{"id":4184,"date":"2024-03-19T12:54:30","date_gmt":"2024-03-19T19:54:30","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=4184"},"modified":"2024-04-30T08:46:20","modified_gmt":"2024-04-30T15:46:20","slug":"social-gains","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/social-gains\/","title":{"rendered":"Social Gains"},"content":{"rendered":"\n
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How Social Gains Prevented Its Client From Losing Thousands in Revenue<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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What is Social Gains? <\/h2>\n\n\n\n

Established in 2016 by Drew Clayton<\/a>, Social Gains<\/a> arose from Drew’s decade-long experience working in major digital agencies. Recognizing SMEs (subject matter experts) need to tap into their first-party data, especially those lacking insights into visitor behavior, Drew set out to bridge this gap. Social Gains focuses on enhancing conversion rates through web analytics, serving SaaS, e-commerce, healthcare, and B2B sectors.<\/p>\n\n\n\n

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Social Gains creates client acquisition systems that utilize both inbound and outbound channels, with web analytics as the cornerstone for all digital marketing strategies. The goal is simple: to help clients understand their data with a tailored web analytics approach for digital marketing. Web analytics is at the core of every strategy they implement, using tools like Clarity<\/a> to explain and demystify reasons for low conversion rates to clients.<\/p>\n\n\n\n

Challenge<\/h2>\n\n\n\n

When a new pharmacy group client joined Social Gains, they highlighted a significant issue impacting revenue growth – the low number of online bookings for their primary services. Despite decent daily organic traffic, low-volume users were completing the online form. Even after extensive testing by in-house web developers, the root cause couldn\u2019t be isolated to resolve it.<\/p>\n\n\n\n

Using Clarity<\/h2>\n\n\n\n

To tackle this, the team at Social Gains used Clarity for detailed analysis, tracking user segments for specific URLs. In just hours, they pinpointed a specific problem with Android devices, which accounted for over 30% of all users.<\/p>\n\n\n

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Social Gains zeroing in on the issue using Clarity. <\/p>\n\n\n\n

Clarity screen recordings showed users could only proceed up to step two on the form when using an Android device. This insight revealed a significant revenue loss running to 5 figures weekly, as hundreds of Android mobile users gave up booking out of frustration. This finding from Clarity was crucial in fixing the issue and preventing further financial losses for their pharma client. <\/p>\n\n\n\n

Actions Taken<\/h2>\n\n\n\n

Social Gains used a variety of Clarity features to find, explore, and rectify the problem for their client:<\/p>\n\n\n\n