Ecommerce Boost

Ecommerce Boost

How Ecommerce Boost helped their client increase conversion rates by 19%

What is Ecommerce Boost?

Ecommerce Boost was founded in 2020 with a mission to help businesses enhance their online presence, drive revenue growth, and improve customer retention. They provide end-to-end solutions covering strategy, copy writing, design, execution, reporting, and optimization. Their primary customers are e-Commerce brands ranging from small startups to well-established companies across various industries, including beauty, fashion, food & beverage, health, and fitness seeking to maximize their marketing ROI and leverage the latest tools and technologies to achieve their growth objectives.

JP Charles, the founder of Ecommerce Boost, leverages his extensive experience in ecommerce and marketing, gained from building successful brands and working with major corporations. As the founder and CEO of Ecommerce Boost, his role involves overseeing all aspects of the business, from strategic planning and client relations to marketing initiatives and team management. He ensures that every client receives top-notch, tailored services by strategizing campaigns, analyzing market trends, and guiding the overall direction of the company to achieve their mission of driving exceptional growth for ecommerce brands.

Challenge

Before using Microsoft Clarity, they faced significant challenges in understanding user behavior and interactions on their clients’ e-Commerce websites. Their primary goal was to guide users from discovery to checkout, but many customers dropped off along this journey. While some drop-offs were expected as part of the research phase, it was crucial to ensure that these were not due to poor user experience or insufficient information on the site. The lack of visibility made it difficult to optimize conversion rates and enhance user experience. Without comprehensive insights into user engagement, pinpointing specific pain points and areas of friction was challenging. Addressing these challenges and gaining “clarity” on user behavior were essential steps to improve website engagement and drive substantial revenue growth for their clients. Implementing a visual user behavior tool like Microsoft Clarity became essential for gaining deeper insights and making data-driven decisions. Clarity allowed them to visualize how users engage with their clients’ sites, identify pain points, and implement targeted improvements to drive better performance and customer satisfaction.

Using Clarity

With Clarity’s robust features such as session replays, heatmaps, and click tracking, they gained a comprehensive understanding of how users navigate through the websites and interact with various elements. These insights allowed them to identify specific pain points, areas of friction, and opportunities for optimization. By analyzing user sessions and behavior patterns, they were able to make data-driven decisions to enhance website usability, streamline the user journey, and improve overall conversion rates. Clarity’s intuitive interface and visualizations empowered them to implement targeted strategies that addressed their clients’ unique challenges, resulting in tangible improvements in website engagement and conversion performance.

They found several features of Microsoft Clarity to be particularly beneficial for their needs. The session replay feature provided them with a detailed playback of user interactions on their clients’ websites, allowing them to visualize exactly how visitors navigate through the site, where they encounter obstacles, and which elements they engage with most. This feature was invaluable in identifying specific pain points and opportunities for improvement.

The heatmap functionality offered insightful visualizations of user activity, highlighting areas of high and low engagement on the website. This allowed them to prioritize optimization efforts based on user behavior patterns and preferences.

And the click tracking feature provided granular data on user interactions with clickable elements, such as buttons, links, and forms. This helped them understand which CTAs were most effective and which areas required optimization to improve conversion rates.

Each feature combined, offered them a comprehensive understanding of user behavior and website performance, enabling them to implement targeted optimization strategies and drive tangible improvements in website engagement and conversion rates.

Before:

After:

Actions Taken/Results

Following the implementation of modifications informed by insights from Microsoft Clarity, they observed significant improvements in website performance across various key metrics within a short time frame.

  • Increased Engagement: Users spent more time on the website, exploring multiple pages.
  • Reduced Bounce Rates: Landing page bounce rates decreased notably.
  • Enhanced User Satisfaction: Users found the website easier to navigate and visually appealing.
  • Higher Conversion Rates: Conversion actions, such as form submissions and purchases, saw a substantial increase.

Following just five days after implementing Clarity, the team saw an uplift of 19% in conversation rate .

