How Netpeak Uses Microsoft Clarity to Elevate UX and Boost Conversions for Global Brands
How Netpeak Uses Microsoft Clarity to Elevate UX and Boost Conversions for Global Brands
Netpeak, Ukraine’s top digital marketing agency, specializes in scaling mid-sized and enterprise brands through data-driven strategies and exceptional user experiences. To level up their UX and CRO services, they turned to Microsoft Clarity — gaining rich behavioral insights that transformed client outcomes and unlocked new growth potential.
The Challenge: Seeing Beyond the Numbers
Netpeak works with high-profile clients like Vodafone, Puma, Domino’s, and OLX — brands that expect smart, actionable strategies, not guesswork.
While traditional analytics tools like Google Analytics offered broad metrics like bounce rate or average session duration, they couldn’t answer key questions:
Why are users dropping off here?
Which page elements are being ignored?
What frustrates visitors during their journey?
These blind spots created friction in conversion optimization workflows. Without real visibility into user behavior, UX and CRO decisions often relied on assumptions or time-consuming manual research.
“Before Clarity, we were missing the visual depth and context needed to fully understand how users were engaging — or failing to engage — with our clients’ websites.” — Daniel Minin, Head of UX/UI and Partner at Netpeak
The Solution: Microsoft Clarity’s Visual, Actionable Insights
Netpeak integrated Microsoft Clarity to complement their existing analytics stack — giving their team the tools to analyze real behavior, uncover conversion barriers, and prioritize impactful UX changes.
Clarity stood out from other tools for its unique mix of:
Click, Scroll & Area Heatmaps that highlight how users engage with every element on a page
Session Recordings that show real user journeys in high fidelity
AI-powered filters to segment traffic and spot trends by source, device, or engagement level
Rage click and dead click tracking to identify sources of user frustration
Zero cost and minimal performance impact, making it easy to implement across projects
“Clarity didn’t just show us metrics. It helped us see what our users were actually doing — and where they were getting stuck. That changed how we build and optimize sites.” — Daniel Minin
Actions Taken: Design Decisions Backed by Behavioral Data
Armed with Clarity, Netpeak could validate assumptions and make confident, high-impact decisions for their clients.
On a leading e-commerce site for home appliances:
Clarity heatmaps revealed that users gravitated toward product origin, warranty details, and delivery options — often skipping other content. The Netpeak team redesigned the product pages to elevate these trust-building elements.
Result: Add-to-cart conversion rate jumped by 7.36%.
On a service-based business homepage:
Session recordings showed that users were ignoring a large autoplay video placed in the first fold — a major load-time culprit. Removing the video improved both performance and engagement.
Result: Page load time dropped, and page depth increased by 23.07%.
On the Zavezu website redesign:
Clarity exposed multiple conversion blockers — including too many CTAs and cluttered layouts. The team simplified the homepage by keeping only one primary CTA and removing non-essential content blocks.
Result: Smoother navigation, faster load times, and a more intuitive user experience across all devices.
“Using Clarity, we were able to remove guesswork and prioritize only the most meaningful changes. It made our UX process more efficient and impactful.” — Daniel Minin
Results: Tangible Wins Across Clients and Industries
By using Clarity as a core part of their UX and CRO process, Netpeak achieved:
Higher conversions across key pages by redesigning around what users care about most
Faster site speed by eliminating heavy or underperforming elements
Greater insight into user frustration and drop-off zones
Smarter prioritization of what to test and change — reducing time-to-impact
And because Clarity is free and easy to deploy, the team could quickly onboard it across multiple projects without budget or IT constraints.
Key Learnings & Takeaways
Netpeak now recommends Microsoft Clarity as a must-have tool for any team serious about improving website performance.
Why Clarity Stands Out:
No impact on site speed
100% free, forever
Actionable insights, not just metrics
Easy to use for teams of any size
Whether optimizing enterprise ecommerce funnels or simplifying a service landing page, Clarity enables Netpeak to make every visitor interaction count.
Thanks to Clarity, they’ve helped their clients turn traffic into results. They now use it across nearly all their CRO projects.
Most companies focus heavily on driving traffic. But at a certain point, acquiring more traffic becomes expensive. Clarity allows you to maximize the value of your existing traffic by improving conversion rates and usability.
–Daniel Minin , Head of UX/UI and Partner at Netpeak
How Maven utilized Clarity for an MSP client resulting in 200% surge in form submissions and optimized homepage video placement for a 35% increase in impressions.
Maven Collective Marketing Utilizes Microsoft Clarity to Drive Deeper Insights and Elevate Client Success
Maven Collective Marketing, founded by CEO Erica Hakonson, a veteran with profound insights from her tenure as a Microsoft Technology Adoption Program Manager, specializes in crafting bespoke digital marketing strategies. Since its inception in 2012, they have exclusively served Microsoft Partners, leveraging 18 years of global experience to deliver award-winning solutions in branding, SEO, content marketing, and lead generation. Recognized as the 2024 Top Digital Strategy Firm, 2024 Best Company to Work With, and the 2023 B2B Agency of the Year, Maven Collective has consistently demonstrated unparalleled expertise in the Microsoft ecosystem, winning over 190 industry accolades. As a certified partner of Microsoft Ads, Google Ads, HubSpot, and others, they have a proven track record of success for their clients.
The Challenge
As digital landscapes evolve, the complexity of user interactions on websites intensifies, highlighting the limitations of traditional analytics tools. These tools, while rich in quantitative data, lacked the nuanced insights needed to fully understand and improve user experiences. Maven Collective Marketing recognized the necessity to not only gather data but to derive actionable insights that could boost user engagement and conversion rates on their clients’ websites.
They saw a critical need for deeper insights into user behavior. Traditional analytics provided general data on traffic and basic user metrics but failed to offer detailed visualizations crucial for identifying and addressing specific user pain points.
The Solution: Microsoft Clarity
To address the limitations of traditional analytics, they implemented Microsoft Clarity, which allowed them to visually capture and analyze user interactions on their clients’ websites. Clarity enabled them to make more informed, data-driven decisions by providing a granular view of user behavior that traditional methods could not offer. By utilizing Clarity’s comprehensive features, including heat maps, session recordings, and user paths, they identified and addressed hidden friction points, optimized user journeys, and significantly improved website performance and conversion rates.
The adoption of Microsoft Clarity represented a pivotal shift in their analytics approach. Its robust capabilities allowed them to delve deeper into user behavior, providing insights that were previously inaccessible. With tools like heat maps and session recordings, they could visually trace the user’s journey, uncover obstacles, and gain a deeper understanding of user interactions, enhancing the strategic adjustments on their clients’ websites.
