Scrapingdog

Scrapingdog

How Scrapingdog increased free trial signups by 50% with Microsoft Clarity

What is Scrapingdog?

Scrapingdog delivers powerful and efficient web scraping solutions to a variety of industries. The company aims to enable organizations to tap into essential data for their decision-making processes, market research, and a variety of data-oriented tasks.

Who is Scrapingdog intended for?

Scrapingdog is intended for a wide market, offering scraping APIs to compile job search data on LinkedIn, real estate property data on Zillow, search data on Google, and content insights from Twitter. The 4-tier pricing plan makes it accessible for all business structures, from individuals to enterprise.

Meet the founder

Manthan Koolwal (pictured below) founded Scrapingdog with the vision to simplify and streamline the web scraping process for everyone, with an impressive 12+ years of experience in the field. One of Manthan’s most noteworthy achievements is the successful design and implementation of an API for the railway sector that was later acquired by the Government of India.

Challenge

The team at Scrapingdog noticed a major issue on their website. They had a substantial number of visitors landing on their homepage, but there was a lack of product comprehension from users. Prior to using Microsoft Clarity, Manthan Koolwal and his colleague, Divanshu Khatter, had difficulty identifying roadblocks and opportunities to solve this problem and increase free trial signups.

Finding a solution

They reassessed their product offerings and the messaging in the hero section of their homepage. Recognizing the importance of capturing visitors’ attention and effectively conveying the value of their product, they employed iterative testing and refinements of multiple headlines with the help of Microsoft Clarity’s session recordings feature.

Through this process, they successfully created a new headline that resonated strongly with their website visitors, clearly articulating the benefits and value of their product. The impact of this single change was impressive, as it prompted a significant increase in visitor engagement and conversion. More specifically, the updated headline sparked a surge in free trial sign-ups by 50%.

BEFORE

AFTER

Learnings

Scrapingdog found Microsoft Clarity to be a valuable tool in detecting issues on their website’s homepage. The insights gained have led to informed decisions and optimization of the site’s performance. The team recognized the value of even the smallest interactions through session recordings, enabling prompt resolution of user concerns and improvement of their browsing experience. The team plans to continue using Microsoft Clarity to uncover new opportunities for growth and optimization.

Testimonial

“Since integrating Microsoft Clarity, it has become an invaluable asset in analyzing user behavior. Its screen recording feature has unveiled previously hidden insights, deeply enriching our understanding of user interactions. Now, every website change is underpinned by robust data analysis from Clarity, transforming our decision-making process from guesswork to precision. It has been a game-changer in our pursuit of user-centric design and data-driven enhancements.”

Manthan Koolwal, Founder of Scrapingdog

AIModels.fyi

AIModels.fyi

How AIModels.fyi doubled engagement time and decreased bounce rates by 20% with Microsoft Clarity

What is AIModels.fyi?

AIModels.fyi was founded to provide users with a comprehensive platform to search, filter, and sort AI models for their AI projects. The mission is to assist individuals and organizations in finding the ideal AI model to meet their specific needs.

Who is AIModels.fyi intended for?

AIModels.fyi primarily serves users in the AI industry who are seeking to integrate AI models into their projects. The company goals revolve around driving long, engaged sessions, generating high traffic, and achieving a high mailing list signup rate.

Meet the founder

Mike Young (pictured below) is the founder of AIModels.fyi. He started the project in March 2023, leveraging his 10+ years of experience in building digital products across diverse industries. He is building the site, writing the code, and managing his marketing 100% independently. You can find him on Twitter, where he shares details about the project as a part of his vision to build in public.

Challenge

Mike faced a significant challenge in understanding user behavior and improving the user experience on the homepage of AlModels.fyi. He lacked a dedicated tool to analyze user behavior and make informed decisions. He had no understanding of what people were doing once they reached his site, beyond some general analytics data about page views. He needed a tool to help reduce his bounce rate from 65% to below 50%, as well as make changes to improve average engagement time above 25 seconds.

