As we continue to bring you fresh features in 2025 to help you better understand and optimize your website’s user experience, last month we introduced some product updates that will help you sharpen your insights. Let’s dive into February’s key updates!
Event Timeline Improvements
Tracking user interactions just got even more intuitive! Our enhanced event timeline now provides a clearer, more structured view of user actions on your site. With improved filtering options and a more organized display, you can quickly identify patterns and pinpoint user behaviors that matter most. Highlight key user actions that you want to filter for such as rage clicks and dead clicks and see them prominently for easier access. Additional updates to the event timeline are coming soon!
Google Ads Integration Improvements
We’ve made it even easier to track your ad-driven traffic! Clarity’s improved Google Ads integration now offers deeper insights into how users from paid campaigns interact with your site. With added data columns and enhanced campaign management tools, you can control your Google Ads data how you like it and get a more complete view of your ad performance and financial impact.
ICYMI: Performance Card Updates (INP)
If you missed it, we’ve updated the Performance Card to include Interaction to Next Paint (INP), a key Core Web Vital metric from Google. INP helps measure your site’s responsiveness by tracking user interactions and how quickly your pages visually update in response. Keeping an eye on INP can help you fine-tune your site for a smoother, more engaging user experience.
We hope these new tools make site optimization even easier! Stay tuned for more exciting features in the coming months, and as always, happy analyzing with Clarity!