We’re excited to announce that Microsoft Ads is now integrated with Microsoft Clarity, offering a powerful new way to connect your advertising performance with real user behavior insights.
From Clicks to Clarity: Understand What Happens After the Ad
With this integration, advertisers can move beyond basic ad metrics to understand what users actually do after clicking a Microsoft Ad. Clarity’s session recording, heatmaps, and smart event tracking give you a rich behavioral layer to identify what’s working—and what’s not—on your landing pages and site.
This visibility helps you:
- Pinpoint friction in the user journey
- Improve landing page performance
- Reduce drop-offs
- Maximize return on ad spend (ROAS)
What You Can Do with the Integration
Linking Microsoft Ads with Clarity gives you the ability to:
- View session replays and heatmaps by ad campaign
- Filter Clarity data using Microsoft Ads campaign names
- Track key Microsoft Ads metrics like:
- Intent
- Sessions
- Impressions
- Click-Through Rate (CTR)
- Cost-Per-Click (CPC)
- Cost-Per-Acquisition (CPA)
- Conversion Rate (CVR)
- Clicks
- Conversions
- All Conversions
- Ad Spend (Cost)
- Conversion Value
- All Conversions Value
- Campaign Type
Unlock powerful CRO insights and take your ad performance to the next level with Clarity’s advanced features:
- Heatmap Comparisons – Understand behavior shifts across pages, variants, or time periods.
- Session Replay Summaries – Get key journey insights without watching every session.
- Funnel & Smart Event Comparisons – Pinpoint where and why users drop off.
- A/B Test Insights – Measure test performance with behavior-driven context.
- Performance Troubleshooting – Detect and resolve issues like slow page loads that hurt conversion.
How to Get Started
- Log in to your Microsoft Clarity project.
- Go to Settings > Integrations
- Select Microsoft Ads
- Follow the steps to connect
👉 Visit the Clarity Documentation for detailed setup instructions.