Actions Taken
They tailored their strategies based on insights gained from Clarity:
MSP Client: Heatmaps revealed that crucial CTAs were not prominently displayed. By repositioning these CTAs to catch the user’s eye, they significantly improved visibility and user action rates.
Internal Marketing: For their own website, scroll maps showed that important content, like their service overview video, was being overlooked. They adjusted the placement to ensure optimal visibility. Additionally, rage click analysis on their contact forms led to a redesign, making them more intuitive and user-friendly, thereby improving the lead capture process.
Results Overview
The strategic enhancements informed by Microsoft Clarity were transformative:
Repositioning CTAs for their MSP client resulted in a 200% surge in form submissions.
Optimizing homepage video placement on Maven Collective’s Homepage increased video impressions and completion rates by 35%.
Strategic content placement, informed by Clarity data, improved the visibility and effectiveness of marketing materials, contributing to higher lead generation for their internal marketing. With additional details added to their form, they have seen a 400% increase in form submissions year-over-year.
Key Learnings for Maven
Microsoft Clarity has equipped Maven Collective Marketing with crucial insights into user behavior, enhancing our capability to:
Visualize user paths and optimize website flow, guiding users towards intended actions.
Identify and address dead clicks and rage clicks, improving user satisfaction and pinpointing areas for improvement.
Strategically position content using heatmaps and scroll maps for maximum visibility and engagement.
The integration of Microsoft Clarity has bridged the gap between traditional analytics and deep user experience insights, empowering them to make data-driven decisions that boost website performance and drive better business outcomes for their clients. They continuously adapt their strategies based on Clarity insights to ensure optimal engagement and conversion on their clients’ websites.
Clarity has revolutionized our approach, allowing us to spot and fix user issues like confusing navigation and unclear calls-to-action. This has significantly boosted our clients’ results.
How Switas Helped byFood.com Fix the User Journey Leading to an Increase in Conversions in Just Three Months
Switas is a growth consultancy founded in Istanbul, specializing in helping businesses achieve sustainable growth through optimizing digital performance. The company focuses on services such as Conversion Rate Optimization (CRO), product development, and strategic growth management. The brain behind the business is Çağdaş Polat, the Co-Founder of Switas and an experienced digital growth consultant. He oversees the companies strategic planning and works closely with clients across various sectors to implement cutting-edge tools, such as Microsoft Clarity, to solve complex user experience challenges. One of those clients that Switas recently helped onboard and implement with Microsoft Clarity was byFood.com, a leading online platform that connects users with unique culinary experiences in Japan. From booking food tours to finding the best local restaurants, byFood.com enables tourists and locals alike to discover the rich culture and flavors of Japan through engaging blog content related to Japanese cuisine, food culture, and travel experiences.
Learn how Switas achieved the following improvements in just three months:
10% increase in blog conversions
12% reduction in cart abandonment rates
7% increase in overall cart conversion rates
The Challenge
Switas was seeking deeper insights into user behavior on its clients’ digital platforms to address pain points that were negatively impacting user experience and conversion rates. Before adopting Microsoft Clarity, they relied on tools like Google Analytics, Hotjar, and Yandex Metrica to gather behavioral data. However, these tools lacked comprehensive session analysis and detailed behavioral data needed to fully understand user interactions and optimize conversion paths.
For byFood.com, Switas identified a critical issue: users were abandoning the checkout process and they wanted to understand why.
How Microsoft Clarity Helped
Switas implemented Microsoft Clarity to overcome these challenges. Using Clarity’s rage clicks feature, they identified areas where users were repeatedly clicking out of frustration, revealing problematic aspects of the user interface. Additionally, Clarity’s JavaScript error tracking uncovered technical glitches that were affecting the site’s functionality. By pinpointing these issues, the team was able to resolve the frustrations that were leading users to abandon their purchases. The team found Clarity’s live recordings feature particularly beneficial. This allowed them to observe real-time user behavior, providing a detailed view of the checkout process where users were encountering problems. Due to confusing navigation and unclear form instructions, which was significantly impacting conversions and revenue, Switas recommended and implemented changes to byFood.com’s navigation and form instructions.
Rage Click Recording showing user frustration
Actions Taken
By analyzing click heatmaps and rage clicks data on byFood.com’s blog pages, Switas identified areas of user frustration and recommended a new navigation path for sub-items within the blogs. This led to a 10% increase in conversions and improved overall user interaction with the content.
It was observed that blog post titles without links were still being clicked on. However, since there was no actual link in the post, users were bouncing from some of the most visited pages without engaging further. To address this, the structure of the listing items in blog posts was updated to include clickable links
The version on the right, which featured clickable subheadings, was tested against the version on the left, where the subheadings were not clickable. The results showed that the right-side version was more effective.
By addressing a major bottleneck in the user journey, these modifications were made swiftly, and the team used Clarity’s tools to monitor the impact of these changes, iterating as necessary to optimize the user experience further.
Outcomes
Following the implementation of Microsoft Clarity-driven optimizations, Switas observed a 12% reduction in cart abandonment rates and a 7% increase in overall conversion rates within a three-month period for byFood.com. These improvements significantly enhanced user satisfaction and boosted revenue. The actionable insights from Clarity allowed Switas to continuously refine the user experience, demonstrating the effectiveness of Clarity’s features in driving real business results.
Key Learnings
The team highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates. Clarity’s intuitive, product-focused design allowed Switas to implement swift, data-driven solutions that delivered measurable outcomes.
“Microsoft Clarity has been a game-changer for Switas, helping us quickly identify and solve UX issues. Features like rage clicks and JavaScript error tracking provided actionable insights, while live session recordings allowed us to optimize in real-time, boosting user satisfaction and conversions.
How Places for People increased page views by 63% with Microsoft Clarity
How Places for People Revamped their Website to Increase Conversions and Engagement
Places for People is the UK’s leading social enterprise dedicated to changing lives by creating and supporting thriving communities. With a diverse portfolio, the company consists of market leaders in housing, regeneration, development, investment management, property management, and leisure services. Managing over 245,000 homes and operating 100 leisure facilities across the UK, Places for People provides homes and essential services to approximately 500,000 customers, supporting health and well-being through millions of visits each month. Beyond these services, their social impact programs address employment, homelessness prevention, health, finances, and well-being, delivering 334 million in value to communities in the last year.
