{"id":4818,"date":"2024-11-08T11:27:28","date_gmt":"2024-11-08T19:27:28","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=4818"},"modified":"2024-12-12T15:48:52","modified_gmt":"2024-12-12T23:48:52","slug":"supademo","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/supademo\/","title":{"rendered":"Supademo"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1090\" class=\"wp-block-cover__image-background wp-image-4922\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Supademo-Features.jpeg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Supademo-Features.jpeg 1920w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Supademo-Features-300x170.jpeg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Supademo-Features-1024x581.jpeg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Supademo-Features-768x436.jpeg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Supademo-Features-1536x872.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-text-color has-medium-font-size\">How Supademo redesigned its onboarding flow and increased completion rate by 10% with Session Recordings from Microsoft Clarity <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:42px;line-height:1.1\">Supademo&#8217;s Success in Optimizing Onboarding and Boosting Engagement<\/h2>\n\n\n\n<p><a href=\"https:\/\/supademo.com\/\">Supademo<\/a>, co-founded in 2023 by <a href=\"https:\/\/www.linkedin.com\/in\/jhylee\/\">Joseph Lee<\/a>, is an AI-powered platform that enables B2B software companies to create interactive product demos. Targeting Customer Success, Sales, and Marketing teams, Supademo\u2019s interactive demos simplify onboarding, enhance customer enablement, and drive product adoption. The platform is utilized by companies such as Beehiiv, Turo, and Jotform to tell compelling product stories, scale onboarding, and close more deals. Supademo\u2019s mission is to empower one million businesses to grow and engage their customers through effective product communication.<\/p>\n\n\n<div style=\"position: relative; box-sizing: content-box; max-height: 80svh; width: 100%; aspect-ratio: 1.893491124260355; padding: 40px 0 40px 0;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Microsoft Clarity Case Study\" src=\"https:\/\/app.supademo.com\/embed\/cm1ivdpmf35pnououmaoi0g6f?embed_v=2\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p>Supademo faced a significant challenge during its onboarding process. Users were experiencing delayed activation due to a lack of guidance, causing them to struggle in reaching key milestones and ultimately reducing long-term engagement. Relying on manual feedback and focus groups was insufficient for understanding where and why users were dropping off. This issue was critical because it prevented users from experiencing their platform\u2019s core benefits early, impacting their engagement and long-term retention. By identifying where users got stuck, they could streamline the experience and guide them to key features faster. These limitations prompted Supademo to seek a more powerful, visual tool to better understand and address user behavior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution: Microsoft Clarity<\/strong><\/h2>\n\n\n\n<p>To overcome these challenges, Supademo integrated Microsoft Clarity into its platform. Clarity offered a suite of tools that included session replays, heatmaps, and smart events which enabled the Supademo team to pinpoint areas of user friction during onboarding. With Clarity, Supademo gained granular insights into user behavior based on factors like devices, regions, and individual sessions, helping the company refine its onboarding experience. These insights helped them understand user drop-offs, optimize key activation flows, and ensure users stayed engaged throughout the platform, leading to significant improvements in user activation and onboarding completion rates. This ultimately reduced the time it took for users to reach their \u201caha!\u201d moment within their platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Actions Taken<\/strong><\/h2>\n\n\n\n<p>Supademo leveraged Clarity\u2019s session recordings to observe users\u2019 real-time interactions and identify where confusion or drop-offs occurred.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/22dae740-bb9c-4a8f-a7cd-032d892bd193-1024x541.png\" alt=\"\" class=\"wp-image-4912\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/22dae740-bb9c-4a8f-a7cd-032d892bd193-1024x541.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/22dae740-bb9c-4a8f-a7cd-032d892bd193-300x158.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/22dae740-bb9c-4a8f-a7cd-032d892bd193-768x405.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/22dae740-bb9c-4a8f-a7cd-032d892bd193-1536x811.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/22dae740-bb9c-4a8f-a7cd-032d892bd193-2048x1081.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>They were able to filter down to really specific, granular sessions that mapped down to the ICPs, devices, and regions they wanted to observe. These insights helped them understand user drop-offs, optimize key activation flows, and ensure users stayed engaged throughout the platform, leading to significant improvements in user activation and onboarding completion rates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"856\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Session-Insights.png\" alt=\"\" class=\"wp-image-4887\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Session-Insights.png 394w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Session-Insights-138x300.png 138w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><\/figure>\n\n\n\n<p>Additionally, the heatmaps provided key insights into which features users engaged with the most, allowing Supademo to optimize key activation points. The filtering options offered by Clarity enabled the team to analyze specific sessions based on referring URLs, devices, and clicks, ensuring precise and actionable insights.