{"id":4836,"date":"2025-03-21T14:39:57","date_gmt":"2025-03-21T21:39:57","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=4836"},"modified":"2025-03-21T14:40:00","modified_gmt":"2025-03-21T21:40:00","slug":"switas","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/switas\/","title":{"rendered":"Switas"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-4946\" alt=\"\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/pexels-pixabay-357756-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/pexels-pixabay-357756-scaled.jpg 2560w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/pexels-pixabay-357756-300x200.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/pexels-pixabay-357756-1024x683.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/pexels-pixabay-357756-768x512.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/pexels-pixabay-357756-1536x1024.jpg 1536w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/pexels-pixabay-357756-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-text-color has-medium-font-size\"><strong>How Switas Helped byFood.com Fix the User Journey Leading to an Increase in Conversions in Just Three Months<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.switas.com\/\">Switas <\/a>is a growth consultancy founded in Istanbul, specializing in helping businesses achieve sustainable growth through optimizing digital performance. The company focuses on services such as Conversion Rate Optimization (CRO), product development, and strategic growth management. The brain behind the business is <a href=\"https:\/\/www.linkedin.com\/in\/cagdaspolat\/\">\u00c7a\u011fda\u015f Polat<\/a>, the Co-Founder of Switas and an experienced digital growth consultant. He oversees the companies strategic planning and works closely with clients across various sectors to implement cutting-edge tools, such as Microsoft Clarity, to solve complex user experience challenges. One of those clients that Switas recently helped onboard and implement with Microsoft Clarity was <a href=\"https:\/\/www.byfood.com\/\">byFood.com<\/a>, a leading online platform that connects users with unique culinary experiences in Japan. From booking food tours to finding the best local restaurants, byFood.com enables tourists and locals alike to discover the rich culture and flavors of Japan through engaging blog content related to Japanese cuisine, food culture, and travel experiences.<\/p>\n\n\n\n<p><strong>Learn how Switas achieved the following improvements in just three months:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10% increase in blog conversions<\/strong><\/li>\n\n\n\n<li><strong>12% reduction in cart abandonment rates <\/strong><\/li>\n\n\n\n<li><strong>7% increase in overall cart conversion rates <\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p>Switas was seeking deeper insights into user behavior on its clients&#8217; digital platforms to address pain points that were negatively impacting user experience and conversion rates. Before adopting Microsoft Clarity, they relied on tools like Google Analytics, Hotjar, and Yandex Metrica to gather behavioral data. However, these tools lacked comprehensive session analysis and detailed behavioral data needed to fully understand user interactions and optimize conversion paths.<\/p>\n\n\n\n<p>For byFood.com, Switas identified a critical issue: <strong>users were abandoning the checkout process<\/strong> and they wanted to understand why.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Microsoft Clarity Helped<\/strong><\/h2>\n\n\n\n<p>Switas implemented Microsoft Clarity to overcome these challenges. Using Clarity\u2019s rage clicks feature, they identified areas where users were repeatedly clicking out of frustration, revealing problematic aspects of the user interface. Additionally, Clarity\u2019s JavaScript error tracking uncovered technical glitches that were affecting the site\u2019s functionality. By pinpointing these issues, the team was able to resolve the frustrations that were leading users to abandon their purchases. The team found Clarity\u2019s live recordings feature particularly beneficial. This allowed them to observe real-time user behavior, providing a detailed view of the checkout process where users were encountering problems. Due to confusing navigation and unclear form instructions, which was significantly impacting conversions and revenue, Switas recommended and implemented changes to byFood.com\u2019s navigation and form instructions. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2025\/03\/switas2-1.gif\" alt=\"\" class=\"wp-image-5108\" style=\"aspect-ratio:1.7777777777777777;width:597px;height:auto\"\/><figcaption class=\"wp-element-caption\"><strong>Rage Click Recording showing user frustration<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Actions Taken<\/strong><\/h2>\n\n\n\n<p>By analyzing click heatmaps and rage clicks data on byFood.com\u2019s blog pages, Switas identified areas of user frustration and recommended a new navigation path for sub-items within the blogs. <strong>This led to a 10% increase in conversions and improved overall user interaction with the content.