Learn how the changes implemented with Clarity’s help led to these significant improvements within the first month:
16.8% increase in page views across the entire Careers section
241% increase in views on the “Life at Places for People” page, driven by Clarity insights.
63.8% increase in page views on the “Discover Your Career” webpage, showing a more complete user journey from landing on the site to applying for a vacancy.
50% of users scrolling to the bottom of the Careers landing page, engaging with vital information about the company’s values.
The Challenge
With multiple websites catering to various sectors and services, Places for People sought a deeper understanding of how their diverse audience interacted with these digital platforms. Each website had distinct goals: while the New Homes site focused on lead generation for development sales, the main website was designed to assist affordable housing customers in managing their accounts and accessing helpful information. The organization’s goal was to optimize user experience across all platforms, ensuring ease of access and a seamless digital journey.
Previously, the team used Hotjar but lacked the resources to monitor heatmaps and clickmaps consistently. With a growing need for additional insights, they decided to switch to Microsoft Clarity, capitalizing on its more additional features while saving time and money. One of their primary focuses was the Careers section, which wasn’t effectively showcasing Places for People’s value to potential job applicants. The Talent Acquisition team wanted a more compelling and engaging experience for job seekers.
The Solution: Microsoft Clarity
Clarity provided the team with a simple, visual way to explain the current performance of the Careers section to their stakeholders and allowed them to demonstrate the reasoning behind every design decision the team was making. It meant that they could visually show them that by having a button for “Current Vacancies” at the top of the page, 50% of users were clicking it and dropping off the page before they’d even read about Places for People or any of the reasons they would want to work here, which was an eye-opening statistic for everyone involved.
When digging further into the performance of these webpages they were able to get a really good idea of how user intent on these pages informed the effectiveness of different elements. A great example is the content slider seen below – this was a simple way to horizontally showcase information without increasing scroll depth significantly. However, they noticed that these were getting a lot of rage clicks, and people were gravitating towards the “View All Current Vacancies” button more. They determined that this was due to the intent of the user – someone who is visiting the page only to view information about working in their Leisure company is going to find it frustrating scrolling through content relevant to the housing or sales parts of the Group, and so they knew that the scroller couldn’t be used for content like this.
Clarity also highlighted some pages that were performing particularly well. The Life at Places for People page, where they house information about the social value they deliver, the rewards and benefits available to colleagues and their options for developing careers, had over 50% of users scrolling to the bottom of the page. This was great news for the Talent Acquisition team, but they knew that they could take this further and if people were interested in this information, then they could redesign the page to put more information in without impacting the amount of scrolling required.
Actions Taken
Every feature in Clarity was essential to this project. The heat and click maps not only allowed them to make informed design decisions but also meant they could communicate those in an impactful way to their stakeholders. The new Copilot feature was also really great for summarizing large amounts of data and providing actionable insights into how the previous Careers pages were performing.
As a result of the work with Clarity, Places for People completely revamped the entire Careers section. They tried to shorten page length where possible, however as it was clear that user intent was influencing engagement, they kept pages longer where we knew that they’d be read or added in quick menus to help account for the increased page length.
On the main Careers landing page they added a new, highly visual entry point to the site as this was the page they were optimizing for Google and they wanted the first impression to be striking. However, Clarity taught them that having a button to the current vacancies in the banner meant users skipped past all the other pages, so for launch they changed the button to nudge people towards “Life at Places for People” instead.
Below you can see some of the before/after shots:
Before
After
After
They added far more value to the main Careers landing page, including a new content slider for their People Promises so people can look through and see how their values align with Places for People. They felt this content was far more suitable for the slider as there was low user intent – users are simply browsing rather than trying to find something specific.
Below is the page users navigate to in order to start their career search. The previous page used the slider which meant more rage clicks as people were scrolling through trying to find something specific. The new grid layout gives a more visual and on-brand insight into each business area. This page does lengthen significantly on mobile and so we built in a quick menu at the top to allow the user to jump to specific parts of the page.
BeforeAfter
Places for People intend to monitor the updates and make changes accordingly depending on engagement.
Results Overview
The changes implemented with Clarity’s help led to significant improvements within the first month:
A 16.8% increase in page views across the entire Careers section.
A 241% increase in views on the “Life at Places for People” page, driven by Clarity insights. Clarity also told them that the “Life at Places for People” button on the header of the main Careers page was the fourth most used element on the page.
A 63.8% increase in page views on the “Discover Your Career” webpage, showing a more complete user journey from landing on the site to applying for a vacancy.
50% of users scrolling to the bottom of the Careers landing page, engaging with vital information about the company’s values.
Key Learnings for Places for People
The heat maps, click maps and live recordings give a far more visual representation of data and make it much easier to justify design decisions. It also gives peace of mind to stakeholders: they want to know that decisions are being made based on data, and Clarity makes it easier to showcase this.
Regular audits on Microsoft Clarity are a valuable time investment. Places for People now have a plan in place to audit every website in their Group twice a year and provide actionable insights to the business areas to help with their specific goals.
Segmenting tools are excellent and they now set up segments whenever possible.
The Copilot features are a gamechanger allowing the team to get really quick actionable insights into the data and is something they are regularly using now.
This case study highlights how Microsoft Clarity helped Places for People optimize its web pages, leading to significant improvements in user engagement and overall page views.
As a digital marketer, Microsoft Clarity is one of my absolute favorite tools. It’s perfect for visualizing data to stakeholders and helps justify why changes need to be made, and it’s also incredible easy and intuitive to use too. We’re ensuring it’s on every website in our portfolio with plans to run regular audits so we can continue to improve.
– Kieran Singh, Digital Marketing Manager at Places for People
Learn how Scrape.do increased their trial sign-ups by 28%
Scrape.do Enhances Conversion Rates and Ad Campaign Effectiveness with Microsoft Clarity
Scrape.do, a cutting-edge web scraping API, helps businesses access critical data from across the web, offering unparalleled flexibility and efficiency. While the platform’s technical capabilities are well-recognized, Scrape.do wanted to optimize its website to boost conversion rates and maximize the effectiveness of its online ad campaigns. The challenge was to understand user behavior better and make data-driven improvements that would lead to more trial sign-ups and higher ROAS (return on ad spend).
The goal was to increase the number of conversions from website visitors and enhance the impact of paid advertising efforts by making strategic adjustments based on user interactions and behavior.
