If you’ve ever looked at your website metrics and thought, “Something doesn’t add up,” you’re not alone. A significant portion of digital analytics data today is polluted by non-human traffic—bots that skew your conversion funnels, inflate your session counts, and distort user journeys.
At Microsoft Clarity, we believe in helping you understand real user behavior. That’s why we’re excited to introduce a powerful new feature: Bot Traffic. With this dashboard card, you can now identify common sources of bot traffic—giving you a clearer, more accurate picture of what your real users are doing.
Why Bot Detection Matters
You may be surprised to learn just how much of your traffic is non-human. From simple scrapers to sophisticated click fraud bots, automated traffic is everywhere. These bots don’t behave like your real users. They jump from page to page erratically, trigger fake events, and muddle your conversion paths. In extreme cases, they can even lead to poor decisions about product, content, or ad spend.
Until now, this traffic was largely invisible in behavioral analytics tools. But with this new feature, you can now:
- Quantify bot activity: Instantly see what percentage of your sessions are likely bots.
- Diagnose issues faster: Spot anomalies like sudden traffic spikes, weird referrers, or suspicious click patterns—and tie them to bot-driven sessions.
Real Impact
Here’s how bot detection can improve your workflow:
- Marketers can now exclude bot sessions from campaign performance reviews to get cleaner ROAS numbers.
- Product teams can distinguish real drop-off from artificial churn caused by scripted traffic.
- Developers can better understand if strange site behaviors are linked to automation tools or scraping.
Get Started
Bot Traffic Detection is available to most Clarity users starting today—no extra setup required.
To try it out:
- Go to your Clarity dashboard.
- View the new Bot Traffic card.
- Start exploring how your real users behave—minus the noise.
Clean Data. Better Decisions.
At Clarity, our mission is to bring clarity (pun intended) to the way you understand user behavior. With bot traffic detection, we’re giving you the tools to trust your data again.
Ready to get started? Sign in to your Clarity dashboard and check out the new Bot Traffic filter today!