Ecommerce filters in Microsoft Clarity help analyze user interactions and behaviors related to online shopping.

Key metrics include:

• Purchases: Percentage of sessions leading to a purchase
• Product Insights: Popular items with filters for price, availability, and brand

Explore the Purchases card for data and recordings, or the Products card for top products and filters. Dive into Conversion Maps to analyze interactions that drive purchase rates and optimize performance.

Learn how to combine these features with over 40 other Clarity filters for deeper insight by watching the video below:

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Enjoy!