How Microsoft Clarity Provided Key Insights
1.Boosting Conversion Rates by Streamlining the User Journey
Identifying Friction Points: Using Clarity’s session recordings, Scrape.do discovered that many potential customers were abandoning the sign-up process at the form submission stage. The recordings revealed that users were hesitating due to the length of the form and unclear instructions.
Solution: Scrape.do simplified the sign-up form, reducing the number of required fields and adding tooltips to guide users through the process. Additionally, they introduced a progress indicator to show users how close they were to completion, which significantly reduced drop-offs.
Result: This optimization led to a 28% increase in trial sign-ups, as the improved user journey made it easier and more appealing for visitors to complete the registration process.
2. Optimizing Ad Campaign Landing Pages for Higher ROI
Understanding Ad Landing Page Performance: Clarity’s heatmaps and click analytics showed that visitors from ad campaigns were not engaging with the primary CTA on the landing page. Most clicks were concentrated on secondary elements, which detracted from the main conversion goal.
Solution: Scrape.do redesigned the landing pages for their ad campaigns, focusing on a single, clear call-to-action. They removed distractions and highlighted the benefits of signing up for a trial right above the fold.
Result: This change led to a 12% increase in conversions from paid ads, directly improving the return on ad spend (ROAS) and making the campaigns more cost-effective.
3. Increasing Ad Effectiveness Through Behavioral Insights
Refining Targeting with User Behavior Data: By analyzing rage clicks and dead clicks (clicks on non-interactive elements), Scrape.do identified areas where users were frustrated or misled by ad content or landing page design. They noticed that some ads were leading users to believe they were getting something different than what the landing page offered.
Solution: Scrape.do adjusted their ad copy to more accurately reflect the content and offer on the landing page, ensuring that user expectations were met. They also fine-tuned the design to align better with the user’s journey from ad click to conversion.
Result: This resulted in a 20% decrease in bounce rates on ad landing pages and a 15% increase in qualified leads, indicating that users were more aligned with the content they encountered after clicking on an ad.
4. Enhancing Product Page Engagement and Reducing Cart Abandonment
Insights into Cart Abandonment: Clarity’s funnel analysis revealed that a significant number of users were abandoning their carts after reaching the pricing page. Session recordings showed that users were hesitant due to the lack of clear information about payment options and concerns about the checkout process.
Solution: Scrape.do revamped the pricing page to include more detailed information about payment options, including FAQs, and added trust badges to reassure customers. They also streamlined the checkout process to reduce the number of steps required to complete a purchase.
Result: These changes led to a 25% reduction in cart abandonment and a corresponding 18% increase in completed purchases, driving more revenue directly from the website.
Results Overview
28% Increase in Trial Sign-Ups: Simplifying the sign-up process and reducing friction led to a higher conversion rate.
12% Increase in Conversions from Paid Ads: By optimizing landing pages and aligning them with user expectations, Scrape.do significantly boosted its ad campaign effectiveness.
20% Decrease in Ad Landing Page Bounce Rates: Improved ad targeting and landing page relevance led to better user engagement and fewer bounces.
18% Increase in Completed Purchases: Enhancements to the pricing page and checkout process reduced cart abandonment, leading to more sales.
Key Learnings for Scrape.do
Simplicity is Key: Reducing friction in the user journey, whether in sign-up forms or checkout processes, can have a substantial impact on conversions.
Consistency Across Ad Campaigns: Ensuring that ad content aligns closely with landing page offers and design is crucial for maintaining user trust and driving conversions.
Behavioral Data Drives Effective Targeting: Utilizing insights from user behavior, such as rage clicks and session recordings, can refine ad targeting and landing page design, leading to better performance and ROI.
Clear Communication on Pricing Pages: Providing transparent and detailed information about pricing and payment options helps to reduce cart abandonment and increases trust with potential customers.
This case study showcases how Scrape.do, through the strategic use of Microsoft Clarity, was able to enhance its website’s performance, leading to significant improvements in conversion rates and ad campaign effectiveness.
Using Microsoft Clarity has been a game-changer for us at Scrape.do. It provided deep insights into user behavior that allowed us to make targeted improvements, resulting in significant increases in conversions and ad campaign effectiveness. The clarity and actionable data it offers are invaluable for optimizing our digital strategies
Learn how Interteam used insights from Clarityto generate over $20,000 in projected ROI in just one week
InterTeam is a premium paid advertising agency that specializes in SaaS & professional services, primarily B2B. The agency manages campaigns on platforms such as Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn Ads. In addition to advertising, InterTeam provides supplementary services such as conversion tracking implementation, landing page design and development, creative design, and CRM consultation. Their clientele ranges from small startups to large corporations, all benefiting from their focus on generating qualified leads and driving revenue.
Founded in 2022, InterTeam was established by Cole Furrh, a seasoned paid advertising expert with nearly a decade of experience. Cole has a strong background in managing complex and niche advertising campaigns, especially in the professional services and SaaS sectors. His expertise lies in creating highly customized ad strategies across multiple platforms, tailored to the unique needs of each client. With a full-funnel marketing skillset, Cole leads InterTeam in delivering top-tier solutions, including landing page conversion optimization and advanced tracking implementations.
Challenge
InterTeam was seeking a solution to address specific challenges with their landing pages. They needed a way to audit these pages for potential design flaws, better understand user engagement, and identify sections that caused visitors to bounce. These insights were critical for optimizing the performance of their PPC campaigns and improving overall user experience.
InterTeam’s decision to implement Microsoft Clarity was prompted by a recommendation from one of their Jr. Media Buyers. Before adopting Clarity, InterTeam had experimented with several paid solutions, but found little value in these tools. One major drawback was the negative impact on page load speeds, which not only affected user experience but also hurt conversion rates and increased cost-per-click (CPC) in their PPC campaigns.
How Clarity Helped
Microsoft Clarity provided InterTeam with immediate value, offering a comprehensive set of features that addressed their key challenges. The team leveraged almost every feature of the platform and began exploring its integrations as well. Here’s how InterTeam utilized Clarity’s key functionalities:
Session Recordings: Session recordings became a vital tool for analyzing visitor behavior, particularly for those who clicked on ads. These recordings revealed that certain campaigns were attracting visitors who left the page almost immediately, likely indicating bot activity. The recordings also helped identify sessions with abnormal mouse movements, another sign of bot traffic. By adjusting their campaigns to exclude these low-quality clicks, InterTeam saved significant costs and prevented poor-quality leads from affecting campaign performance.
