{"id":4086,"date":"2024-01-19T09:54:28","date_gmt":"2024-01-19T17:54:28","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=4086"},"modified":"2024-01-25T10:24:21","modified_gmt":"2024-01-25T18:24:21","slug":"masters-of-scale","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/masters-of-scale\/","title":{"rendered":"Masters of Scale"},"content":{"rendered":"\n
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How Masters of Scale repositioned content for higher user engagement with Clarity<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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What is Masters of Scale?<\/strong><\/h2>\n\n\n\n
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Since its launch in 2017, Masters of Scale<\/a> has grown into one of the most prestigious properties for business leaders, thanks to its incomparable guest list, iconic host, and groundbreaking format. Masters of Scale is an award-winning platform for entrepreneurial wisdom, encompassing Rapid Response \u2014 an audio series about leading in the face of crisis \u2014 a daily learning app, a best-selling book, virtual and live events, and weekly newsletters.<\/strong> <\/p>\n<\/div>\n<\/div>\n\n\n\n

Challenge<\/strong><\/h2>\n\n\n\n

After launching their redesigned website, the Masters of Scale team sought out Microsoft Clarity to better understand their user base and how they interact with the site. Were they coming to access podcast episodes? To subscribe to the newsletter? To register for live or virtual events? With such a wide range of offerings, it was important to ensure that people understood what Masters of Scale was right away.\u202f <\/p>\n\n\n\n

To the Masters of Scale team, success means a clear & user-friendly web and mobile experience that gives users clear information about current and upcoming guests and episodes. <\/p>\n\n\n\n

Using Clarity<\/strong><\/h2>\n\n\n\n

Microsoft Clarity\u2019s usage analytics tools quickly revealed a few key learnings:\u202f <\/p>\n\n\n\n