Finding a solution

Integrating Microsoft Clarity into the website was a straightforward process. Leveraging Clarity’s heatmaps, session recordings, and rage click and dead link filters, Mike gained deep insights into user behavior on his site. These insights guided his decision-making process and enabled us to enhance our landing page effectively. 

Based on the insights provided by Clarity, he immediately made significant changes to the website. These changes included a redesign of the homepage, focusing on shortening the page and implementing best practices for displaying data on mobile devices. Mike was also able to redesign several pages that had high bounce rates and surfaced information based on heatmap data to provide value to visitors right away.

BEFORE

AFTER

Additionally, he addressed issues with the functionality of the website’s “get the emails” button, ensuring it worked correctly and captured more signups by using an embed vs. a multi-step signup process. These changes, driven by insights from Clarity, resulted in a smoother user journey and improved overall functionality.

Mike was impressed by the impact of these changes. The bounce rate plummeted from 65% to 43%, and engagement time increased from 25 seconds to 55 seconds on average.

Learnings

AIModels.fyi’s experience with Microsoft Clarity highlighted its value as a tool for understanding user behavior and optimizing websites. Through Clarity, Mike learned the importance of shortening and redesigning the homepage, optimizing functionality by reducing work for the user, and prioritizing key features such as search and the leader board.

Moving forward, Mike has exciting plans to further enhance AIModels.fyi based on the insights gained from Clarity. He is actively exploring the implementation of an “AI assistant” feature, allowing users to describe their projects and receive AI model recommendations. Additionally, Mike is considering gamification options to increase user engagement and interaction.

In conclusion, Microsoft Clarity played a pivotal role in revamping the landing page of AIModels.fyi. Its ability to provide actionable insights into user behavior empowered the team to make data-driven decisions, resulting in improved user experiences and enhanced performance.

Testimonial

“Microsoft Clarity has been instrumental in optimizing AIModels.fyi. By providing deep insights into user behavior, it empowered me to make data-driven decisions, more than double engagement time, and slash my bounce rates. I highly recommend Clarity to anyone looking to enhance their website’s user experience and drive conversions.”

Mike Young, CEO of AIModels.fyi

Salesmachine

Salesmachine

How Salesmachine increased product retention by 62% in less than 4 weeks!

What is Salesmachine?

Salesmachine launched in April 2022 with a simple yet powerful vision: to make demo creation accessible to all through an intuitive no-code platform.

Traditional demo creation tools require technical expertise, limiting their impact for non-technical professionals. Salesmachine solves this with a Chrome extension that allows users to create interactive product demos completely visually without writing any code.

The key to Salesmachine’s success is simplicity. The drag-and-drop interface allows users to easily modify demo data, capture the essence of their SaaS products, and create compelling demos that resonate with prospects and drive sales. Salesmachine also provides analytics on demo consumption, giving valuable insights.

Who is Salesmachine intended for?

Salesmachine targets technology companies with 40+ employees that need efficient demo capabilities due to their wide range of products and customers. With a focus on continual innovation and user experience, Salesmachine aims to help customers create the world’s best product demos. The company measures success through the AARRR framework:

• Acquisition: New users and sign-ups

• Activation: Success creating first demo

• Retention: Number of demo views, indicating engagement and usefulness

• Referral: Number of teams adopting the product

• Revenue: Ultimate KPI showing value provided to customers

These metrics ensure Salesmachine delivers maximum value and moves closer to its goal of becoming the leading demo editor. With its intuitive approach, Salesmachine simplifies how sales, marketing, and success teams showcase their products to prospects and customers.

Meet the founder

Chris Strobl (pictured below) is a self-taught software developer who has successfully made the leap into entrepreneurship. He leveraged his technical skills and business acumen to secure funding from the renowned Silicon Valley venture firm, NFX, for his previous startup where he served as CEO and Co-Founder.

As of April 2022, Chris has stepped into the role of CEO and Founder of Salesmachine, a Silicon Valley-based company that provides an innovative platform to create interactive product demos without needing to write a single line of code.

Challenge

The primary challenge for the company was driving user retention. The focus was on increasing the number of daily demo views and specifically, the number of views generated from the demos created by users. These metrics served as crucial indicators of user engagement and the value of the product to customers.