<\/strong> <\/p>\n\n\n\n<p>It was observed that blog post titles without links were still being clicked on. However, since there was no actual link in the post, users were bouncing from some of the most visited pages without engaging further. To address this, the structure of the listing items in blog posts was updated to include clickable links<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"509\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/image-2.png\" alt=\"\" class=\"wp-image-5010\" style=\"aspect-ratio:1.9155206286836934;width:496px;height:auto\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/image-2.png 975w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/image-2-300x157.png 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/12\/image-2-768x401.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p>The version on the right, which featured clickable subheadings, was tested against the version on the left, where the subheadings were not clickable. The results showed that the right-side version was more effective.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"663\" data-id=\"5140\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2025\/03\/switas5.png\" alt=\"\" class=\"wp-image-5140\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2025\/03\/switas5.png 420w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2025\/03\/switas5-190x300.png 190w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"389\" height=\"640\" data-id=\"5139\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2025\/03\/switas6.png\" alt=\"\" class=\"wp-image-5139\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2025\/03\/switas6.png 389w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2025\/03\/switas6-182x300.png 182w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>By addressing a major bottleneck in the user journey, these modifications were made swiftly, and the team used Clarity\u2019s tools to monitor the impact of these changes, iterating as necessary to optimize the user experience further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Outcomes<\/strong><\/h2>\n\n\n\n<p>Following the implementation of Microsoft Clarity-driven optimizations, <strong>Switas observed a 12% reduction in cart abandonment rates and a 7% increase in overall conversion rates within a three-month period for byFood.com.<\/strong> These improvements significantly enhanced user satisfaction and boosted revenue. The actionable insights from Clarity allowed Switas to continuously refine the user experience, demonstrating the effectiveness of Clarity\u2019s features in driving real business results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Learnings<\/strong><\/h2>\n\n\n\n<p>The team highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates. Clarity\u2019s intuitive, product-focused design allowed Switas to implement swift, data-driven solutions that delivered measurable outcomes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-group alignwide reusable-block-testimonial-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/cagdas3-1024x1024.jpg\" alt=\"\" class=\"wp-image-4839 size-full\" srcset=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/cagdas3-1024x1024.jpg 1024w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/cagdas3-300x300.jpg 300w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/cagdas3-150x150.jpg 150w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/cagdas3-768x768.jpg 768w, https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2024\/10\/cagdas3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"15\" src=\"https:\/\/clarity.microsoft.com\/case-studies\/wp-content\/uploads\/2022\/01\/quotations-1.png\" alt=\"\" class=\"wp-image-2615\"\/><\/figure>\n\n\n\n<p>\u201cMicrosoft Clarity has been a game-changer for Switas, helping us quickly identify and solve UX issues. Features like rage clicks and JavaScript error tracking provided actionable insights, while live session recordings allowed us to optimize in real-time, boosting user satisfaction and conversions.&nbsp;<\/p>\n\n\n\n<p>\u2013 <em>\u00c7a\u011fda\u015f Polat, Co-Founder of Switas<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center has-black-color has-white-background-color has-text-color has-background has-medium-font-size\"><strong>Love using Clarity? Share your story with\u00a0<a href=\"mailto:msclaritysocial@microsoft.com?subject=Microsoft%20Clarity%20Case%20Study\" target=\"_blank\" rel=\"noreferrer noopener\">us<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/clarity.microsoft.com\/case-studies\/brainstorm-force\/82f35e48-7129-4134-9f4d-ba1e13dcbc4d\/\">How Switas helped byfood.com increase conversions by 10%<\/a><\/p>\n","protected":false},"author":22,"featured_media":4844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-4836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Switas - Success stories from Clarity users<\/title>\r\n<meta 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