The Best Free Analytics Tool for WordPress Just Got Even Better

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If you run a WordPress site, understanding how visitors interact with your content is key to growing traffic, improving SEO, and keeping users engaged. That’s where Microsoft Clarity comes in—the most powerful free behavior analytics tool for WordPress sites. With built-in heatmaps, session recordings, and engagement metrics like rage clicks, Clarity gives you a clear view of what’s working—and what’s getting in the way 

Now, we’ve made Clarity even easier to set up in WordPress—so you can spend less time configuring and more time uncovering insights, without ever leaving your WordPress dashboard. 

What’s New 

This update is part of our continued effort to simplify the analytics experience for WordPress users. We’re making it easier to access the insights that help you improve your site, grow your audience, and make smarter design decisions—all with less setup and more clarity. 

  • Automatic Project Creation: As soon as you activate the Clarity plugin, a project is created for you using your site’s name and URL, no forms to fill out. 
  • Instant Redirect to Setup: After activation, you’re now taken directly to the Clarity setup screen, keeping the experience seamless and focused. 
  • Built-In Sign-In Options: Sign in with Microsoft, Google, or Facebook, right from within the plugin. No need to open new tabs or switch accounts. 
  • Smarter Project Linking: Already have projects? You can link them instantly through a dropdown menu inside the plugin. 
  • Embedded Dashboard: View your Clarity dashboard directly in WordPress. Session recordings and heatmaps are all available from the same place you manage your site. 

How to Get Started 

Getting started takes just a few clicks. Follow these simple steps to install the plugin and start uncovering real user behavior—directly from your WordPress dashboard. 

  1. Install the Microsoft Clarity plugin from your WordPress admin panel. 
  1. Activate the plugin. 
  1. You’ll be redirected to the Clarity setup page. 
  1. Sign in using your preferred method. 
  1. A project will be created automatically. You can also link an existing one. 
  1. Start viewing insights immediately from your WordPress dashboard. 

Don’t just guess what’s happening on your site—see it. Get started today by installing or updating the free Clarity plugin for WordPress. 

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