AITOC/Magento & Clarity Now Integrated!

AITOC is a world-leading provider of custom solutions for Magento. They are one of the few companies that have been creating Magento extensions since the very launch of the ecommerce platform. Magento is a powerful and flexible, customizable ecommerce platform that currently powers 1.2% of sites on the Internet. There are over 200,000 Magento developers around the world, and e-commerce businesses attribute 10–80% of their revenue uplift to Magento. Magento is a feature-rich ecommerce solution with built-in PHP that provides online sellers with complete flexibility and control over their stores’ functionalities and appearance– it’s understandable why companies such as Nike, Samsung and Land Rover all use Magento.

It’s advantageous to customize your online store with high-quality extensions, add-ons, modules, apps & plugins designed specifically for the Magento. Adding plugins can help keep your inventory organized, help track deliveries, expand your business, and cut down on the cost of website development.

AITOC offers a FREE Microsoft Clarity extension for Magento 2 for both community and enterprise. No code changes are required to configure the extension and start using Clarity integration.

For ecommerce online sellers, Clarity is a no-brainer as it offers powerful data and insights into customer behavior. You’ll quickly be able to view Heat Maps and Click Maps which show what users want and how you can play around with design to get more attention from them on specific items. With Clarity installed on your ecommerce site you’ll be able to:

  • Identify places of user frustration with insights like rage clicks
  • Find product bugs on your ecommerce site that can damage the user experience
  • Explore potential issues with specific user groups identified by Clarity

With Session Recordings watch how users navigate your ecommerce site, when you lose them, or if they experience pain points. You can also easily narrow down what you want to watch with filters:

  • Sort by user location, browser, session duration, campaign
  • Create custom filters to explore scenarios specific to your store
  • See recordings for your Google Analytics segments too

To learn more about how to install Clarity on AITCO visit our documentation page here.