Agents act, LLMs recommend, and people browse. Microsoft Clarity connects all three journeys.
See what AI agents do on your site, get answers from your data faster, and help customers find you across […]
What AI Agents Do on Websites: Insights From 5.2 Million Sessions
Analysis of 5.2 million sessions reveals how AI-powered visits differ from human visits, from searches and forms to checkout behavior.
How We Made clarity.js 4.5% Smaller Without Sacrificing Compatibility
See how we reduced the clarity.js bundle size by 4.5% using an automated AI experiment loop, while preserving functionality and compatibility.
How We Use an AI Skill to Ship Clarity Releases with ConfidenceÂ
Learn how Microsoft Clarity uses AI workflows to automate release evaluation, analyze telemetry at scale, and catch statistical issues before shipping.
Customize Your Brand Terms in Microsoft Clarity AI Visibility
Improve branded AI visibility reporting with customizable terms in Microsoft Clarity.
Introducing Page Classification in Clarity Bot Activity
Analyze bot activity by page type, combining content-based models and customization to better reflect your website structure.
How SaaS Teams Can Use Clarity to Understand Monetization Behavior
Learn how SaaS teams use Microsoft Clarity to uncover revenue friction, understand conversion behavior, and improve product experiences that drive growth.
5 Advanced Queries You Should Try with the Clarity MCP Server
Discover 5 advanced Microsoft Clarity MCP queries to pull custom insights, uncover patterns, and generate actionable analytics quickly and efficiently.
Understand Which AI Crawlers Drive Real Visits with AI Scrape-to-Referral Insights
See which AI crawlers drive website visits with Scrape-to-Referral Insights in Clarity. Connect bot activity to real sessions and user engagement.
See Branded and Non-Branded AI Queries in the Clarity Citations Dashboard
See how AI visibility differs across branded and non-branded queries with new segmentation and filters in the Microsoft Clarity Citations dashboard.
Analyze AI Citation Queries by Topic
Group AI citation queries into topics to uncover key themes, measure citation performance, and identify where your site earns authority.
Measure How AI Answers Use Your Content with Topic Insights in Microsoft Clarity
Measure how your content shapes AI answers, with Topic Insights. Compare topic visibility, see competitor citations, and uncover opportunities.