How Netpeak Uses Microsoft Clarity to Elevate UX and Boost Conversions for Global Brands
How Netpeak Uses Microsoft Clarity to Elevate UX and Boost Conversions for Global Brands
Netpeak, Ukraine’s top digital marketing agency, specializes in scaling mid-sized and enterprise brands through data-driven strategies and exceptional user experiences. To level up their UX and CRO services, they turned to Microsoft Clarity — gaining rich behavioral insights that transformed client outcomes and unlocked new growth potential.
The Challenge: Seeing Beyond the Numbers
Netpeak works with high-profile clients like Vodafone, Puma, Domino’s, and OLX — brands that expect smart, actionable strategies, not guesswork.
While traditional analytics tools like Google Analytics offered broad metrics like bounce rate or average session duration, they couldn’t answer key questions:
Why are users dropping off here?
Which page elements are being ignored?
What frustrates visitors during their journey?
These blind spots created friction in conversion optimization workflows. Without real visibility into user behavior, UX and CRO decisions often relied on assumptions or time-consuming manual research.
“Before Clarity, we were missing the visual depth and context needed to fully understand how users were engaging — or failing to engage — with our clients’ websites.” — Daniel Minin, Head of UX/UI and Partner at Netpeak
The Solution: Microsoft Clarity’s Visual, Actionable Insights
Netpeak integrated Microsoft Clarity to complement their existing analytics stack — giving their team the tools to analyze real behavior, uncover conversion barriers, and prioritize impactful UX changes.
Clarity stood out from other tools for its unique mix of:
Click, Scroll & Area Heatmaps that highlight how users engage with every element on a page
Session Recordings that show real user journeys in high fidelity
AI-powered filters to segment traffic and spot trends by source, device, or engagement level
Rage click and dead click tracking to identify sources of user frustration
Zero cost and minimal performance impact, making it easy to implement across projects
“Clarity didn’t just show us metrics. It helped us see what our users were actually doing — and where they were getting stuck. That changed how we build and optimize sites.” — Daniel Minin
Actions Taken: Design Decisions Backed by Behavioral Data
Armed with Clarity, Netpeak could validate assumptions and make confident, high-impact decisions for their clients.
On a leading e-commerce site for home appliances:
Clarity heatmaps revealed that users gravitated toward product origin, warranty details, and delivery options — often skipping other content. The Netpeak team redesigned the product pages to elevate these trust-building elements.
Result: Add-to-cart conversion rate jumped by 7.36%.
On a service-based business homepage:
Session recordings showed that users were ignoring a large autoplay video placed in the first fold — a major load-time culprit. Removing the video improved both performance and engagement.
Result: Page load time dropped, and page depth increased by 23.07%.
On the Zavezu website redesign:
Clarity exposed multiple conversion blockers — including too many CTAs and cluttered layouts. The team simplified the homepage by keeping only one primary CTA and removing non-essential content blocks.
Result: Smoother navigation, faster load times, and a more intuitive user experience across all devices.
“Using Clarity, we were able to remove guesswork and prioritize only the most meaningful changes. It made our UX process more efficient and impactful.” — Daniel Minin
Results: Tangible Wins Across Clients and Industries
By using Clarity as a core part of their UX and CRO process, Netpeak achieved:
Higher conversions across key pages by redesigning around what users care about most
Faster site speed by eliminating heavy or underperforming elements
Greater insight into user frustration and drop-off zones
Smarter prioritization of what to test and change — reducing time-to-impact
And because Clarity is free and easy to deploy, the team could quickly onboard it across multiple projects without budget or IT constraints.
Key Learnings & Takeaways
Netpeak now recommends Microsoft Clarity as a must-have tool for any team serious about improving website performance.
Why Clarity Stands Out:
No impact on site speed
100% free, forever
Actionable insights, not just metrics
Easy to use for teams of any size
Whether optimizing enterprise ecommerce funnels or simplifying a service landing page, Clarity enables Netpeak to make every visitor interaction count.
Thanks to Clarity, they’ve helped their clients turn traffic into results. They now use it across nearly all their CRO projects.
Most companies focus heavily on driving traffic. But at a certain point, acquiring more traffic becomes expensive. Clarity allows you to maximize the value of your existing traffic by improving conversion rates and usability.
–Daniel Minin , Head of UX/UI and Partner at Netpeak
