{"id":5187,"date":"2025-05-09T12:00:00","date_gmt":"2025-05-09T19:00:00","guid":{"rendered":"https:\/\/clarity.microsoft.com\/case-studies\/?p=5187"},"modified":"2025-05-09T09:06:53","modified_gmt":"2025-05-09T16:06:53","slug":"netpeak","status":"publish","type":"post","link":"https:\/\/clarity.microsoft.com\/case-studies\/netpeak\/","title":{"rendered":"Netpeak"},"content":{"rendered":"\n
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How Netpeak Uses Microsoft Clarity to Elevate UX and Boost Conversions for Global Brands <\/p>\n<\/div><\/div>\n\n\n\n

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How Netpeak Uses Microsoft Clarity to Elevate UX and Boost Conversions for Global Brands\u00a0<\/h2>\n\n\n\n

Netpeak<\/a>, Ukraine\u2019s top digital marketing agency, specializes in scaling mid-sized and enterprise brands through data-driven strategies and exceptional user experiences. To level up their UX and CRO services, they turned to Microsoft Clarity \u2014 gaining rich behavioral insights that transformed client outcomes and unlocked new growth potential.\u00a0<\/p>\n\n\n\n

The Challenge: Seeing Beyond the Numbers<\/strong><\/h2>\n\n\n\n

Netpeak works with high-profile clients like Vodafone, Puma, Domino\u2019s, and OLX \u2014 brands that expect smart, actionable strategies, not guesswork.\u00a0<\/p>\n\n\n\n

While traditional analytics tools like Google Analytics offered broad metrics like bounce rate or average session duration, they couldn\u2019t answer key questions: <\/p>\n\n\n\n

Why are users dropping off here?<\/em> <\/p>\n\n\n\n

Which page elements are being ignored?<\/em> <\/p>\n\n\n\n

What frustrates visitors during their journey?<\/em> <\/p>\n\n\n\n

These blind spots created friction in conversion optimization workflows. Without real visibility into user behavior, UX and CRO decisions often relied on assumptions or time-consuming manual research.<\/p>\n\n\n\n

\u201cBefore Clarity, we were missing the visual depth and context needed to fully understand how users were engaging \u2014 or failing to engage \u2014 with our clients\u2019 websites.\u201d\u00a0
\u2014 Daniel Minin<\/a>, Head of UX\/UI and Partner at Netpeak<\/em><\/p><\/blockquote><\/figure>\n\n\n\n

The Solution: Microsoft Clarity\u2019s Visual, Actionable Insights<\/strong>\u00a0<\/h2>\n\n\n\n

Netpeak integrated Microsoft Clarity to complement their existing analytics stack \u2014 giving their team the tools to analyze real behavior, uncover conversion barriers, and prioritize impactful UX changes.\u00a0<\/p>\n\n\n\n

Clarity stood out from other tools for its unique mix of: <\/p>\n\n\n\n