Heat & Scroll Mapping: InterTeam used Clarity’s heat mapping feature to assess how users interacted with different sections of their landing pages. By analyzing click rates on various sections, they removed under-performing content and moved high-engagement sections further up the page to improve visibility. Scroll maps also allowed them to pinpoint where users were dropping off. This insight helped the team decide whether to reduce the content in certain sections or remove them entirely, leading to more optimized landing pages.
Before
After
Dead Clicks: Clarity’s dead click feature helped identify broken functionality on the landing pages, such as non-working buttons or icons that appeared interactive but were not. By reviewing recordings, InterTeam was able to promptly address these issues, improving the overall user experience and reducing confusion on the page.
Incorporating Clarity’s tools helped InterTeam optimize their campaigns, refine landing pages, and reduce unnecessary ad spend, all while improving lead quality and campaign performance.
Actions Taken
InterTeam found several features of Microsoft Clarity to be particularly beneficial, with dead clicks standing out as the most impactful. This feature, which they had not been aware of before using Clarity, provided immediate value by identifying heavily interacted-with areas of client websites that were not functioning properly.
A notable example involved a client with an outdated website and poor structure. After installing Clarity, InterTeam discovered that approximately 5% of the site’s clicks were dead clicks. Given the site’s substantial traffic, this statistic was concerning. Upon reviewing session recordings, the team found a page with six buttons that led visitors to invalid URLs. These buttons were previously linked to gated content offering calendar template downloads. The team realized that these clicks were likely from high-quality leads intending to access the lead magnet content.
As a result of these insights, InterTeam took the following actions:
New Landing Page Creation: They developed a new, conversion-optimized landing page specifically for the calendar template download, following best practices to ensure a fast page load speed to minimize bounce rates.
Redirecting Traffic: All invalid URLs associated with the dead clicks were redirected to the new landing page, ensuring that future traffic from these clicks would be properly directed to the optimized content.
These changes helped recapture valuable lead opportunities and improved the overall user experience on the client’s site.
Outcomes & Improvements
Following the implementation of Microsoft Clarity and the subsequent changes, InterTeam saw immediate and impressive improvements in performance:
Lead Generation: Within just one week of launching the new landing page, 14 new leads converted by filling out the form to download the calendar template. Most of these leads were highly qualified, using verifiable business email addresses. Given that the client’s product was a high-ticket B2B SaaS solution, each lead had the potential lifetime value of several thousand dollars. The projected ROI from this exceeded $20,000.
Sustained Results: With no additional ad spend, InterTeam was able to generate over 20 leads per month using Clarity’s insights to optimize the landing pages. This lead generation increase was achieved purely through improvements in site functionality and user experience, highlighting the significant impact of Clarity’s tools on performance.
Shareable Learnings/Takeaways
Key takeaways from using Clarity include the ability to strategically optimize landing page designs for maximum conversion rates. By leveraging Clarity’s features—such as session recordings, heat maps, and dead click analysis—InterTeam can make data-driven decisions that directly improve lead quality and ROI without additional ad spend. These insights have empowered the team to fine-tune their approach, resulting in consistently higher conversion rates and greater campaign efficiency.
Microsoft Clarity has proven to be a valuable tool for InterTeam by providing enhanced control over the post-ad conversion process. The platform’s deep insights allowed the team to quickly identify and resolve issues on landing pages, preventing potential performance setbacks. Through the strategic use of Clarity, InterTeam significantly improved its website’s performance, leading to higher conversion rates and greater ad campaign effectiveness, all while driving substantial ROI without any additional advertising costs.
Clarity is the best free marketing tool on the internet. Period. Clarity has improved our ability to identify issues on our pages, understand which sections are high and low performing and analyze the quality of our traffic, leading to a significant increase in our landing page conversion rates and thousands of dollars in ad budget saved. The tool also helped us identify dead clicks which lead to 20+ new organic leads per month out of thin air.
How Supademo redesigned its onboarding flow and increased completion rate by 10% with Session Recordings from Microsoft Clarity
Supademo’s Success in Optimizing Onboarding and Boosting Engagement
Supademo, co-founded in 2023 by Joseph Lee, is an AI-powered platform that enables B2B software companies to create interactive product demos. Targeting Customer Success, Sales, and Marketing teams, Supademo’s interactive demos simplify onboarding, enhance customer enablement, and drive product adoption. The platform is utilized by companies such as Beehiiv, Turo, and Jotform to tell compelling product stories, scale onboarding, and close more deals. Supademo’s mission is to empower one million businesses to grow and engage their customers through effective product communication.
The Challenge
Supademo faced a significant challenge during its onboarding process. Users were experiencing delayed activation due to a lack of guidance, causing them to struggle in reaching key milestones and ultimately reducing long-term engagement. Relying on manual feedback and focus groups was insufficient for understanding where and why users were dropping off. This issue was critical because it prevented users from experiencing their platform’s core benefits early, impacting their engagement and long-term retention. By identifying where users got stuck, they could streamline the experience and guide them to key features faster. These limitations prompted Supademo to seek a more powerful, visual tool to better understand and address user behavior.
The Solution: Microsoft Clarity
To overcome these challenges, Supademo integrated Microsoft Clarity into its platform. Clarity offered a suite of tools that included session replays, heatmaps, and smart events which enabled the Supademo team to pinpoint areas of user friction during onboarding. With Clarity, Supademo gained granular insights into user behavior based on factors like devices, regions, and individual sessions, helping the company refine its onboarding experience. These insights helped them understand user drop-offs, optimize key activation flows, and ensure users stayed engaged throughout the platform, leading to significant improvements in user activation and onboarding completion rates. This ultimately reduced the time it took for users to reach their “aha!” moment within their platform.
Actions Taken
Supademo leveraged Clarity’s session recordings to observe users’ real-time interactions and identify where confusion or drop-offs occurred.
They were able to filter down to really specific, granular sessions that mapped down to the ICPs, devices, and regions they wanted to observe. These insights helped them understand user drop-offs, optimize key activation flows, and ensure users stayed engaged throughout the platform, leading to significant improvements in user activation and onboarding completion rates.
Additionally, the heatmaps provided key insights into which features users engaged with the most, allowing Supademo to optimize key activation points. The filtering options offered by Clarity enabled the team to analyze specific sessions based on referring URLs, devices, and clicks, ensuring precise and actionable insights.
Based on the data gathered from Clarity, Supademo redesigned its onboarding flow, simplifying steps and refining navigation. These modifications significantly reduced user confusion and increased activation rates, leading to a more streamlined and intuitive user experience.
