{"id":4156,"date":"2024-03-05T14:37:49","date_gmt":"2024-03-05T22:37:49","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=4156"},"modified":"2024-03-07T10:14:10","modified_gmt":"2024-03-07T18:14:10","slug":"funnelsupp-ly","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/funnelsupp-ly\/","title":{"rendered":"Funnelsupp.ly"},"content":{"rendered":"\n
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How Funnelsupp.ly decreased cost per lead by 50%<\/p>\n<\/div><\/div>\n\n\n\n

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What is Funnelsupp.ly? <\/h2>\n\n\n\n

Funnelsupply<\/a> is not a typical marketing agency. They’re a niche online marketing agency, specializing in creating profitable lead-generation funnels.<\/p>\n\n\n\n

Launched in 2023, Funnelsupp.ly has pioneered a simple and flexible subscription model for its clients, offering comprehensive services encompassing marketing funnel development, including landing pages, ad campaign management, advanced cookieless tracking and unlimited landing page creation.<\/p>\n\n\n\n

Funnelsupply’s clientele spans diverse industries, including architecture firms, cosmetic clinics, online course creators, and e-commerce brands, among others, seeking enhanced online lead generation capabilities.<\/p>\n\n\n\n

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With over 15 years of combined experience in marketing and media buying, Funnelsupply co-founders Simon and Niels Blonk <\/a>have diligently honed their expertise in crafting highly effective landing pages and ad campaigns, culminating in the generation of millions of leads for diverse businesses on a global scale.<\/p>\n\n\n\n

Engaged within the ‘indie hacking’ and ‘build in public’ communities, particularly on platforms like X, Simon, and Niels, generously share knowledge on conversion rate optimization (CRO) and broader online marketing strategies.<\/p>\n\n\n\n

Their contributions have proven invaluable to numerous startups and solopreneurs, who benefit from their insights, tips, and tricks.<\/p>\n\n\n\n

Challenge<\/h2>\n\n\n\n

Funnelsupply\u2019s core business is to create online lead-generation funnels for their clients. Their optimization process relies on the daily input from tracking and analytics tools, allowing them to perform deep user analysis to maximize client initiatives and their marketing efforts.<\/p>\n\n\n\n

As a growing company, the team at Funnelsupp.ly was looking to optimize their website\u2019s homepage to improve performance.<\/p>\n\n\n\n

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Niels shared, \u201cOn our Funnelsupp.ly landing page, we continuously run tests and wanted insights about which version of the hero section (above the fold) outperforms other versions.<\/em><\/p>\n\n\n\n

<\/a>Since our homepage is a landing page, and our offering has quite a high price point, we don\u2019t receive enough conversion data weekly to base decisions on. That is why we started looking at session depth and session time as KPIs that produce more data to work with.<\/em><\/p>\n\n\n\n

To achieve this, we used Clarity\u2019s custom tags<\/a> and segments<\/a>. Thanks to this, we have tested several hero sections and quickly doubled the performance of session depth and session time KPIs.\u201d<\/em><\/p>\n\n\n\n

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In addition, a recent client of Funnelsupply was looking to improve landing page performance for an ad campaign launching a brand-new service.<\/p>\n\n\n\n

Funnelsupply was looking to help their client with the following to ensure campaign success for their product launch:<\/p>\n\n\n\n