Learnings

With Clarity, they gained valuable insights such as:

  • Session Recordings: The recordings allowed them to visually analyze user interactions, pinpointing common navigation paths and areas of interest.
  • Heatmaps: Clarity’s heatmaps provided a clear visualization of where users clicked and scrolled the most, helping them identify areas for optimization.
  • Scroll Maps: By showing them how far users scrolled on each page, Clarity helped them understand user engagement levels and optimize content placement accordingly.
  • Click Maps: Click maps highlighted specific elements users interacted with, guiding them in optimizing layout and design for better user engagement.

Overall, Clarity’s comprehensive analytics empowered them to make data-driven decisions and enhance the overall user experience. In particular, dead clicks were an important metric used to improve user experience and increase conversion rate–many other alternative solutions don’t have this feature. By utilizing both dead clicks and rage clicks, they were able to determine which elements users thought were clickable but actually weren’t.

Microsoft Clarity has been a game-changer for our website optimization efforts. Its intuitive interface and robust features have provided invaluable insights into user behavior, enabling us to identify and address pain points with precision. Thanks to Clarity, we’ve seen a noticeable improvement in user engagement, conversion rates, and overall website performance. It’s a must-have tool for any business serious about optimizing their website and increasing online revenue.”

–JP Charles, Founder of Ecommerce Boost

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Felix & Norton

Felix & Norton

Learn how Felix & Norton decreased their checkout abandonment by 25% with Clarity.

What is Felix & Norton?

Félix & Norton located in the heart of Montreal, Canada whips up some of the most mouth-watering gourmet cookies that spread joy far and wide. Their main goal is to make the online cookie shopping and gift giving experience as awesome as biting into one of their delicious cookies all while continuing to expand their digital footprint. They want every click on their site to feel like a step into cookie heaven.

Challenge

Behind the scenes, COO of Felix and Norton, Simon Paquin noticed a big drop-off at their checkout page which was impacting their sales volume at a very high level. Their site was optimized to the best of their ability and the checkout process seemed straightforward, but there was something that was making their potential cookie lovers bail before buying. This mystery was messing with their conversion rates and their overall company goals.

Using Clarity

Before the Felix & Norton team started using Microsoft Clarity, they were juggling Google Analytics alongside a number of customer feedback tools to try and understand what was going on with their website. The tools they were using were helpful but still didn’t allow them to diagnose their problems. They needed to figure out why their customers were bouncing off of their checkout pages, collections pages and some of their landing pages.

There were many assumptions made but never with any certainty. Enter Microsoft Clarity’s screen recordings. The tool was a total game-changer for them. Utilizing the heatmaps and session recordings features, it was like they suddenly had x-ray vision. They could literally see where customers were clicking, where they stalled, and where they got stuck. After some analyzing, it was determined that some poor design choices on the checkout page was making the process “a cookie jar that was just too hard to open”.

Actions & Results

With the insights gathered from Clarity, the team wasted no time. They simplified the checkout process by cutting out a needless step and made their instructions as clear as possible. They sped up the load times and made navigating their site a breeze.

The results? Checkout abandonment during peak gifting season went down by 25% and their conversion rate jumped up 38%. Their customers were happier, and they saw fewer issues about how to navigate the checkout process.

Learnings

Their biggest lesson learned from using Microsoft Clarity was that being able to see their site through their customers’ eyes was priceless. Clarity’s heatmaps and session recordings features are able to spot issues that other analytics tools might miss. The team believes that you should always be ready to tweak and test your site with real user data and to never underestimate the power of a few small changes because they can make a big difference!

Clarity’s real-time data and all those detailed analytics are a game changer! They’ve really sped up how fast we spot and fix anything that messes with our customer’s shopping experience. Seriously, any E-Comm biz needs this tool.”

–Simon Paquin, COO of Felix & Norton

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Brandformance

Brandformance

Learn how Brandformance increased downloads 300% for their client with Clarity.

What is Brandformance?

Brandformance was founded in 2018 by two partners with the goal of helping their clients achieve their digital marketing goals through innovative and personalized solutions. Their combination of creativity, data analysis, and focus on tangible results is what sets them apart from others in the market. They seek to establish long-term relationships based on trust and collaboration and measure their success through the growth and satisfaction of their clients, as well as the positive impact on their business metrics.

Their main clients range from small startups to large corporations across various industries, such as e-commerce, agriculture, technology, and healthcare. They cater to businesses looking to expand their online reach by providing services such as content creation, ads, behavioral research and brand experiences.