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"914\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Heatmap-App-Homepage-1024x914.png\" alt=\"\" class=\"wp-image-4883\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Heatmap-App-Homepage-1024x914.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Heatmap-App-Homepage-300x268.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Heatmap-App-Homepage-768x685.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/Heatmap-App-Homepage.png 1219w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Based on the data gathered from Clarity, Supademo redesigned its onboarding flow, simplifying steps and refining navigation. These modifications significantly reduced user confusion and increased activation rates, leading to a more streamlined and intuitive user experience.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Before<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/before-screenshot-1-1024x575.png\" alt=\"\" class=\"wp-image-4914\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/before-screenshot-1-1024x575.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/before-screenshot-1-300x168.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/before-screenshot-1-768x431.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/before-screenshot-1-1536x862.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/before-screenshot-1-2048x1149.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>After<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/after-screenshot-1024x650.png\" alt=\"\" class=\"wp-image-4885\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/after-screenshot-1024x650.png 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/after-screenshot-300x190.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/after-screenshot-768x487.png 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/after-screenshot-1536x975.png 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/11\/after-screenshot.png 1992w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results Overview<\/strong><\/h2>\n\n\n\n<p>The implementation of Clarity-driven changes resulted in notable improvements for Supademo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>10% increase<\/strong> in onboarding completion<\/li>\n\n\n\n<li>A <strong>20% boost<\/strong> in user activation rates<\/li>\n\n\n\n<li>A <strong>39% reduction<\/strong> in the time it took users to reach their \u201caha!\u201d moment<\/li>\n<\/ul>\n\n\n\n<p>These results were observed over a two-month period, significantly enhancing user engagement and the overall success of the onboarding process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Learnings for Supademo<\/strong><\/h2>\n\n\n\n<p>Microsoft Clarity proved to be an invaluable tool for Supademo. The session recordings and heatmaps revealed critical insights into user behavior, helping the team identify precise points of friction and make targeted optimizations. By offering granular and visual data, Clarity allowed Supademo to enhance the user experience, leading to faster activation milestones and higher engagement rates. The platform\u2019s filtering capabilities provided the depth necessary to refine user journeys in a way that was both effective and scalable. Clarity\u2019s depth of visual data made it an indispensable tool for optimizing their platform.<\/p>\n\n\n\n<p>This case study highlights how Microsoft Clarity helped Supademo optimize its onboarding process, leading to significant improvements in user engagement and platform activation. Check out <a href=\"https:\/\/app.supademo.com\/demo\/cm1ivdpmf35pnououmaoi0g6f\">the interactive case study<\/a> below of Microsoft Clarity in action on the Supademo site!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-group alignwide reusable-block-testimonial-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"724\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/lee.png\" alt=\"\" class=\"wp-image-4833 size-full\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/lee.png 746w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/lee-300x291.png 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"15\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/01\/quotations-1.png\" alt=\"\" class=\"wp-image-2615\"\/><\/figure>\n\n\n\n<p>Clarity has been an essential tool for Supademo. By leveraging Clarity\u2019s session recordings and heatmaps, we\u2019re able to quickly and efficiently glean critical insights into user behavior on our platform. Clarity helps Supademo make data-driven decisions, directly contributing to user engagement and faster time-to-value.&nbsp;<\/p>\n\n\n\n<p>\u2013 <em>Joeseph Lee, CEO &amp; Co-Founder of Supademo<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center has-black-color has-white-background-color has-text-color has-background has-medium-font-size\"><strong>Love using Clarity? Share your story with\u00a0<a href=\"mailto:msclaritysocial@microsoft.com?subject=Microsoft%20Clarity%20Case%20Study\" target=\"_blank\" rel=\"noreferrer noopener\">us<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/clarity.microsoft.com\/case-studies\/brainstorm-force\/82f35e48-7129-4134-9f4d-ba1e13dcbc4d\/\">How Supademo redesigned its onboarding flow and increased completion rate by 10% with Session Recordings from Microsoft Clarity <\/a><\/p>\n","protected":false},"author":10,"featured_media":4926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-4818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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