picoto, SEO Manager<\/p><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-black-color has-white-background-color has-text-color has-background has-medium-font-size\"><strong>Love using Clarity? Share your story with\u00a0<a href=\"mailto:msclaritysocial@microsoft.com?subject=Microsoft%20Clarity%20Case%20Study\" target=\"_blank\" rel=\"noreferrer noopener\">us<\/a>!<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links items-justified-center is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/msftclarity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 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