How Supademo redesigned its onboarding flow and increased completion rate by 10% with Session Recordings from Microsoft Clarity
Supademo’s Success in Optimizing Onboarding and Boosting Engagement
Supademo, co-founded in 2023 by Joseph Lee, is an AI-powered platform that enables B2B software companies to create interactive product demos. Targeting Customer Success, Sales, and Marketing teams, Supademo’s interactive demos simplify onboarding, enhance customer enablement, and drive product adoption. The platform is utilized by companies such as Beehiiv, Turo, and Jotform to tell compelling product stories, scale onboarding, and close more deals. Supademo’s mission is to empower one million businesses to grow and engage their customers through effective product communication.
The Challenge
Supademo faced a significant challenge during its onboarding process. Users were experiencing delayed activation due to a lack of guidance, causing them to struggle in reaching key milestones and ultimately reducing long-term engagement. Relying on manual feedback and focus groups was insufficient for understanding where and why users were dropping off. This issue was critical because it prevented users from experiencing their platform’s core benefits early, impacting their engagement and long-term retention. By identifying where users got stuck, they could streamline the experience and guide them to key features faster. These limitations prompted Supademo to seek a more powerful, visual tool to better understand and address user behavior.
The Solution: Microsoft Clarity
To overcome these challenges, Supademo integrated Microsoft Clarity into its platform. Clarity offered a suite of tools that included session replays, heatmaps, and smart events which enabled the Supademo team to pinpoint areas of user friction during onboarding. With Clarity, Supademo gained granular insights into user behavior based on factors like devices, regions, and individual sessions, helping the company refine its onboarding experience. These insights helped them understand user drop-offs, optimize key activation flows, and ensure users stayed engaged throughout the platform, leading to significant improvements in user activation and onboarding completion rates. This ultimately reduced the time it took for users to reach their “aha!” moment within their platform.
Actions Taken
Supademo leveraged Clarity’s session recordings to observe users’ real-time interactions and identify where confusion or drop-offs occurred.
They were able to filter down to really specific, granular sessions that mapped down to the ICPs, devices, and regions they wanted to observe. These insights helped them understand user drop-offs, optimize key activation flows, and ensure users stayed engaged throughout the platform, leading to significant improvements in user activation and onboarding completion rates.
Additionally, the heatmaps provided key insights into which features users engaged with the most, allowing Supademo to optimize key activation points. The filtering options offered by Clarity enabled the team to analyze specific sessions based on referring URLs, devices, and clicks, ensuring precise and actionable insights.
Based on the data gathered from Clarity, Supademo redesigned its onboarding flow, simplifying steps and refining navigation. These modifications significantly reduced user confusion and increased activation rates, leading to a more streamlined and intuitive user experience.
Before
After
Results Overview
The implementation of Clarity-driven changes resulted in notable improvements for Supademo:
A 10% increase in onboarding completion
A 20% boost in user activation rates
A 39% reduction in the time it took users to reach their “aha!” moment
These results were observed over a two-month period, significantly enhancing user engagement and the overall success of the onboarding process.
Key Learnings for Supademo
Microsoft Clarity proved to be an invaluable tool for Supademo. The session recordings and heatmaps revealed critical insights into user behavior, helping the team identify precise points of friction and make targeted optimizations. By offering granular and visual data, Clarity allowed Supademo to enhance the user experience, leading to faster activation milestones and higher engagement rates. The platform’s filtering capabilities provided the depth necessary to refine user journeys in a way that was both effective and scalable. Clarity’s depth of visual data made it an indispensable tool for optimizing their platform.
This case study highlights how Microsoft Clarity helped Supademo optimize its onboarding process, leading to significant improvements in user engagement and platform activation. Check out the interactive case study below of Microsoft Clarity in action on the Supademo site!
Clarity has been an essential tool for Supademo. By leveraging Clarity’s session recordings and heatmaps, we’re able to quickly and efficiently glean critical insights into user behavior on our platform. Clarity helps Supademo make data-driven decisions, directly contributing to user engagement and faster time-to-value.
