Introducing Page Classification in Clarity Bot Activity
Analyze bot activity by page type, combining content-based models and customization to better reflect your website structure.
5 Advanced Queries You Should Try with the Clarity MCP Server
Discover 5 advanced Microsoft Clarity MCP queries to pull custom insights, uncover patterns, and generate actionable analytics quickly and efficiently.
Understand Which AI Crawlers Drive Real Visits with AI Scrape-to-Referral Insights
See which AI crawlers drive website visits with Scrape-to-Referral Insights in Clarity. Connect bot activity to real sessions and user engagement.
Why Every Ecommerce Store Needs a Brand Agent
Discover how a Brand Agent guides shoppers, answers questions, and boosts conversions—turning hesitation into confident purchases for every ecommerce store.
Why Real Data Matters for Measuring AI Visibility
Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.
What is a Brand Agent? The Complete Guide for Ecommerce
What is a brand agent? Learn how AI shopping agents guide customers, boost conversions, and transform ecommerce storefronts.
The Top 5 KPIs for an AI-Mediated Web
Discover the top KPIs for an AI-mediated web, from AI referrals to forward-looking recommendations shaping influence before clicks happen.
A Practical Framework for Making Website KPIs Actionable
Learn a practical framework for turning website KPIs into real decisions. Build habits, use behavior data, and close the loop with action.
Clarity Turns 5: Celebrating Five Years of Insights and Innovation
Clarity turns 5! Explore how Microsoft Clarity evolved from a web analytics tool to an AI-powered insights platform used by millions worldwide.
Top Mobile Behavior Analytics Tools Compared: Clarity, Mixpanel, FullStory, UXCam, Smartlook
See how Clarity, Mixpanel, FullStory, UXCam, and Smartlook compare. Learn pros, cons, and best-fit use cases to choose the right tool for your mobile app.
Clarity Cookie Consent Update: What Site Owners Need to Know
Starting October 31, website owners receiving traffic from certain regions must send a valid consent signal to Clarity to maintain full feature functionality.
Introducing City and State Metrics to the Clarity Dashboard
Get deeper insights with City and State metrics now on Clarity dashboard cards. Compare regions, track campaigns, and uncover local user trends.