Clarity +
Google Analytics

Connect Clarity and Google Analytics to go beyond the numbers and see how people interact with your site.

1M+ sites globally100% freeGDPR & CCPA ready
See what your users want—with Clarity
Illustration for Watch recordings for Google Analytics segments

Watch recordings for Google Analytics segments

  • Set-up is easy—just takes a few clicks
  • Segments are automatically imported
  • Filter to segments you care about
Illustration for Bring some Clarity to Google Analytics, too

Bring some Clarity to Google Analytics, too

  • Get playback links right on your dashboard
  • Seamless integration—no flipping back and forth between the two
Illustration for See your Google Analytics dashboard in Clarity

See your Google Analytics dashboard in Clarity

  • Explore Google Analytics metrics without leaving Clarity
  • See recordings and heatmaps for Google Analytics data

Clarity offers so much more…

Instant heatmaps

Instant heatmaps

Generate heatmaps for all pages. See where people click and how far they scroll.

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Session recordings

Session recordings

Find recordings for almost any scenario with our rich segmentation.

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Powerful insights

Powerful insights

Make data-driven decisions with insights powered by machine learning.

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Frequently asked questions

View all frequently asked questions

How can I integrate Google Analytics with Clarity?

Can I integrate any web property with Google Analytics?

Do I need to install Clarity's tracking code for Google Analytics integration?

Can my team access Google Analytics integration?

How many web properties can I integrate?

What Clarity users say

Scott Kivowitz

For a user experience analytics tool, I don't think you will find a better solution than what Microsoft has done with Clarity.​​

Scott Kivowitz/ Chief Community Officer at Imagely

Set this up in 20 seconds for our site and I'm seeing data I never had in less then 30 minutes.. really easy integration..

AbdelRahman el Naka

Clarity for Android has become our go-to tool for analyzing user behavior in our Android apps. It helps us understand how users interact with our app, and improve our engagement and conversion. Clarity has become essential for our workflow.​

AbdelRahman el Naka/ Marketing Manager at Robusta​

Stop guessing. Get Clarity.

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