Before
After
Results Overview
The implementation of Clarity-driven changes resulted in notable improvements for Supademo:
A 10% increase in onboarding completion
A 20% boost in user activation rates
A 39% reduction in the time it took users to reach their “aha!” moment
These results were observed over a two-month period, significantly enhancing user engagement and the overall success of the onboarding process.
Key Learnings for Supademo
Microsoft Clarity proved to be an invaluable tool for Supademo. The session recordings and heatmaps revealed critical insights into user behavior, helping the team identify precise points of friction and make targeted optimizations. By offering granular and visual data, Clarity allowed Supademo to enhance the user experience, leading to faster activation milestones and higher engagement rates. The platform’s filtering capabilities provided the depth necessary to refine user journeys in a way that was both effective and scalable. Clarity’s depth of visual data made it an indispensable tool for optimizing their platform.
This case study highlights how Microsoft Clarity helped Supademo optimize its onboarding process, leading to significant improvements in user engagement and platform activation. Check out the interactive case study below of Microsoft Clarity in action on the Supademo site!
Clarity has been an essential tool for Supademo. By leveraging Clarity’s session recordings and heatmaps, we’re able to quickly and efficiently glean critical insights into user behavior on our platform. Clarity helps Supademo make data-driven decisions, directly contributing to user engagement and faster time-to-value.
Learn how Kissht improved app conversions by 10% using Clarity Mobile SDK
Overview of Kissht and RING
In 2022, Indian fintech startup Kissht introduced RING, a digital payments app that revolutionized access to transactional credit for millions of Indians. The app allows users to transfer RING credit to their bank accounts or use it for online and offline transactions. Targeting young professionals and small business owners, RING offers quick credit, personal loans, and seamless payment options. With over 50 million downloads and 10 million active customers, RING has become a leader in the fintech industry.
Challenge
Kissht’s team faced a significant challenge during the onboarding process for RING users. The user journey, which included multiple steps like personal details, KYC (via DigiLocker), and CIBIL criteria, saw high drop-off rates, particularly in the KYC module. While the team could identify drop-offs in the funnel, it was unclear whether they were caused by technical issues or user intent. The inability to conduct large-scale user research and the reliance on quantitative data from traditional analytics tools made it difficult to fully understand the root causes of these drop-offs.
Solution
To tackle the issue, Kissht integrated Microsoft Clarity’s SDK for Android. The Clarity SDK provided qualitative insights into user behavior that had previously been unavailable. By using Clarity’s session recordings and heatmaps, the team was able to visually analyze user interactions, pinpoint the exact cause of the drop-offs, and better understand how users navigated the app.
Through Clarity’s insights, Kissht identified that the KYC screen was loading multiple times, leading to user frustration and abandonment of the flow. Armed with this data, the team implemented a targeted fix for the KYC module, resolving the technical issues users were facing.
Results
After integrating Microsoft Clarity and making necessary improvements to the KYC module, Kissht saw a 10% increase in conversion rates. The Clarity SDK’s session recordings, heatmaps, and data-masking features allowed the team to analyze user sessions securely and comply with RBI regulations, all while providing key insights into user behavior and pain points.
Key Benefits of Microsoft Clarity for Kissht
User Journey Insights: Clarity’s session recordings provided clear visibility into the exact points where users faced issues, allowing for precise fixes.
Enhanced Compliance: With Clarity’s data-masking feature, Kissht was able to comply with regulatory requirements while still gathering critical insights.
Improved User Experience: By identifying technical issues and improving app functionality, Kissht enhanced the overall user experience, leading to higher conversions.
Conclusion
Kissht’s integration of Microsoft Clarity transformed how the team understood and optimized their app’s user experience. The actionable insights provided by Clarity enabled them to quickly identify and fix technical issues, improve their onboarding funnel, and increase user satisfaction. For companies looking to enhance app performance and increase user engagement, Microsoft Clarity provides a powerful, free tool that offers valuable insights into user behavior. With features like session recordings, heatmaps, and robust analytics, it enables businesses to make data-driven decisions, optimize user experiences, and improve overall performance.
Microsoft Clarity has revolutionized the way we understand our users. The screen session recordings with data masking provide invaluable insights, helping us quickly pinpoint and resolve user pain points. As a freely available tool backed by Microsoft, it’s a must-have for any team looking to enhance user experience and drive impactful improvements.
Learn how RoundE reduced bounce rate by 20% with Microsoft Clarity.
What is RoundE?
RoundE, short for Round Employee, helps companies set up employee participation plans, such as stock option plans and share plans. These plans let employees own a part of the company they work for. They work closely with companies to provide clear information, helping them make informed decisions and implement the best employee participation plan for their needs knowing that choosing the right participation plan may be difficult.
The man behind the scenes is Samuel Op den Orth, co-founder of Coding Delta, a boutique software development company. They build SaaS platforms for clients, as well as their own products (like RoundE).
Challenge
Although they’ve worked hard to improve their visibility on search engines, they saw more opportunities to increase conversion rate from visitors to leads. Their website targets a niche audience, business owners in the Netherlands interested in setting up employee participation plans. Because of their small sample size, they faced challenges with regular A/B testing tools.
Using Clarity
This is where Microsoft Clarity proved invaluable. Clarity allowed them to see how visitors clicked and scrolled through their website. They often had assumptions about user behavior and Clarity provided concrete evidence to confirm and challenge their assumptions.
They quickly identified two issues impacting the User Experience:
Decision Tree Usability
Diversity in Screen Sizes
They created a decision tree to help users quickly determine which plans might suit their needs. Clarity showed that the UI was unclear, leading to confusion about how to navigate and answer the questions in the decision tree. Visitors would drop out and leave the page. Also, the primary audience consists of Dutch users, so their main site language is Dutch. Unfortunately, the Dutch translation of “employee participation plan” is a single word consisting of 27 characters. This lengthy word does not break onto the next line as they had forgotten to implement a word-break at some locations on the website, resulting in a poor user experience across various screen sizes.
A third feature that proved to be valuable was the heatmap summarization feature. It quickly found points of improvements throughout all their recorded sessions making it easier to find common issues encountered by their visitors.
Results
On the decision tree page, they observed that users were not aware they could scroll down to select more options. To address this issue they made all options horizontally scroll able. They ensured that mobile users could always see a part of the second option, indicating that they could scroll to the right. Additionally, they made the “Next” button more prominent for easier navigation.
They also added word wraps where they had previously forgotten, ensuring that lengthy words broke appropriately to improve the user experience.
Thanks to Clarity, they made these changes and many more to the site. The result: the bounce rate dropped by more than 20% and user time spent on the site increase by 66%.
