As the official start of summer gets ready to kick off, Clarity’s coming in hot with new updates to help you uncover even more valuable insights. From new integrations to new tools to spot bots, there’s a new update for all Clarity users! Let’s dive into what’s new at Clarity!
New Integration: Unlock Microsoft Ads Performance with Clarity
See what happens after an ad click.
Clarity now integrates with Microsoft Ads, giving you a full picture of user behavior from impression to interaction. With the Microsoft Ads integration, advertisers can now:
- Link your Microsoft Ads account directly to Clarity
- Track key campaign metrics like sessions, Click-Through Rate (CTR), Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), and much more!
- Pair it with heatmaps and session replays to uncover post-click friction
👉See the full announcement here
More Actionable Insights: Unlock Advertising Success with AI-Driven Campaign Insights
Gain a complete picture of the post-click experience.
Clarity’s new AI-generated campaign insights reveal what’s working—and what’s not—so you can make smarter decisions, faster. Clarity’s campaign insights translate complex data into natural language summaries that identify:
- Where users drop off after clicking an ad
- When landing pages trigger rage clicks or low engagement
- How different campaigns influence on-site behavior and conversion
It’s not just data—its actionable insights designed to help advertisers and marketers optimize both ad performance and user experience.
👉See the full announcement here
New Metric: Page Refreshes Now Tracked in Clarity
You can now see when and where your users are hitting refresh.
The new refresh metric in Clarity helps uncover possible friction points on your site by tracking how often users reload a page. Whether it’s a broken button, slow load, or layout glitch, repeated refreshes often signal frustration. With Clarity’s refresh metric you can:
- Filter sessions and heatmaps by refresh activity
- Spot patterns like rage clicks or failed interactions before a reload
- Identify performance issues or UX bugs hidden behind high refresh rates
Bot Detection: Spot Bot Traffic That’s Skewing Your Data
Gain a clearer, more accurate picture of what your real users are doing, without the inflated bot traffic.
Clarity’s new Bot Traffic Detection feature helps you identify sessions likely driven by bots, so you can trust the data behind your decisions. What Clarity’s bot traffic feature adds:
- See what % of your sessions are flagged as bot-driven
- Spot odd patterns like traffic spikes, suspicious referrers, or click anomalies
Whether you’re a marketer, dev, or on a product team, Clarity’s bot traffic gives you clearer insights by cutting through the noise so you can focus on real user behavior.
👉See the full announcement here
In case you missed it! You Can Now Add ‘Microsoft Clarity’ as a skill on LinkedIn
Enhance your LinkedIn profile and showcase your knowledge of Clarity to your network and beyond!
The newest “Microsoft Clarity” skill enables marketers, UX designers, data analyst, and all Clarity users to showcase their Clarity experience and help highlight your expertise in behavioral analytics and user experience optimization. 3 reasons why you should add it now:
- ✅ Validate your skills
- ✅ Strengthen your professional profile
- ✅ Join a growing network of Clarity-savvy professionals
It’s a small step with big visibility – add it to your LinkedIn skills today!
👉See the full announcement here
Your feedback continues to shape the future of Clarity. Every new feature we launch is driven by real user insights, and we’re just getting started! More exciting updates are coming your way next month!
In the meantime, follow us on X, IG, LinkedIn and YouTube so you don’t miss anything!