However, Salesmachine faced limitations in understanding user behavior before implementing Microsoft Clarity. Without a visual user behavior tool, it was difficult to identify how users interacted with the platform, where they encountered issues, and which features garnered the most engagement. This lack of detailed, actionable data posed a significant obstacle, especially considering the competition from well-funded rivals in the market.

Maintaining competitive unit economics was crucial for Salesmachine. To achieve this, improving user retention was essential. However, without comprehensive visual data, the company’s product development efforts were ineffective, as they lacked insight into user needs and ways to enhance the user experience. Consequently, the retention rates were not as high as desired, impacting Salesmachine’s ability to compete effectively.

Recognizing the need for a sophisticated visual user behavior tool, Salesmachine turned to Microsoft Clarity. The company hoped to gain deeper insights into user behavior using this tool and utilize those insights to enhance their product and drive user retention. By bridging the gap in understanding their users, Salesmachine aimed to solve the challenge of retaining users, ultimately strengthening their competitive position in the market.

Finding a solution

Microsoft Clarity proved to be an invaluable tool in Salesmachine’s endeavor to boost user retention. The platform provided the company with data-rich visual insights that were instrumental in understanding users’ behavior and making informed decisions to improve their product. By leveraging Clarity’s heatmaps and session recordings, Salesmachine gained a deeper understanding of user interactions and identified areas for enhancement.

The heatmaps offered a clear visual representation of the most and least interacted areas within Salesmachine’s Chrome extension. This valuable insight enabled the team to identify popular features and potential pain points, providing guidance for product development and improvement efforts. With this information, Salesmachine made strategic changes, streamlining the demo creation process and enhancing the user interface to address user issues.

Additionally, session recordings provided a “real-time” view into how users interacted with the product, highlighting where they spent the most time, which features they used frequently, and where they encountered difficulties. This level of detail allowed Salesmachine to understand user behavior more intricately and make data-driven decisions. They could see that a landing page without a video performed much better. Their customers were much more inclined to continue through their funnel with an image demonstrating how their product works.

Thanks to the insights gathered from Clarity, Salesmachine successfully implemented changes that resonated with their users. In less than four weeks, the company experienced a remarkable 62% increase in product retention, as measured by daily demo views. These impressive results demonstrated that the changes informed by Clarity’s insights effectively enhanced user engagement and satisfaction with the Salesmachine product.

BEFORE

AFTER

Learnings

The tool’s rich suite of features, particularly the heatmaps and session recordings, equipped the team with insights that allowed Salesmachine to optimize their product for better user engagement.

The session recordings provided Salesmachine with a direct window into user behavior, offering a detailed understanding of how users navigated through the product, which features they utilized, the difficulties they faced, and their overall interaction patterns. This real-time perspective proved instrumental in informing the team about the user experience and identifying areas for improvement in the product design.

One significant learning from the usage of Clarity was the importance of iframe embedding in Salesmachine’s product. Through the session recordings, the team realized that users often encountered difficulties while navigating the iframe, impacting their overall experience and retention rates.

By implementing changes based on this finding, such as improving the ease of use and accessibility of the iframe, Salesmachine significantly enhanced the user experience. These adjustments, informed by insights from Clarity, played a crucial role in the remarkable increase in their retention rates.

In conclusion, Microsoft Clarity provided Salesmachine with granular insights that enabled them to better understand user behavior and needs. It empowered the team to make informed, impactful changes to their product, resulting in a significant boost in user retention. This experience highlighted the importance of utilizing visual user behavior tools like Clarity to guide product development and improve user engagement.

Testimonial

“Microsoft Clarity provided valuable insights that helped us improve user retention at Salesmachine. Clarity revealed that streamlining our iFrame embedding process could significantly enhance the user experience. Acting on this insight allowed us to simplify a previously complicated process, directly leading to an increase in retention rates. The actionable recommendations from Clarity have been instrumental in guiding our product improvements and roadmap, fueling Salesmachine’s growth.”

Chris Strobl, CEO of Salesmachine