Announcing Clarity brand agents!
From clicks to clarity—
Act confidently with AI-driven insights into how users experience your site and apps.Free forever2M+ sites and apps globallyGDPR & CCPA ready


Session recordings
Watch real users on your site
Session recordings
Watch real users on your site
Watch user sessions to uncover where people get stuck and why.
See the key moments from every user journey with Highlights.
Discover hidden patterns instantly with AI-powered insights.

Heatmaps
Visualize what grabs attention
Heatmaps
Visualize what grabs attention
See what users focus on with heatmaps showing where they click, scroll and drop off.
Save time with AI summaries that highlight behavior trends across your page.
Spot what worked and what didn’t across page versions to spark new ideas.

AI summaries
Summarize key takeaways with AI
AI summaries
Summarize key takeaways with AI
Get clear and actionable takeaways with one click.
Reveal where users struggle without manually digging through data.
Act faster with patterns of what worked, what didn't and what to prioritize next.

AI chat
Chat with your data
AI chat
Chat with your data
Turn your questions into instant, data-backed answers.
Dive deeper into trends, compare results and uncover insights.
Get the product guidance you need right away with built-in support.

Brand agents
Boost sales with Brand agents
Brand agents
Boost sales with Brand agents
Guide shoppers on your site with an AI assistant that represents your brand.
Personalize shopper interactions with real-time behavioral signals from Clarity.
See how your agent performs with clear insights into what drives engagement and sales.






Session recordings
Watch real users on your site
Session recordings
Watch real users on your site
Watch user sessions to uncover where people get stuck and why.
See the key moments from every user journey with Highlights.
Discover hidden patterns instantly with AI-powered insights.

Heatmaps
Visualize what grabs attention
Heatmaps
Visualize what grabs attention
See what users focus on with heatmaps showing where they click, scroll and drop off.
Save time with AI summaries that highlight behavior trends across your page.
Spot what worked and what didn’t across page versions to spark new ideas.

AI summaries
Summarize key takeaways with AI
AI summaries
Summarize key takeaways with AI
Get clear and actionable takeaways with one click.
Reveal where users struggle without manually digging through data.
Act faster with patterns of what worked, what didn't and what to prioritize next.

AI chat
Chat with your data
AI chat
Chat with your data
Turn your questions into instant, data-backed answers.
Dive deeper into trends, compare results and uncover insights.
Get the product guidance you need right away with built-in support.

Brand agents
Boost sales with Brand agents
Brand agents
Boost sales with Brand agents
Guide shoppers on your site with an AI assistant that represents your brand.
Personalize shopper interactions with real-time behavioral signals from Clarity.
See how your agent performs with clear insights into what drives engagement and sales.

Trusted by millions of customers
Customers love Clarity!
+63%

“As a digital marketer, Microsoft Clarity is one of my absolute favorite tools. It’s perfect for visualizing data to stakeholders and helps justify why changes need to be made, and it’s also incredible easy and intuitive to use too."

Kieran SinghDigital Marketing Manager
+80%

"Clarity is now part of how we make ongoing improvements, with decisions grounded in what users actually do, not just what we assume.”

Dimosthenis AvgerisHead of Product
+10%

"Watching real users interact with our platform — in all their scrolls, pauses, rage taps, and exits— helped us identify friction points that numbers alone couldn’t surface.”

Paras MakhijaB2C Growth Strategist