Learnings
Using Clarity, RoundE was able to better understand their users by seeing how they interacted with their website. Before using Clarity, RoundE had made assumptions about how users navigated their site, but Clarity provided the tools to confirm these assumptions. Clarity also helped RoundE identify where users were having difficulties and where there were interaction bottlenecks, resulting in the necessary improvements to further improve the overall user experience.
RoundE is also planning to redesign the website and will use Clarity every step of the way to learn from real user behavior. By observing actual user actions, RoundE can make informed decisions throughout the redesign process. Clarity is a tool RoundE would not want to work without moving forward.
Clarity helps us to better understand how our visitors interact with our website. We then quickly adjust our website and observe the impact. Apart from it, Clarity is easy to install and use.
Learn how Zobaze increased their conversion rates by 27%
What is Zobaze?
Zobaze is on a mission to transform the way small and medium-sized businesses operate. Specializing in developing business utility apps, Zobaze offers innovative solutions for businesses that still rely on traditional or manual methods.
Zobaze simplifies tasks like writing bills, tracking stock, managing expenses, and monitoring staff attendance. The app consolidates essential functions such as sales, inventory, invoice reports, staff schedules, payroll, and store expenses into one platform. It also provides clear insights into profit margins, sales data, and income versus expenses, equipping businesses with the knowledge they need to succeed. Additionally, the app makes it easy for businesses to set up an online shop.
Serving retail stores and wholesale businesses through the Zobaze POS app, and restaurants and cafes with Restokeep, Zobaze aims to streamline daily operations for business owners. With over 2 million installs, Zobaze is committed to delivering user-focused tools that automate data collection and provide valuable insights, helping business owners make quicker, better decisions and focus on growth.
Their vision is to become the #1 utility app for businesses needs.
As the CEO of Zobaze, Karthik Sutrave has over a decade of experience in the app development industry, and has consistently delivered and scaled multiple successful apps. His expertise centers on creating user-centric solutions, optimizing performance for growth, and leading teams to develop cutting-edge products that drive business success. He is passionately committed to the Zobaze mission of empowering MSMEs by providing business owners with innovative, user-friendly tools that streamline operations and drive success.
Challenge
As a global B2B SaaS platform, Zobaze’s top priority is customer satisfaction. While technology has expanded their reach, it has also introduced challenges in understanding user behaviors across diverse regions. Despite having the tools in place, they had been noticing funnel leaks in their onboarding flow which caused missed conversion opportunities. They struggled to gain insight into how different customers in different countries across different devices were actually using the app’s platform and whether introducing language specific UI in the onboarding flow would help drive up conversion numbers and decrease funnel leaks. The team specifically wanted to increase their onboarding flow completion rates as a key metrics of customer engagement and conversion.
Back button was the most tapped element in their onboarding flow
Using Clarity
Prior to integrating Clarity, the Zobaze team relied on traditional analytics platforms, which provided limited insights into user behavior. While these tools offered valuable data, they lacked the visual clarity and depth needed to pinpoint specific user interactions and pain points effectively.
“Microsoft Clarity session recordings helped us identify leaks in our onboarding flow, through powerful filters and user segmentation, we were able to understand region-specific user behaviors, and pinpoint key touch points that revealed our users’ pain points”.
The most significant insight Clarity SDK provided was uncovering that the Zobaze app UI and appearance varied across different devices mobile/tablets and application versions across Android, leading to crashes and the invisibility of crucial CTAs in certain groups of users. In addition to the UI bugs that the team uncovered by watching Clarity’s session recordings, the team has also discovered an important insight. Through Clarity’s heatmaps, the team discovered that the most clicked element on one of the steps in their onboarding flow was the back button. This suggested that customers did not really know how to progress through the onboarding flow in a certain step where they were presented with options.
“Both of these discoveries were a real eye-opener to us. By prioritizing and tackling this issue, we were able to introduce important hot fixes to our app and make substantial improvements”.
Seeing recordings from different devices – Tablets.
Actions Taken
Clarity’s session recording feature proved incredibly valuable by enabling the Zobaze team to observe real-time user interactions and pinpoint areas where users experienced confusion or frustration. Tap heatmaps provided crucial insights into the most and least-clicked areas of the app, effectively guiding their optimization efforts.
From the insights gathered from Clarity’s session recordings and tap heatmaps, they were able to introduce language specific UI, and made improvements to their in-app communication guide to help their users along the desired paths within their flows to decrease funnel leaks.
Results
After implementing optimizations based on Clarity insights & views from their session recordings and heatmaps, they saw an improvement in their onboarding flow. By applying what they learned from Clarity, they were able to significantly enhance customer satisfaction on a larger scale and increase completion rate of their onboarding flow by 27%.
Learnings
Their primary ICP consisted of retailers and older adults with limited tech exposure. They designed a product that was easy to use for those with minimal technological understanding, but they lacked validation for their hypotheses, especially on a global scale. Clarity’s ability to deliver granular, real-time insights and the ability to segment users demographically allowed them to dig deeper on how users in different countries, on different devices, were using their app. It provided them with invaluable understanding of and behavior patterns , enabling them to make data-driven decisions and deliver outstanding results for their clients.
Integrating Microsoft Clarity SDK into our platform has been transformative. It provided us with real-time, granular insights into user behavior across different regions, helping us identify and resolve key UI and language issues. Clarity’s session recordings and heatmaps allowed us to see our product through the eyes of our users, guiding crucial optimizations and validating our hypotheses. This tool has been invaluable in refining our approach, ultimately leading to better user experiences and greater success for our business.
How Ecommerce Boost helped their client increase conversion rates by 19%
What is Ecommerce Boost?
Ecommerce Boost was founded in 2020 with a mission to help businesses enhance their online presence, drive revenue growth, and improve customer retention. They provide end-to-end solutions covering strategy, copy writing, design, execution, reporting, and optimization. Their primary customers are e-Commerce brands ranging from small startups to well-established companies across various industries, including beauty, fashion, food & beverage, health, and fitness seeking to maximize their marketing ROI and leverage the latest tools and technologies to achieve their growth objectives.
JP Charles, the founder of Ecommerce Boost, leverages his extensive experience in ecommerce and marketing, gained from building successful brands and working with major corporations. As the founder and CEO of Ecommerce Boost, his role involves overseeing all aspects of the business, from strategic planning and client relations to marketing initiatives and team management. He ensures that every client receives top-notch, tailored services by strategizing campaigns, analyzing market trends, and guiding the overall direction of the company to achieve their mission of driving exceptional growth for ecommerce brands.
