{"id":3551,"date":"2023-02-01T11:22:43","date_gmt":"2023-02-01T19:22:43","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=3551"},"modified":"2025-01-22T07:56:28","modified_gmt":"2025-01-22T15:56:28","slug":"trycone-india-limited","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/trycone-india-limited\/","title":{"rendered":"Trycone India Limited"},"content":{"rendered":"\n\n\n\n\n\n
<\/span>\"\"
\n

Trycone<\/h1>\n\n\n\n

How clarity helped Trycone India Limited<\/em> 2x conversion rate for their webs<\/em>ite.<\/p>\n<\/div><\/div>\n\n\n\n

What is Trycone India Limited?<\/h2>\n\n\n\n

Trycone India Limited<\/a> is a passionate team of beauty and personal care experts who believe that beauty builds confidence.<\/p>\n\n\n\n

They created unique and scientifically proven concern-based combos that can also be used as regular skincare and personal care products. They identify skincare and haircare trends and blend them with their unique formulations to create the best and the most effective products in its category.<\/p>\n\n\n\n

Kanish Jain (pictured below) is the Brand Marketer at Trycone.<\/p>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

The Challenge<\/h2>\n\n\n\n

They had good amount of sessions on their page, but hardly any traffic converted, less than 1 in 100 to 150 people were converting. They tried multiple apps, tools to boost conversion rates on their website but none matched their expectations.<\/p>\n\n\n\n

Then, they came to know about Microsoft Clarity, and connected it to their site. Their main focus was to understand user activity their website to improve conversion rate of product and landing pages.<\/p>\n\n\n\n

After about two weeks of data collection by Clarity, they started to dive deep into session recordings, scroll depth and heatmaps. They would spend hours together going through session recordings to understand user mindset and the interactions on  the pages.<\/p>\n\n\n\n

Let’s find out how Clarity helped!<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

Learn how your customers navigate your site!<\/p>\n\n\n\n

Through session recordings, heatmaps and much more! <\/p>\n\n\n\n

\n
Get Clarity now! <\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/span>\"\"
\n

<\/p>\n\n\n\n

Solution & Outcomes:<\/h1>\n\n\n\n
<\/div>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n

By utilizing Clarity, Tycone India Limited was about to identify some important issues and make key changes to their website:

Some issues identified from session recordings:<\/p>\n\n\n\n