How SoPlan saw conversion increase 50% and engagement by 200% with Clarity.
What is SoPlan?
SoPlan was created in 2021 to allow businesses to increase their efficiency and improve customer satisfaction by automating their scheduling of appointments.
Their goal was to provide an affordable, privacy friendly, easy to use, international scheduling platform
SoPlan aimed to give customers a calendar, not just a list of time slots, powerful integrations, and guaranteed privacy.
Mike Lameree (left) is the Founder and CEO. He Studied technical information technologies in the Netherlands. Specialized in cyber security and entrepreneur since 2001.
One of SoPlans main priorities was providing a great user experience for their customers. They could only achieve this by gathering anonymous user behavior data.
They couldn’t wait for customers to reach out to them and complain about certain elements. They wanted to act proactively, so next time a customer comes back they already made improvements.
They noticed a percentage of their customers not finishing the registration flow. They needed to know why.
SoPlan was using another behavior analytics tool before switching to Clarity. Now they have improved conversion rates by more than 50%.
Let’s find out how Clarity helped!
SoPlan was looking for a way to better understand the experience users were having on their website, and if they were running into any issues. They turned to Microsoft Clarity utilizing Heatmaps, Session Recordings, Filters and more. Clarity helped to identify issues proactively and provide useful information filtered based on regions.
SoPlan was able to improve their registration process be eliminating steps that were not necessary and added additional logic to get people started more quickly.
By utilizing Clarity, SoPlan knew what was working and what wasn’t and why. They used this information to stream their onboarding process (as seen below).
The smooth onboarding process and easy to use planning calendar (below) kept customers coming back.
The adjustments made through Clarity increased engagement on their platform by 200%. Conversions and engagement increased by 50%
Clarity was useful for SoPlan to proactively identify issues without having to wait for customers to provide feedback. They discovered that as always, customers think differently than expected and use a product differently than what you designed and implemented. SoPlan thought that since customers knew the product very well, certain steps would be obvious.
That assumption turned out to be wrong, so they added logic to automate certain parts for customers. This allowed customers to be able to get started and try the product with minimum setup effort.
Without Clarity, SoPlan would have missed opportunities to improve their website and customer experience.
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