Challenge
Before using Microsoft Clarity, they faced significant challenges in understanding user behavior and interactions on their clients’ e-Commerce websites. Their primary goal was to guide users from discovery to checkout, but many customers dropped off along this journey. While some drop-offs were expected as part of the research phase, it was crucial to ensure that these were not due to poor user experience or insufficient information on the site. The lack of visibility made it difficult to optimize conversion rates and enhance user experience. Without comprehensive insights into user engagement, pinpointing specific pain points and areas of friction was challenging. Addressing these challenges and gaining “clarity” on user behavior were essential steps to improve website engagement and drive substantial revenue growth for their clients. Implementing a visual user behavior tool like Microsoft Clarity became essential for gaining deeper insights and making data-driven decisions. Clarity allowed them to visualize how users engage with their clients’ sites, identify pain points, and implement targeted improvements to drive better performance and customer satisfaction.
Using Clarity
With Clarity’s robust features such as session replays, heatmaps, and click tracking, they gained a comprehensive understanding of how users navigate through the websites and interact with various elements. These insights allowed them to identify specific pain points, areas of friction, and opportunities for optimization. By analyzing user sessions and behavior patterns, they were able to make data-driven decisions to enhance website usability, streamline the user journey, and improve overall conversion rates. Clarity’s intuitive interface and visualizations empowered them to implement targeted strategies that addressed their clients’ unique challenges, resulting in tangible improvements in website engagement and conversion performance.
They found several features of Microsoft Clarity to be particularly beneficial for their needs. The session replay feature provided them with a detailed playback of user interactions on their clients’ websites, allowing them to visualize exactly how visitors navigate through the site, where they encounter obstacles, and which elements they engage with most. This feature was invaluable in identifying specific pain points and opportunities for improvement.
The heatmap functionality offered insightful visualizations of user activity, highlighting areas of high and low engagement on the website. This allowed them to prioritize optimization efforts based on user behavior patterns and preferences.
And the click tracking feature provided granular data on user interactions with clickable elements, such as buttons, links, and forms. This helped them understand which CTAs were most effective and which areas required optimization to improve conversion rates.
Each feature combined, offered them a comprehensive understanding of user behavior and website performance, enabling them to implement targeted optimization strategies and drive tangible improvements in website engagement and conversion rates.
Before:
After:
Actions Taken/Results
Following the implementation of modifications informed by insights from Microsoft Clarity, they observed significant improvements in website performance across various key metrics within a short time frame.
Increased Engagement: Users spent more time on the website, exploring multiple pages.
Enhanced User Satisfaction: Users found the website easier to navigate and visually appealing.
Higher Conversion Rates: Conversion actions, such as form submissions and purchases, saw a substantial increase.
Following just five days after implementing Clarity, the team saw an uplift of 19% in conversation rate .
Learnings
With Clarity, they gained valuable insights such as:
Session Recordings: The recordings allowed them to visually analyze user interactions, pinpointing common navigation paths and areas of interest.
Heatmaps: Clarity’s heatmaps provided a clear visualization of where users clicked and scrolled the most, helping them identify areas for optimization.
Scroll Maps: By showing them how far users scrolled on each page, Clarity helped them understand user engagement levels and optimize content placement accordingly.
Click Maps: Click maps highlighted specific elements users interacted with, guiding them in optimizing layout and design for better user engagement.
Overall, Clarity’s comprehensive analytics empowered them to make data-driven decisions and enhance the overall user experience. In particular, dead clicks were an important metric used to improve user experience and increase conversion rate–many other alternative solutions don’t have this feature. By utilizing both dead clicks and rage clicks, they were able to determine which elements users thought were clickable but actually weren’t.
Microsoft Clarity has been a game-changer for our website optimization efforts. Its intuitive interface and robust features have provided invaluable insights into user behavior, enabling us to identify and address pain points with precision. Thanks to Clarity, we’ve seen a noticeable improvement in user engagement, conversion rates, and overall website performance. It’s a must-have tool for any business serious about optimizing their website and increasing online revenue.”
Learn how Felix & Norton decreased their checkout abandonment by 25% with Clarity.
What is Felix & Norton?
Félix & Norton located in the heart of Montreal, Canada whips up some of the most mouth-watering gourmet cookies that spread joy far and wide. Their main goal is to make the online cookie shopping and gift giving experience as awesome as biting into one of their delicious cookies all while continuing to expand their digital footprint. They want every click on their site to feel like a step into cookie heaven.
Challenge
Behind the scenes, COO of Felix and Norton, Simon Paquin noticed a big drop-off at their checkout page which was impacting their sales volume at a very high level. Their site was optimized to the best of their ability and the checkout process seemed straightforward, but there was something that was making their potential cookie lovers bail before buying. This mystery was messing with their conversion rates and their overall company goals.
Using Clarity
Before the Felix & Norton team started using Microsoft Clarity, they were juggling Google Analytics alongside a number of customer feedback tools to try and understand what was going on with their website. The tools they were using were helpful but still didn’t allow them to diagnose their problems. They needed to figure out why their customers were bouncing off of their checkout pages, collections pages and some of their landing pages.
There were many assumptions made but never with any certainty. Enter Microsoft Clarity’s screen recordings. The tool was a total game-changer for them. Utilizing the heatmaps and session recordings features, it was like they suddenly had x-ray vision. They could literally see where customers were clicking, where they stalled, and where they got stuck. After some analyzing, it was determined that some poor design choices on the checkout page was making the process “a cookie jar that was just too hard to open”.
Actions & Results
With the insights gathered from Clarity, the team wasted no time. They simplified the checkout process by cutting out a needless step and made their instructions as clear as possible. They sped up the load times and made navigating their site a breeze.
The results? Checkout abandonment during peak gifting season went down by 25% and their conversion rate jumped up 38%. Their customers were happier, and they saw fewer issues about how to navigate the checkout process.
Learnings
Their biggest lesson learned from using Microsoft Clarity was that being able to see their site through their customers’ eyes was priceless. Clarity’s heatmaps and session recordings features are able to spot issues that other analytics tools might miss. The team believes that you should always be ready to tweak and test your site with real user data and to never underestimate the power of a few small changes because they can make a big difference!
Clarity’s real-time data and all those detailed analytics are a game changer! They’ve really sped up how fast we spot and fix anything that messes with our customer’s shopping experience. Seriously, any E-Comm biz needs this tool.”
