{"id":4768,"date":"2025-01-17T11:26:37","date_gmt":"2025-01-17T19:26:37","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=4768"},"modified":"2025-01-17T11:27:26","modified_gmt":"2025-01-17T19:27:26","slug":"scrape-do","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/scrape-do\/","title":{"rendered":"Scrape.do"},"content":{"rendered":"\n
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Learn how Scrape.do increased their trial sign-ups<\/strong> by 28%<\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n\n

Scrape.do Enhances Conversion Rates and Ad Campaign Effectiveness with Microsoft Clarity<\/strong><\/h2>\n\n\n\n

Scrape.do<\/a>, a cutting-edge web scraping API, helps businesses access critical data from across the web, offering unparalleled flexibility and efficiency. While the platform’s technical capabilities are well-recognized, Scrape.do wanted to optimize its website to boost conversion rates and maximize the effectiveness of its online ad campaigns. The challenge was to understand user behavior better and make data-driven improvements that would lead to more trial sign-ups and higher ROAS (return on ad spend).<\/p>\n\n\n\n

The goal was to increase the number of conversions from website visitors and enhance the impact of paid advertising efforts by making strategic adjustments based on user interactions and behavior.<\/p>\n\n\n\n

How Microsoft Clarity Provided Key Insights<\/strong><\/h2>\n\n\n\n

1.<\/strong> Boosting Conversion Rates by Streamlining the User Journey<\/strong><\/h3>\n\n\n\n

Identifying Friction Points: <\/strong>Using Clarity\u2019s session recordings, Scrape.do discovered that many potential customers were abandoning the sign-up process at the form submission stage. The recordings revealed that users were hesitating due to the length of the form and unclear instructions.<\/p>\n\n\n\n

Solution: <\/strong>Scrape.do simplified the sign-up form, reducing the number of required fields and adding tooltips to guide users through the process. Additionally, they introduced a progress indicator to show users how close they were to completion, which significantly reduced drop-offs.<\/p>\n\n\n\n

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Result: <\/strong>This optimization led to a 28% increase in trial sign-ups<\/strong>, as the improved user journey made it easier and more appealing for visitors to complete the registration process.<\/p>\n\n\n\n

2. Optimizing Ad Campaign Landing Pages for Higher ROI<\/strong><\/h3>\n\n\n\n

Understanding Ad Landing Page Performance<\/strong>: Clarity\u2019s heatmaps and click analytics showed that visitors from ad campaigns were not engaging with the primary CTA on the landing page. Most clicks were concentrated on secondary elements, which detracted from the main conversion goal.<\/p>\n\n\n\n

Solution: <\/strong>Scrape.do redesigned the landing pages for their ad campaigns, focusing on a single, clear call-to-action. They removed distractions and highlighted the benefits of signing up for a trial right above the fold.<\/p>\n\n\n\n

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Result<\/strong>: This change led to a 12% increase in conversions from paid ads<\/strong>, directly improving the return on ad spend (ROAS) and making the campaigns more cost-effective.<\/p>\n\n\n\n

3. Increasing Ad Effectiveness Through Behavioral Insights<\/strong><\/h3>\n\n\n\n

Refining Targeting with User Behavior Data:<\/strong> By analyzing rage clicks and dead clicks (clicks on non-interactive elements), Scrape.do identified areas where users were frustrated or misled by ad content or landing page design. They noticed that some ads were leading users to believe they were getting something different than what the landing page offered.<\/p>\n\n\n\n

Solution<\/strong>: Scrape.do adjusted their ad copy to more accurately reflect the content and offer on the landing page, ensuring that user expectations were met. They also fine-tuned the design to align better with the user\u2019s journey from ad click to conversion.<\/p>\n\n\n\n

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Result: <\/strong>This resulted in a 20% decrease in bounce rates on ad landing pages and a 15% increase in qualified leads<\/strong>, indicating that users were more aligned with the content they encountered after clicking on an ad.<\/p>\n\n\n\n

4. Enhancing Product Page Engagement and Reducing Cart Abandonment<\/strong><\/h3>\n\n\n\n

Insights into Cart Abandonment:<\/strong> Clarity\u2019s funnel analysis revealed that a significant number of users were abandoning their carts after reaching the pricing page. Session recordings showed that users were hesitant due to the lack of clear information about payment options and concerns about the checkout process.<\/p>\n\n\n\n

Solution: <\/strong>Scrape.do revamped the pricing page to include more detailed information about payment options, including FAQs, and added trust badges to reassure customers. They also streamlined the checkout process to reduce the number of steps required to complete a purchase.<\/p>\n\n\n\n

Result:<\/strong> These changes led to a 25% reduction in cart abandonment <\/strong>and a corresponding 18% increase in completed purchases<\/strong>, driving more revenue directly from the website.<\/p>\n\n\n\n

Results Overview<\/strong><\/h2>\n\n\n\n