Leading the charge as CEO is Eze Joulie whose role is to lead the strategic vision and overall direction of the agency. He oversees the development and implementation of innovative strategies to ensure the success and growth of their clients.

Challenge

Joulie and team were tasked with helping Argentinian seed company Nidera re-design their website. Their goals were to redesign and improve the user experience and implement cross-selling techniques and maps to help users find local representatives. They needed a tool that allowed them to thoroughly understand user behavior and their journey, create funnels, identify pain points, and analyze scrolling.

Previously they relied on traditional analytics platforms and heatmap tools, such as Hotjar and Google Analytics, which provided them with limited information about user behavior. Although the tools offered valuable data, they lacked the visual clarity and depth needed to effectively identify specific interactions and friction points. To address these challenges and continuously improve the user experience, they chose to implement Clarity. 

Using Clarity

Clarity transformed their approach to analyzing user behavior by providing them with detailed visualizations of website interactions, such as click and scroll heatmaps and session recordings. These tools allowed them to identify JS errors and improve the user experience.

Additionally, Clarity was able to track smart events and understand those that were not performing, enabling them to make real-time changes and continuously optimize the website’s functionality and design. Session recordings and funnels were fundamental in building theories and improving their users’ journey. The ability to view live sessions allowed them to identify areas of confusion and friction in real-time. Understanding scrolling behavior within their site was essential to optimizing the user experience and ensuring that each interaction aligned with their needs and expectations. 

Smart Events

User Journey Funnels

Actions & Results

With Clarity, the Brandformance team managed to adjust, add, and change buttons to encourage users to perform the actions they had planned in their social media campaigns. They discovered errors in mobile navigation allowing them to improve the mobile functionality throughout the user journey.

Additionally, they identified issues in the display of product sheets on mobile devices, which caused a poor experience and user drop-off. Thanks to the detection of all smart events on a landing page, they managed to double one of their main objectives, user-registered downloads of data sheets which went from 20 downloads per month to 132–an increase of over 300%.

They also gained a detailed understanding of where their campaign traffic was coming from through UTM parameters and optimized the user journey from Clarity’s analysis.

Many adjustments that were made had immediate impact such as improving the download or contact us button which led to an exponential increase in events, indicating a significant pain point. Before using Clarity, 30% of sessions had excessive scrolling on the site where they noticed users abandoning their landing page. Today, they have managed to reduce it to 0% which is the most important milestone achieved to date.

In the long term, the team saw a decrease in failed clicks and bot sessions which allowed them to understand which media brought in junk traffic and adjusted their social media campaigns accordingly.

Learnings

Clarity proved to be particularly useful due to its ability to provide detailed real-time insights into user behavior. It has been a game-changer for their digital marketing strategies. The team gained valuable insights into user preferences, pain points, and behavior patterns, allowing them to make data-driven decisions and achieve remarkable results for their client.

“Leading this project, envisioning a new site based on data collection with Clarity, was a great challenge. From understanding the tool to integrating it with our partner’s needs, we created over 700 landing pages, each of which needed to be analyzed for improvement. It was a significant challenge that we were able to tackle with the entire Brandformance and Nidera team! We are thrilled to use Clarity as an improvement tool.”

Gonzalo Benitez, Head of Content & Innovation, Brandformance 

“The structuring and redesign of the site has marked a significant change for us. The Clarity tools have allowed us to quickly identify areas for improvement on our website since our relaunch. This has resulted in a considerable increase in conversions and a better user experience. We carry out a continuous strategy based 100% on user-centric principles. As a great team, together with Brandformance, we work daily to ensure that any improvement opportunity we detect is implemented as soon as possible, thus continuing to optimize our client’s journey.”

Belen Alvarez, Marketing Digital Analyst, Nidera Semillas – Syngenta 

Implementing Microsoft Clarity has been a significant change for us. The behavior visualization tools and real-time analysis have allowed us to quickly identify areas for improvement on our websites. This has resulted in a considerable increase in conversions and a better user experience. Clarity is an indispensable tool for our continuous optimization strategy.

– Ezequiel Joulie, CEO of Brandformance Worldwide

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