{"id":4125,"date":"2024-01-31T13:49:06","date_gmt":"2024-01-31T21:49:06","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=4125"},"modified":"2024-01-31T13:49:08","modified_gmt":"2024-01-31T21:49:08","slug":"parvis","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/parvis\/","title":{"rendered":"Parvis"},"content":{"rendered":"\n
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How Parvis increased website conversions by 30%<\/p>\n<\/div><\/div>\n\n\n\n

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What is Parvis?<\/h2>\n\n\n\n

Parvis Invest Inc.<\/a> is a real estate investment platform and marketplace that was formed in 2020 after founder and CEO David Michaud tried to raise capital from accredited investors for a real estate project. The process was cumbersome, overly legalistic, and expensive. Parvis was created to change that.<\/p>\n\n\n\n

The company provides a B2B SaaS product, EMDsolutions, which targets private real estate funds and developers in Canada.<\/p>\n\n\n\n

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Parvis is quickly becoming Canada\u2019s leading private real estate investment platform. Its goals are simple: to be the \u201cgo-to\u201d place for accredited and eligible investors to find and invest in the highest-quality real estate developments and funds. Scott Spence, Head of Growth (pictured left) was set on discovering what user’s actions were taking place on his website, and how he could improve the conversion rate. Parvis had previously been using Google Analytics but decided to incorporate Microsoft Clarity<\/a> to solve his team’s challenges.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Challenge<\/h2>\n\n\n\n

Data, as it\u2019s presented in traditional analytics tool kits, tells a story but does not paint a picture. The combination of other tools failed to address three core problems that Parvis was trying to solve:\u00a0<\/p>\n\n\n\n

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  1. What are individual customers doing on our website? <\/li>\n\n\n\n
  2. Are the customers taking the actions we want? <\/li>\n\n\n\n
  3. How does the Referral source change (1) and (2)?<\/li>\n<\/ol>\n\n\n\n

    Overall, Parvis wanted to improve conversion rates on high-traffic pages. They noticed that certain pages were experiencing high exit and bounce rates and wanted to understand why.<\/p>\n\n\n\n

    Using Clarity<\/h2>\n\n\n\n

    The ability to visualize user actions changed the game. Using session recordings<\/a>, heatmaps<\/a>, and referrer data on Clarity, meant they could see exactly where people were dropping and where efforts should be focused. The Clarity product made this a seamless process for the Parvis team.\u00a0<\/p>\n\n\n\n

    Actions Taken<\/h2>\n\n\n\n

    As a result of the insights gained, Parvis redesigned their homepage.<\/p>\n\n\n\n